Celsius Holdings Management
Management criteria checks 3/4
Celsius Holdings' CEO is John Fieldly, appointed in Apr 2018, has a tenure of 7.92 years. total yearly compensation is $5.90M, comprised of 16.1% salary and 83.9% bonuses, including company stock and options. directly owns 0.35% of the company’s shares, worth $41.16M. The average tenure of the management team and the board of directors is 2 years and 4.6 years respectively.
Key information
John Fieldly
Chief executive officer
US$5.9m
Total compensation
| CEO salary percentage | 16.11% |
| CEO tenure | 7.9yrs |
| CEO ownership | 0.4% |
| Management average tenure | 2yrs |
| Board average tenure | 4.6yrs |
Recent management updates
Recent updates
From $5M to $2B: Why the 2024 Crash Was the Best Buying Opportunity in Consumer Stocks
A 17-Year Story That Most Investors Only Discovered in the Last Three In 2010, Celsius Holdings (CELH) was generating roughly US$5 million in annual revenue, a forgotten energy drink with niche distribution in Scandinavian gyms and a handful of US health food stores. By the end of 2025, the company had crossed US$2 billion in trailing twelve-month revenue and acquired two major energy drink brands.Investors Appear Satisfied With Celsius Holdings, Inc.'s (NASDAQ:CELH) Prospects As Shares Rocket 33%
Jan 17
Celsius: The Comeback Is Just Getting Started
Jan 16Why We're Not Concerned Yet About Celsius Holdings, Inc.'s (NASDAQ:CELH) 32% Share Price Plunge
Nov 10Investors Appear Satisfied With Celsius Holdings, Inc.'s (NASDAQ:CELH) Prospects As Shares Rocket 41%
Aug 31At US$44.45, Is It Time To Put Celsius Holdings, Inc. (NASDAQ:CELH) On Your Watch List?
Jul 18Celsius Holdings: Turning The Corner On Volatility
Apr 14Earnings Tell The Story For Celsius Holdings, Inc. (NASDAQ:CELH) As Its Stock Soars 27%
Mar 13Celsius: Game Changer
Feb 23Celsius Craze: Is It Really Fizzling Out?
Jan 23Celsius: Uncertain But Interesting
Nov 20Celsius: It's Not The Same As Monster's Case
Nov 07Celsius Holdings: Gathering Energy For The Next Run
Oct 18Celsius: The Growth Story Isn't Over
Aug 27
Innovative Flavors And Expanding Global Presence Propel Beverage Titan To New Heights
Expansion into international markets and the introduction of new flavors signal growth potential and efforts to boost consumer interest.CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Dec 31 2025 | n/a | n/a | US$64m |
| Sep 30 2025 | n/a | n/a | US$31m |
| Jun 30 2025 | n/a | n/a | US$101m |
| Mar 31 2025 | n/a | n/a | US$77m |
| Dec 31 2024 | US$6m | US$950k | US$107m |
| Sep 30 2024 | n/a | n/a | US$170m |
| Jun 30 2024 | n/a | n/a | US$241m |
| Mar 31 2024 | n/a | n/a | US$215m |
| Dec 31 2023 | US$3m | US$650k | US$182m |
| Sep 30 2023 | n/a | n/a | US$114m |
| Jun 30 2023 | n/a | n/a | -US$142m |
| Mar 31 2023 | n/a | n/a | -US$174m |
| Dec 31 2022 | US$4m | US$540k | -US$199m |
| Sep 30 2022 | n/a | n/a | -US$159m |
| Jun 30 2022 | n/a | n/a | US$18m |
| Mar 31 2022 | n/a | n/a | US$10m |
| Dec 31 2021 | US$12m | US$500k | US$4m |
| Sep 30 2021 | n/a | n/a | -US$6m |
| Jun 30 2021 | n/a | n/a | US$8m |
| Mar 31 2021 | n/a | n/a | US$9m |
| Dec 31 2020 | US$816k | US$465k | US$9m |
| Sep 30 2020 | n/a | n/a | US$6m |
| Jun 30 2020 | n/a | n/a | US$2m |
| Mar 31 2020 | n/a | n/a | -US$1m |
| Dec 31 2019 | US$2m | US$422k | US$10m |
Compensation vs Market: John's total compensation ($USD5.90M) is below average for companies of similar size in the US market ($USD13.50M).
Compensation vs Earnings: John's compensation has increased by more than 20% whilst company earnings have fallen more than 20% in the past year.
CEO
John Fieldly (45 yo)
Mr. John Fieldly, CPA has been the Chief Executive Officer of Celsius Holdings, Inc., since April 16, 2018 and also served as President until March 24, 2025 and serves as its Chairman since August 2021. Mr...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Chairman | 7.9yrs | US$5.90m | 0.35% $ 41.2m | |
| Chief Financial Officer | 3.9yrs | US$2.04m | 0.040% $ 4.7m | |
| Chief Legal Officer | 2.3yrs | US$1.27m | 0.0049% $ 574.5k | |
| Chief Supply Chain Officer | 2.1yrs | US$1.28m | 0.016% $ 1.9m | |
| President & COO | 1yr | no data | 0.0044% $ 517.0k | |
| Senior Vice President of Communications & Investor Relations | no data | no data | no data | |
| Chief Marketing Officer | less than a year | no data | no data | |
| Chief of Staff | 4.6yrs | US$867.90k | no data | |
| Chief Brand Officer | less than a year | no data | 0.035% $ 4.1m | |
| Senior Vice President of Growth & Strategic Planning | 2yrs | no data | no data | |
| Chief Creative Officer | less than a year | no data | no data | |
| President of Celsius International | 1.2yrs | no data | no data |
Experienced Management: CELH's management team is considered experienced (2 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Chairman | 9yrs | US$5.90m | 0.35% $ 41.2m | |
| Independent Director | 13yrs | US$204.93k | 0.14% $ 16.1m | |
| Independent Director | 4.6yrs | US$214.93k | 3.26% $ 382.9m | |
| Independent Director | 4.6yrs | US$219.93k | 0.0065% $ 764.9k | |
| Independent Director | 4.6yrs | US$217.43k | 0.0055% $ 650.9k | |
| Lead Independent Director | 9.9yrs | US$234.93k | 0.082% $ 9.7m | |
| Independent Director | 5.7yrs | US$204.93k | 0.015% $ 1.7m | |
| Chairman Emeritus | no data | US$844.49k | 0.082% $ 9.7m | |
| Independent Director | 1.5yrs | US$70.53k | 0.00072% $ 84.6k | |
| Director | less than a year | no data | no data | |
| Director | less than a year | no data | no data |
Experienced Board: CELH's board of directors are considered experienced (4.6 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/03/12 03:11 |
| End of Day Share Price | 2026/03/12 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
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Analyst Sources
Celsius Holdings, Inc. is covered by 25 analysts. 22 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Kevin Grundy | BNP Paribas |
| Peter Galbo | BofA Global Research |
| Jeffrey Van Sinderen | B. Riley Securities, Inc. |