The Swatch Group AG

OTCPK:SWGA.F Stock Report

Market Cap: US$12.2b

Swatch Group Valuation

Is SWGA.F undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of SWGA.F when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: SWGA.F ($216.3) is trading above our estimate of future cash flow value ($48.05)

Significantly Below Future Cash Flow Value: SWGA.F is trading above our estimate of future cash flow value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SWGA.F?

Key metric: As SWGA.F is barely profitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for SWGA.F. This is calculated by dividing SWGA.F's market cap by their current revenue.
What is SWGA.F's PS Ratio?
PS Ratio1.5x
SalesCHF 6.28b
Market CapCHF 9.48b

Price to Sales Ratio vs Peers

How does SWGA.F's PS Ratio compare to its peers?

The above table shows the PS ratio for SWGA.F vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.5x
VFC V.F
0.7x2.50%US$7.2b
LEVI Levi Strauss
1.3x4.70%US$8.5b
LULU lululemon athletica
1.3x4.48%US$14.8b
RL Ralph Lauren
2.8x4.49%US$21.4b
SWGA.F Swatch Group
1.5x3.59%US$9.5b

Price-To-Sales vs Peers: SWGA.F is good value based on its Price-To-Sales Ratio (1.5x) compared to the peer average (1.5x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does SWGA.F's PS Ratio compare vs other companies in the US Luxury Industry?

3 CompaniesPrice / SalesEstimated GrowthMarket Cap
UFI Unifi
0.1x8.80%US$65.22m
CTHR.Q Charles & Colvard
0.006xn/aUS$89.43k
DLAP.Q Delta Apparel
n/an/aUS$7.00
No more companies available in this PS range
SWGA.F 1.5xIndustry Avg. 0.7xNo. of Companies10PS00.61.21.82.43+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: SWGA.F is expensive based on its Price-To-Sales Ratio (1.5x) compared to the US Luxury industry average (0.7x).

Price to Sales Ratio vs Fair Ratio

What is SWGA.F's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SWGA.F PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.5x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate SWGA.F's Price-To-Sales Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SWGA.F forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$245.31
US$203.80
-16.92%
21.78%US$301.78US$121.58n/a20
Apr ’27US$210.95
US$197.84
-6.21%
21.71%US$294.81US$118.78n/a20
Mar ’27n/a
US$198.35
0%
21.49%US$276.81US$116.42n/a20
Feb ’27US$211.60
US$183.62
-13.22%
21.27%US$276.84US$116.43n/a20
Jan ’27n/a
US$172.16
0%
21.46%US$268.78US$113.04n/a18
Dec ’26n/a
US$168.31
0%
21.63%US$265.89US$111.82n/a18
Nov ’26US$213.40
US$167.23
-21.63%
24.03%US$269.05US$89.26n/a18
Oct ’26US$189.06
US$169.37
-10.42%
22.80%US$268.85US$89.20n/a20
Sep ’26n/a
US$165.58
0%
23.08%US$267.37US$88.71n/a19
Aug ’26US$191.59
US$174.19
-9.08%
29.62%US$359.95US$88.13n/a20
Jul ’26n/a
US$187.06
0%
26.38%US$365.99US$94.65n/a21
Jun ’26US$168.26
US$186.61
+10.91%
22.34%US$352.49US$145.86n/a22
May ’26n/a
US$188.74
0%
21.60%US$351.87US$145.60US$216.3023
Apr ’26US$171.55
US$181.32
+5.69%
20.94%US$327.87US$135.67US$210.9523
Mar ’26n/a
US$181.07
0%
20.86%US$324.34US$134.21n/a23
Feb ’26n/a
US$180.40
0%
25.01%US$365.64US$131.76US$211.6023
Jan ’26US$176.34
US$192.10
+8.94%
24.41%US$370.81US$133.62n/a23
Dec ’25US$185.25
US$199.20
+7.53%
23.56%US$378.21US$136.29n/a23
Nov ’25US$203.84
US$206.14
+1.13%
23.58%US$384.44US$138.54US$213.4023
Oct ’25US$222.85
US$211.64
-5.03%
24.55%US$393.51US$141.81US$189.0621
Sep ’25n/a
US$227.73
0%
19.71%US$391.67US$170.55n/a21
Aug ’25US$203.00
US$223.59
+10.14%
19.92%US$375.77US$163.62US$191.5921
Jul ’25US$205.04
US$248.85
+21.37%
16.67%US$409.65US$211.50n/a20
Jun ’25n/a
US$250.59
0%
15.83%US$403.49US$208.32US$168.2620
May ’25US$210.00
US$253.28
+20.61%
15.68%US$404.28US$208.73n/a20
US$189.46
Fair Value
14.2% overvalued intrinsic discount
20
Number of Analysts

Analyst Forecast: Target price is lower than the current share price.

Discover undervalued companies

7D

1Y

7D

1Y

7D

1Y

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/06 20:09
End of Day Share Price 2026/04/29 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

The Swatch Group AG is covered by 34 analysts. 19 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Christian WeizBaader Helvea Equity Research
Mariano SzachtmanBanco Santander
Carole MadjoBarclays