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Blue Apron Holdings NYSE:APRN Stock Report

Last Price


Market Cap







28 Jun, 2022


Company Financials +
APRN fundamental analysis
Snowflake Score
Future Growth1/6
Past Performance0/6
Financial Health6/6

APRN Stock Overview

Blue Apron Holdings, Inc. operates a direct-to-consumer platform that delivers original recipes with fresh and seasonal ingredients.

Blue Apron Holdings Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Blue Apron Holdings
Historical stock prices
Current Share PriceUS$3.70
52 Week HighUS$12.76
52 Week LowUS$2.27
1 Month Change10.78%
3 Month Change-12.11%
1 Year Change-15.72%
3 Year Change-45.51%
5 Year Change-97.45%
Change since IPO-97.53%

Recent News & Updates

Apr 28

Blue Apron: This Sinking Ship Is Going Under

Shares of Blue Apron have shed half of their value this year as fundamental performance has continued to deteriorate. Revenue declines continued to worsen, held up only by ASP improvements that are insufficient to absorb cost increases. A rise in both raw food material prices as well as wages has deeply cut into the company's gross and adjusted EBITDA margins. The company's strategy to invest more in marketing in 2022 may not pan out as planned.

Shareholder Returns

APRNUS Consumer RetailingUS Market

Return vs Industry: APRN underperformed the US Consumer Retailing industry which returned 1% over the past year.

Return vs Market: APRN exceeded the US Market which returned -18.8% over the past year.

Price Volatility

Is APRN's price volatile compared to industry and market?
APRN volatility
APRN Average Weekly Movement16.4%
Consumer Retailing Industry Average Movement6.8%
Market Average Movement8.0%
10% most volatile stocks in US Market16.8%
10% least volatile stocks in US Market3.2%

Stable Share Price: APRN is more volatile than 75% of US stocks over the past 3 months, typically moving +/- 16% a week.

Volatility Over Time: APRN's weekly volatility (16%) has been stable over the past year, but is still higher than 75% of US stocks.

About the Company

20122,010Linda Kozlowski

Blue Apron Holdings, Inc. operates a direct-to-consumer platform that delivers original recipes with fresh and seasonal ingredients. It also operates Blue Apron Market, an e-commerce market that provides cooking tools, utensils, pantry items, and other products. In addition, the company offers Blue Apron Wine, a direct-to-consumer wine delivery service that sells wines, which can be paired with its meals.

Blue Apron Holdings Fundamentals Summary

How do Blue Apron Holdings's earnings and revenue compare to its market cap?
APRN fundamental statistics
Market CapUS$128.04m
Earnings (TTM)-US$111.11m
Revenue (TTM)US$458.42m


P/S Ratio


P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
APRN income statement (TTM)
Cost of RevenueUS$299.66m
Gross ProfitUS$158.76m
Other ExpensesUS$269.87m

Last Reported Earnings

Mar 31, 2022

Next Earnings Date


Earnings per share (EPS)-3.21
Gross Margin34.63%
Net Profit Margin-24.24%
Debt/Equity Ratio54.6%

How did APRN perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.


Is APRN undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 1/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • PEG Ratio

Key Valuation Metric

Which metric is best to use when looking at relative valuation for APRN?

Other financial metrics that can be useful for relative valuation.

APRN key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue0.3x
Enterprise Value/EBITDA-1.9x
PEG Ration/a

Price to Sales Ratio vs Peers

How does APRN's PS Ratio compare to its peers?

APRN PS Ratio vs Peers
The above table shows the PS ratio for APRN vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average0.2x
MF Missfresh
VLGE.A Village Super Market
NGVC Natural Grocers by Vitamin Cottage
DDL Dingdong (Cayman)
APRN Blue Apron Holdings

Price-To-Sales vs Peers: APRN is expensive based on its Price-To-Sales Ratio (0.3x) compared to the peer average (0.2x).

Price to Earnings Ratio vs Industry

How does APRN's PE Ratio compare vs other companies in the US Consumer Retailing Industry?

