Maplebear Management
Management criteria checks 2/4
Maplebear's CEO is Chris Rogers, appointed in Aug 2025, has a tenure of less than a year. total yearly compensation is $29.85M, comprised of 2.5% salary and 97.5% bonuses, including company stock and options. directly owns 0.42% of the company’s shares, worth $40.43M. The average tenure of the management team and the board of directors is 2 years and 3.6 years respectively.
Key information
Chris Rogers
Chief executive officer
US$29.8m
Total compensation
| CEO salary percentage | 2.49% |
| CEO tenure | less than a year |
| CEO ownership | 0.4% |
| Management average tenure | 2yrs |
| Board average tenure | 3.6yrs |
Recent management updates
Recent updates
Analysis Article • May 14
We Think Maplebear's (NASDAQ:CART) Solid Earnings Are Understated
The stock was sluggish on the back of Maplebear Inc.'s ( NASDAQ:CART ) recent earnings report. Our analysis suggests...
Narrative Update • Apr 27
CART: Expanded Retail Partnerships And Fulfillment Platform Will Support Future Upside Potential
Analysts now place Maplebear's fair value estimate at about $50.14 per share, compared with roughly $49.86 previously, reflecting small adjustments to long term assumptions for revenue growth, profit margins, and future P/E. What's in the News Instacart and ALDI U.S. launched a redesigned ALDI website and mobile app powered by Instacart's Storefront Pro platform, with Instacart serving as ALDI's exclusive fulfillment partner across both channels.Narrative Update • Apr 13
CART: New Retail Alliances And Fulfillment Expansion Will Drive Future Upside
Analysts have raised their price target on Maplebear slightly to about $49.86 from around $49.52, reflecting updated assumptions on revenue growth, profit margins and future P/E levels. What's in the News Instacart and ALDI U.S. launched a redesigned ALDI website and mobile app powered by Instacart's Storefront Pro platform, with Instacart serving as ALDI's exclusive fulfillment partner across both channels, including delivery and curbside pickup in as fast as an hour.Seeking Alpha • Mar 31
Instacart: The Growth Stalled For Now
Summary Maplebear Inc. delivered 11% revenue and GTV growth, but share price declined over 18% amid slowing profitability improvements. CART maintains a strong balance sheet with $1.3B cash, zero long-term debt, and aggressive share repurchases totaling $1.4B in 2025. NYC’s new minimum wage law introduces margin risk, but CART’s universal surcharge strategy should help offset increased labor costs. I assign a Hold rating, citing limited near-term growth, regulatory headwinds, and the need for clearer margin trajectory before upgrading. Read the full article on Seeking AlphaNarrative Update • Mar 29
CART: Retail Partnerships And Data Platform Will Drive Future Upside
Analysts now hold their price target for Maplebear steady at $49.52. This reflects unchanged views on fair value, discount rate, revenue growth, profit margin and future P/E assumptions.Narrative Update • Mar 12
CART: Expanding Retail Partnerships And Data Platform Will Support Future Upside
Analysts have nudged their price target on Maplebear slightly lower to about $49.52 from roughly $49.63, reflecting updated assumptions around discount rates, long term profit margins, and a more conservative future P/E multiple. What's in the News Maplebear completed a share repurchase program announced on June 6, 2024, buying back a total of 46,729,794 shares, representing 17.67% of shares, for $1,814m, including 26,835,280 shares or 10.11% from October 1, 2025 to December 31, 2025 for $1,100m (Key Developments).Narrative Update • Feb 26
CART: Expanding Retail Partnerships And Data Platform Will Drive Future Returns
Analysts have trimmed their price target on Maplebear by about $0.59 to reflect updated assumptions around slightly adjusted discount rates, revenue growth, profit margins and future P/E expectations. What's in the News Maplebear completed a share repurchase of 46,729,794 shares, representing 17.67% of shares, for a total of US$1.814b under the buyback announced on June 6, 2024.Narrative Update • Feb 09
CART: Retail Partnerships And Data Platform Will Support Future Returns
Analysts have slightly reduced their price target for Maplebear to account for minor adjustments to assumptions on fair value, discount rate, revenue growth, profit margin and future P/E. This has resulted in a modestly lower implied valuation in US$ terms.Narrative Update • Jan 24
