Brown-Forman Management
Management criteria checks 3/4
Brown-Forman's CEO is Lawson Whiting, appointed in Jan 2019, has a tenure of 6.33 years. total yearly compensation is $13.19M, comprised of 9.5% salary and 90.5% bonuses, including company stock and options. directly owns 0.015% of the company’s shares, worth $2.40M. The average tenure of the management team and the board of directors is 3.5 years and 6.5 years respectively.
Key information
Lawson Whiting
Chief executive officer
US$13.2m
Total compensation
| CEO salary percentage | 9.47% |
| CEO tenure | 6.3yrs |
| CEO ownership | 0.02% |
| Management average tenure | 3.5yrs |
| Board average tenure | 6.5yrs |
Recent management updates
Recent updates
Brown-Forman: Pessimism Gone Too Far
Feb 24Why Solid Earnings Moved Brown-Forman Stock Up On My Watch List
Dec 06Brown-Forman: This Dividend Aristocrat Hasn't Been This Interesting For Years
Oct 23When Big Tech Craters, Head To The Liquor Cabinet: Buy Brown-Forman
Jul 23Brown-Forman Stock: Down 40% From Its Highs, Still Not A Buy
Jun 07Brown-Forman Stock: A Good Buy Now After The Drop?
Dec 08Brown-Forman: Patience Mandated For Dividend Seekers
Sep 25Brown-Forman: Does Not Deserve This Premium
Jun 03Diageo And Brown-Forman: Like Them Both But For Different Reasons
Jan 06Brown-Forman: Not A Compelling Idea - Softening Volumes, Weaker Margins, And High Valuation
Dec 08Brown-Forman to buy Diplomático Rum brand
Oct 06Brown-Forman to acquire the famous Gin Mare brands based in Europe
Sep 06Brown-Forman: Shares Are A Hold, Valuation Concerns Are Overblown
Aug 25Brown-Forman: Sound Business, Multiple Contraction Remains A Danger
Mar 15CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jan 31 2025 | n/a | n/a | US$989m |
| Oct 31 2024 | n/a | n/a | US$1b |
| Jul 31 2024 | n/a | n/a | US$988m |
| Apr 30 2024 | US$13m | US$1m | US$1b |
| Jan 31 2024 | n/a | n/a | US$965m |
| Oct 31 2023 | n/a | n/a | US$780m |
| Jul 31 2023 | n/a | n/a | US$765m |
| Apr 30 2023 | US$10m | US$1m | US$783m |
| Jan 31 2023 | n/a | n/a | US$727m |
| Oct 31 2022 | n/a | n/a | US$886m |
| Jul 31 2022 | n/a | n/a | US$895m |
| Apr 30 2022 | US$8m | US$1m | US$838m |
| Jan 31 2022 | n/a | n/a | US$807m |
| Oct 31 2021 | n/a | n/a | US$767m |
| Jul 31 2021 | n/a | n/a | US$771m |
| Apr 30 2021 | US$9m | US$1m | US$903m |
| Jan 31 2021 | n/a | n/a | US$911m |
| Oct 31 2020 | n/a | n/a | US$923m |
| Jul 31 2020 | n/a | n/a | US$965m |
| Apr 30 2020 | US$6m | US$1m | US$827m |
| Jan 31 2020 | n/a | n/a | US$858m |
| Oct 31 2019 | n/a | n/a | US$854m |
| Jul 31 2019 | n/a | n/a | US$821m |
| Apr 30 2019 | US$4m | US$872k | US$835m |
Compensation vs Market: Lawson's total compensation ($USD13.19M) is about average for companies of similar size in the US market ($USD14.05M).
Compensation vs Earnings: Lawson's compensation has increased by more than 20% in the past year.
CEO
Lawson Whiting (56 yo)
Mr. Lawson E. Whiting is an Independent Director at Keurig Dr Pepper Inc from April 24, 2025. has been Chief Executive Officer of Brown-Forman Corporation since January 1, 2019 and has been its President s...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Executive Chairman | 9yrs | US$739.25k | 1.41% $ 225.9m | |
| CEO, President & Director | 6.3yrs | US$13.19m | 0.015% $ 2.4m | |
| Executive VP & CFO | 3.8yrs | US$3.78m | 0.0019% $ 308.3k | |
| Executive VP | 15.3yrs | US$3.66m | 0.0049% $ 787.5k | |
| Senior VP & Chief Accounting Officer | 6.8yrs | no data | 0.00057% $ 91.1k | |
| Executive VP | 3.2yrs | no data | 0.0028% $ 448.9k | |
| Chief Information Officer and Director of Supply Chain Integration & Strategy | 2.3yrs | no data | no data | |
| VP & Director of Investor Relations | no data | no data | no data | |
| Executive Vice President | 1yr | no data | 0.00011% $ 17.6k | |
| Executive VP & Chief People and Communications Officer | less than a year | no data | 0.00011% $ 17.6k | |
| Executive VP & Chief Marketing Officer | less than a year | no data | 0.00067% $ 107.0k | |
| Senior VP & Global MD of Jack Daniel’s Family of Brands | no data | no data | no data |
Experienced Management: BF.A's management team is considered experienced (3.5 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Executive Chairman | 9yrs | US$739.25k | 1.41% $ 225.9m | |
| CEO, President & Director | 6.5yrs | US$13.19m | 0.015% $ 2.4m | |
| Executive VP | 9yrs | US$3.66m | 0.0049% $ 787.5k | |
| Independent Director | 11.2yrs | US$312.00k | no data | |
| Lead Independent Director | 11.3yrs | US$339.25k | no data | |
| Independent Director | 2.3yrs | US$6.72k | no data | |
| Independent Director | 3.3yrs | US$275.50k | no data | |
| Independent Director | 2.5yrs | US$387.24k | no data | |
| Independent Director | 7.2yrs | US$279.00k | no data | |
| Director | less than a year | no data | 0.98% $ 157.2m | |
| Director | 1.8yrs | no data | 0.15% $ 23.7m |
Experienced Board: BF.A's board of directors are considered experienced (6.5 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/05/29 12:14 |
| End of Day Share Price | 2025/05/29 00:00 |
| Earnings | 2025/01/31 |
| Annual Earnings | 2024/04/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Brown-Forman Corporation is covered by 41 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Ishan Majumdar | Baptista Research |
| Lauren Lieberman | Barclays |
| Lauren Lieberman | Barclays |