Price-To-Sales vs Industry: APRN is good value based on its Price-To-Sales Ratio (0.3x) compared to the US Consumer Retailing industry average (0.3x)

Price to Sales Ratio vs Fair Ratio

What is APRN's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

APRN PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.3x
Fair PS Ratio0.2x

Price-To-Sales vs Fair Ratio: APRN is expensive based on its Price-To-Sales Ratio (0.3x) compared to the estimated Fair Price-To-Sales Ratio (0.2x).

Share Price vs Fair Value

What is the Fair Price of APRN when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate APRN's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate APRN's fair value for valuation analysis.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate APRN's PEG Ratio to determine if it is good value.

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Future Growth

How is Blue Apron Holdings forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?

Future Growth Score


Future Growth Score 1/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: APRN is forecast to remain unprofitable over the next 3 years.

Earnings vs Market: APRN is forecast to remain unprofitable over the next 3 years.

High Growth Earnings: APRN is forecast to remain unprofitable over the next 3 years.

Revenue vs Market: APRN's revenue (13.4% per year) is forecast to grow faster than the US market (8.3% per year).

High Growth Revenue: APRN's revenue (13.4% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: Insufficient data to determine if APRN's Return on Equity is forecast to be high in 3 years time

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Past Performance

How has Blue Apron Holdings performed over the past 5 years?

Past Performance Score


Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: APRN is currently unprofitable.

Growing Profit Margin: APRN is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: APRN is unprofitable, but has reduced losses over the past 5 years at a rate of 23% per year.

Accelerating Growth: Unable to compare APRN's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: APRN is unprofitable, making it difficult to compare its past year earnings growth to the Consumer Retailing industry (17.1%).

Return on Equity

High ROE: APRN has a negative Return on Equity (-210.67%), as it is currently unprofitable.

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Financial Health

How is Blue Apron Holdings's financial position?

Financial Health Score


Financial Health Score 6/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Stable Cash Runway

  • Forecast Cash Runway

Financial Position Analysis

Short Term Liabilities: APRN's short term assets ($103.4M) exceed its short term liabilities ($86.3M).

Long Term Liabilities: APRN's short term assets ($103.4M) exceed its long term liabilities ($72.9M).

Debt to Equity History and Analysis

Debt Level: APRN has more cash than its total debt.

Reducing Debt: APRN's debt to equity ratio has reduced from 1410.9% to 54.6% over the past 5 years.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: APRN has sufficient cash runway for 10 months based on last reported free cash flow, but has since raised additional capital.

Forecast Cash Runway: APRN is forecast to have sufficient cash runway for 7 months based on free cash flow estimates, but has since raised additional capital.

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What is Blue Apron Holdings's current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Future Dividend Coverage

Dividend Yield vs Market

Notable Dividend: Unable to evaluate APRN's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate APRN's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if APRN's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if APRN's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as APRN has not reported any payouts.

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How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Linda Kozlowski (47 yo)





Ms. Linda Findley Kozlowski is Advisor of Gather Ventures LLC. Ms. Kozlowski has been President, Chief Executive Officer and Director of Blue Apron Holdings, Inc. since April 8, 2019. Ms. Kozlowski has bee...

CEO Compensation Analysis

Compensation vs Market: Linda's total compensation ($USD1.36M) is above average for companies of similar size in the US market ($USD752.76K).

Compensation vs Earnings: Linda's compensation has increased whilst the company is unprofitable.

Leadership Team

Experienced Management: APRN's management team is considered experienced (2.1 years average tenure).

Board Members

Experienced Board: APRN's board of directors are not considered experienced ( 1.7 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: APRN insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 47.5%.

Top Shareholders

Company Information

Blue Apron Holdings, Inc.'s employee growth, exchange listings and data sources

Key Information

  • Name: Blue Apron Holdings, Inc.
  • Ticker: APRN
  • Exchange: NYSE
  • Founded: 2012
  • Industry: Food Retail
  • Sector: Consumer Retailing
  • Implied Market Cap: US$128.036m
  • Shares outstanding: 34.60m
  • Website:

Number of Employees


  • Blue Apron Holdings, Inc.
  • 28 Liberty Street
  • New York
  • New York
  • 10005
  • United States


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/06/28 00:00
End of Day Share Price2022/06/28 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.