CART: Expanded Buybacks Will Support Future Returns From Retail Partnerships
Analysts have slightly trimmed their price target on Maplebear, reflecting a fair value update to US$50.37 along with modest adjustments to revenue growth, profit margin and future P/E assumptions. What's in the News Instacart introduced Data Hub, a clean room solution that lets CPG brands and agencies securely combine their data with Instacart grocery purchase signals to build audiences, analyze customer behavior, and measure omnichannel performance, with a broader rollout planned through 2026 (Product-Related Announcements).Narrative Update • Jan 09
CART: Expanded Buybacks And Retail Partnerships Will Support Strong Future Returns
Analysts have nudged their price target for Maplebear slightly higher to reflect a fair value revision from about US$50.62 to roughly US$50.92, citing small adjustments to discount rate assumptions, revenue growth expectations, profit margin outlook, and future P/E estimates. What's in the News Instacart expanded its equity buyback plans, increasing authorization by US$1,500m to a total of US$2,500m, and completed repurchases of 19,894,514 shares for US$714m under the earlier program (Key Developments).Narrative Update • Dec 14
CART: Expanded Retail Partnerships And Buybacks Will Drive Strong Future Returns
Narrative Update on Maplebear Analysts have nudged their price target on Maplebear slightly lower to approximately $50.62 per share from about $50.70, reflecting modestly higher long term revenue growth and profit margin expectations, offset by a slightly lower projected future valuation multiple. What's in the News Raised total share repurchase authorization to $2.5 billion, adding $1.5 billion in new capacity.Narrative Update • Nov 29
CART: Expanding Retail Networks And Buybacks Will Deliver Shareholder Value
Analysts have slightly increased their price target for Maplebear, raising the fair value estimate by $0.04 to $50.70 per share. This adjustment reflects minor changes in projected revenue growth and discount rate assumptions.Narrative Update • Nov 14
CART: Expanding Retail Partnerships And Share Buybacks Will Drive Future Upside
Analysts have revised their price target for Maplebear downward from $55.50 to approximately $50.67. This change reflects more cautious assumptions around future growth and profitability.Narrative Update • Oct 31
CART: Expanded Partnerships And New Features Will Drive Market Share Gains
Analysts have revised their price target for Maplebear downward by $1.31 to $55.50. This reflects a slightly more conservative outlook based on updated fair value estimates and minor adjustments to key financial assumptions.Narrative Update • Oct 17
Digital Channels And AI Will Fuel Grocery Market Expansion
Narrative Update: Maplebear Analyst Price Target Revised Analysts have slightly lowered their price target for Maplebear from $58.72 to $56.81, citing modest reductions in projected revenue growth and profit margin estimates. What's in the News Mesa partnered with Instacart+ to offer members a complimentary one-year subscription, which includes free grocery delivery for orders over $35, Peacock, and New York Times Cook benefits.Narrative Update • Oct 03
Digital Channels And AI Will Fuel Grocery Market Expansion
Analysts have slightly lowered their price target for Maplebear from $59.88 to $58.72. This change is due to modest adjustments in growth projections and profit margin expectations.Analysis Article • Aug 21
Shareholders Can Be Confident That Maplebear's (NASDAQ:CART) Earnings Are High Quality
NasdaqGS:CART 1 Year Share Price vs Fair Value Explore Maplebear's Fair Values from the Community and select yours...Narrative Update • Aug 08
Digital Channels And AI Will Fuel Grocery Market Expansion
Maplebear's consensus price target, revenue growth forecasts, and future P/E ratio all remained steady, indicating little change in analysts’ outlook or projected fair value, which is unchanged at $53.54. What's in the News Chris Rogers appointed as Instacart's new CEO, succeeding Fidji Simo, who will remain as chair to aid the transition.Analysis Article • Jul 24
Maplebear (NASDAQ:CART) Might Have The Makings Of A Multi-Bagger
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Analysis Article • May 31
Are Investors Undervaluing Maplebear Inc. (NASDAQ:CART) By 34%?
