The Kroger Co.

NYSE:KR Stock Report

Market Cap: US$44.8b

Kroger Valuation

Is KR undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of KR when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: KR ($61.85) is trading below our estimate of fair value ($89.11)

Significantly Below Fair Value: KR is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for KR?

Key metric: As KR is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for KR. This is calculated by dividing KR's market cap by their current earnings.
What is KR's PE Ratio?
PE Ratio16.3x
EarningsUS$2.75b
Market CapUS$44.76b

Price to Earnings Ratio vs Peers

How does KR's PE Ratio compare to its peers?

The above table shows the PE ratio for KR vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average25.4x
CASY Casey's General Stores
28x9.0%US$15.0b
SFM Sprouts Farmers Market
37.5x11.7%US$13.2b
ACI Albertsons Companies
11.3x5.8%US$11.3b
CART Maplebear
24.8x11.7%US$10.8b
KR Kroger
16.3x4.9%US$44.8b

Price-To-Earnings vs Peers: KR is good value based on its Price-To-Earnings Ratio (16.3x) compared to the peer average (25.4x).

Price to Earnings Ratio vs Industry

How does KR's PE Ratio compare vs other companies in the US Consumer Retailing Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
No more companies available in this PE range
KR 16.3xIndustry Avg. 24.8xNo. of Companies4PE01632486480+
0 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: KR is good value based on its Price-To-Earnings Ratio (16.3x) compared to the US Consumer Retailing industry average (24.8x).

Price to Earnings Ratio vs Fair Ratio

What is KR's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

KR PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio16.3x
Fair PE Ratio23.2x

Price-To-Earnings vs Fair Ratio: KR is good value based on its Price-To-Earnings Ratio (16.3x) compared to the estimated Fair Price-To-Earnings Ratio (23.2x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst KR forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$61.85
US$64.80
+4.8%
9.2%US$75.00US$55.00n/a20
Dec ’25US$61.08
US$59.44
-2.7%
7.8%US$70.00US$52.00n/a20
Nov ’25US$56.57
US$58.89
+4.1%
7.5%US$70.00US$52.00n/a20
Oct ’25US$56.71
US$58.49
+3.1%
8.5%US$70.00US$48.00n/a20
Sep ’25US$53.21
US$58.10
+9.2%
8.6%US$70.00US$48.00n/a19
Aug ’25US$55.09
US$58.04
+5.4%
8.6%US$70.00US$48.00n/a19
Jul ’25US$50.56
US$58.06
+14.8%
8.6%US$70.00US$48.00n/a19
Jun ’25US$52.37
US$58.01
+10.8%
8.8%US$70.00US$48.00n/a20
May ’25US$54.77
US$58.21
+6.3%
8.7%US$70.00US$48.00n/a21
Apr ’25US$56.99
US$58.47
+2.6%
7.8%US$70.00US$50.00n/a20
Mar ’25US$49.16
US$51.58
+4.9%
8.8%US$65.00US$46.00n/a20
Feb ’25US$46.71
US$50.78
+8.7%
10.1%US$65.00US$42.00n/a20
Jan ’25US$45.71
US$51.07
+11.7%
10.0%US$65.00US$42.00n/a21
Dec ’24US$44.60
US$50.93
+14.2%
10.2%US$65.00US$42.00US$61.0820
Nov ’24US$45.39
US$51.53
+13.5%
9.8%US$65.00US$42.00US$56.5720
Oct ’24US$44.75
US$51.63
+15.4%
9.8%US$65.00US$42.00US$56.7120
Sep ’24US$45.98
US$51.67
+12.4%
9.8%US$65.00US$42.00US$53.2120
Aug ’24US$48.54
US$51.97
+7.1%
9.3%US$65.00US$42.00US$55.0920
Jul ’24US$47.00
US$51.92
+10.5%
9.3%US$65.00US$42.00US$50.5620
Jun ’24US$44.66
US$53.18
+19.1%
12.0%US$75.00US$42.00US$52.3719
May ’24US$49.28
US$53.07
+7.7%
11.9%US$75.00US$42.00US$54.7720
Apr ’24US$49.37
US$53.00
+7.4%
12.1%US$75.00US$42.00US$56.9920
Mar ’24US$43.38
US$52.63
+21.3%
13.6%US$75.00US$42.00US$49.1619
Feb ’24US$45.18
US$53.13
+17.6%
13.6%US$75.00US$42.00US$46.7119
Jan ’24US$44.58
US$53.47
+19.9%
13.4%US$75.00US$44.00US$45.7118
Dec ’23US$48.41
US$53.53
+10.6%
14.8%US$75.00US$43.00US$44.6016

Analyst Forecast: Target price is less than 20% higher than the current share price.

Discover undervalued companies

7D

1Y

7D

1Y

7D

1Y

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/22 02:12
End of Day Share Price 2024/12/20 00:00
Earnings2024/11/09
Annual Earnings2024/02/03

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

The Kroger Co. is covered by 60 analysts. 21 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Christopher GrajaArgus Research Company
Ishan MajumdarBaptista Research
Meredith AdlerBarclays