Key Insights The projected fair value for Maplebear is US$69.12 based on 2 Stage Free Cash Flow to Equity Maplebear's...Seeking Alpha • Apr 16
Instacart: A Tariff-Resistant Business At A Great Price
Summary Instacart is a strong buy due to its minimal impact from tariffs, robust growth, and recent stock dip, presenting a buying opportunity. The company is enhancing operational efficiencies, such as multi-store fulfillment and lower delivery minimums, boosting customer satisfaction and GTV. Instacart's advertising revenue, driven by AI personalization, is a significant growth area, contributing to its attractive valuation multiples. Despite risks from consumer spending and competition, Instacart's growth in adjusted EBITDA and market position make it a compelling investment at just ~8x adjusted EBITDA. Read the full article on Seeking AlphaSeeking Alpha • Mar 13
Instacart: The Online Grocery King Deserves A Higher Valuation
Summary Instacart's dominant position as the leading online grocery platform in the U.S. creates a solid foundation for future growth. Instacart is uniquely positioned to benefit from a doubling of online grocery penetration, from 15% today to an estimated 30% by 2040, potentially expanding its addressable market to roughly $700–750 billion. Recent financial results further support the thesis of strong commercial momentum, with full year 2024 revenue growing 11% YoY to $3.4 billion, while operating income jumped to $489 million. Looking ahead, operating income is forecasted to grow at a 15% CAGR through 2027, which would justify a $47 per share valuation according to my residual earnings valuation model. Read the full article on Seeking AlphaSeeking Alpha • Mar 05
Instacart: Put This In Your Cart Now After The Recent Drop
Summary Last week, Instacart stock fell by over 12% after its Q4 report, even though the numbers weren't that bad. Combined with an overall market sell-off, shares are reasonably priced now. The Q4 results showed EPS and GTV growth, but slight revenue and order value misses, along with soft Q1 EBITDA guidance, led to an exaggerated sell-off. Instacart's innovation, competitive positioning in a growing market, and strong financials (including a large cash position, high margins, and lots of free cash flow) position it well for future growth. Competition risks are worth considering, especially from big players like Walmart and Uber Eats. However, it looks like Instacart has been able to fend off competition for now. Read the full article on Seeking Alpha
New Narrative • Feb 22
Investments In AI And Caper Carts Will Expand Market Penetration
Strategic focus on retailer integration and tech innovation is expected to drive superior growth, bolstering future revenue and GTV.Seeking Alpha • Jan 27
Instacart: A Turnaround In Operations, But I Need To See How It Keeps Momentum
Summary Maplebear Inc. aka Instacart has achieved profitability through aggressive cost-cutting, but may face challenges in maintaining competitiveness and growth. CART's revenue growth has slowed significantly since its initial pandemic-driven surge, raising concerns about sustainable long-term growth. The company has strong cash reserves and no debt, positioning it well for future growth initiatives, including partnerships and advertising. Despite promising ventures and partnerships, CART's future growth and margin stability remain uncertain, warranting close monitoring before considering an investment. Read the full article on Seeking AlphaSeeking Alpha • Nov 14
Instacart: The Post-Earnings Dip Is A Great Time To Buy This Transformational Brand
Summary Instacart's Q3 results exceeded expectations, with 11% y/y GTV growth and a 39% y/y surge in adjusted EBITDA, despite a post-earnings dip. The company's guidance for Q4 GTV growth is conservative; historical trends suggest Instacart will likely surpass these estimates. Instacart's large TAM, strong partnerships, ad revenue growth, and commitment to profitability make it a compelling buy at current valuations. I recommend using the recent dip as a buying opportunity, with a price target of $50, representing a ~20% upside from current levels. Read the full article on Seeking AlphaSeeking Alpha • Oct 19
Instacart: Fairly Valued With Considerable Risks
Summary Instacart's strong retailer relationships and customer data integration provide competitive advantages, but revenue growth is slowing, and margins are under pressure due to competition and rising costs. Advertising revenue is growing and now constitutes 28% of total revenue, but the overall revenue growth rate is expected to be flat or declining. Amazon's entry into the online grocery market poses a significant threat, potentially reducing Instacart's revenue growth rate and margins. At $44 per share, Instacart's stock is fairly valued; hold due to competition risks and economic uncertainties despite promising advertising growth. Read the full article on Seeking AlphaSeeking Alpha • Sep 18
Instacart: A High-Margin Layer To The $1.1 Trillion Grocery Industry
Summary Instacart has positioned itself as a high-margin tech layer within the grocery ecosystem, offering B2B and B2C services with extensive market reach. CART boasts strong financials with zero debt, high margins, and solid growth, making it well-positioned for future EPS growth. Despite competition from DoorDash, Uber, Amazon, and Walmart, CART's current valuation appears highly attractive, trading at 2.6x sales and 13.7x CFO. While risks exist, including workforce challenges and competitive threats, CART's market position and growth potential justify a 'Buy' rating. Read the full article on Seeking AlphaSeeking Alpha • Sep 09
Instacart: Rising Customer Acquisition Costs Are A Concern
Summary After a difficult couple of years in the wake of the pandemic, Instacart's growth appears to be stabilizing/reaccelerating. Instacart's platform suffers from relatively high churn though, and competition is increasing, which may make it difficult for the company to drive margins higher. The automation of picking could also disrupt the dynamics of Instacart's marketplace in coming years, weakening the company's competitive positioning. While Instacart's valuation appears relatively low, I think it is justified by the headwinds facing the company. Read the full article on Seeking AlphaSeeking Alpha • May 15
Instacart: Buy The Post-Earnings Dip
Summary Instacart's Q1 results disappointed investors, causing a drop in the stock price, but the company still posted admirable results with accelerating GTV and revenue. The company has been able to fulfill more orders and draw in more buyers by broadening availability of pickup options. Instacart addresses a large and underpenetrated market, has strong network effects, and has additional routes to monetization through ad revenue. The stock still trades at a single-digit multiple of FY25 adjusted EBITDA. Read the full article on Seeking AlphaCEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | US$476m |
| Dec 31 2025 | US$30m | US$742k | US$438m |
Compensation vs Market: Chris's total compensation ($USD29.85M) is above average for companies of similar size in the US market ($USD14.79M).
Compensation vs Earnings: Insufficient data to compare Chris's compensation with company performance.
CEO
Chris Rogers (45 yo)
less than a year
Tenure
US$29,847,540
Compensation
Mr. Chris Rogers serves as Chief Executive Officer, President and Director at Maplebear Inc. (alternate name: Instacart) since August 15, 2025 and serves as its Chairman since November 24, 2025. He was Chi...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman | less than a year | US$29.85m | 0.42% $ 40.4m | |
| CFO & Treasurer | 2yrs | US$13.67m | 0.062% $ 6.0m | |
| Chief Legal & Global Affairs Officer and Secretary | 9.4yrs | US$12.49m | 0.23% $ 22.4m | |
| Co-founder | no data | no data | no data | |
| VP & Head of Operations | 2.1yrs | no data | no data | |
| Chief Accounting Officer & Principal Accounting Officer | 1.2yrs | no data | 0.022% $ 2.2m | |
| Chief Technology Officer | 1.3yrs | no data | no data | |
| Vice President of Investor Relations | no data | no data | no data | |
| Chief Marketing Officer | no data | no data | no data | |
| Chief People Officer | 5.6yrs | no data | no data | |
| Head of Agency Partnerships | no data | no data | no data | |
| Chief Connected Stores Officer | 2.3yrs | no data | no data |
2.0yrs
Average Tenure
46.5yo
Average Age
Experienced Management: CART's management team is considered experienced (2 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman | less than a year | US$29.85m | 0.42% $ 40.4m | |
| Independent Director | 12.9yrs | US$364.98k | 1.02% $ 99.1m | |
| Director | less than a year | US$422.07k | no data | |
| Board Observer | 11.3yrs | no data | no data | |
| Independent Director | 2.1yrs | US$365.65k | 0.0039% $ 377.8k | |
| Independent Director | 1.8yrs | US$346.31k | 0.0017% $ 167.6k | |
| Independent Director | 5.9yrs | US$350.65k | 0.0090% $ 870.9k | |
| Independent Director | 4.6yrs | US$365.65k | 0.0062% $ 603.6k | |
| Independent Director | 2.7yrs | US$379.48k | 0.39% $ 37.8m | |
| Lead Independent Director | 4.6yrs | US$376.81k | 0.0065% $ 633.6k |
3.6yrs
Average Tenure
50.5yo
Average Age
Experienced Board: CART's board of directors are considered experienced (3.6 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/26 12:41 |
| End of Day Share Price | 2026/05/26 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Maplebear Inc. is covered by 36 analysts. 29 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Colin Sebastian | Baird |
| Ross Sandler | Barclays |
| Mark Zgutowicz | Benchmark Company |