adidas Management
Management criteria checks 4/4
We currently do not have sufficient information about the CEO.
Key information
Bjorn Gulden
Chief executive officer
€7.4m
Total compensation
| CEO salary percentage | 29.80% |
| CEO tenure | no data |
| CEO ownership | n/a |
| Management average tenure | 4.8yrs |
| Board average tenure | 6yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Sep 30 2025 | n/a | n/a | €1b |
| Jun 30 2025 | n/a | n/a | €1b |
| Mar 31 2025 | n/a | n/a | €1b |
| Dec 31 2024 | €7m | €2m | €756m |
| Sep 30 2024 | n/a | n/a | €381m |
| Jun 30 2024 | n/a | n/a | €196m |
| Mar 31 2024 | n/a | n/a | €85m |
| Dec 31 2023 | €9m | €2m | -€119m |
| Sep 30 2023 | n/a | n/a | -€179m |
| Jun 30 2023 | n/a | n/a | -€368m |
| Mar 31 2023 | n/a | n/a | -€107m |
| Dec 31 2022 | €4m | n/a | €228m |
Compensation vs Market: Bjorn's total compensation ($USD8.69M) is below average for companies of similar size in the US market ($USD13.44M).
Compensation vs Earnings: Bjorn's compensation has been consistent with company performance over the past year.
CEO
Bjorn Gulden (60 yo)
Mr. Bjørn Gulden served as Independent Director at Essity AB (publ) since 2022 until March 29, 2023. Mr. Gulden serves as a Member of the Management Board at PUMA SE since November 2022. He serves as Membe...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO of Global Brands | no data | €7.38m | no data | |
| CFO & Member of Executive Board | 8.8yrs | €3.32m | no data | |
| Global Head of HR | 2.9yrs | €2.53m | no data | |
| Member of Executive Board - Global Sales | 1.1yrs | €1.06m | no data | |
| SVP of Global Sports Mktg. & Brand Relations and Employee Representative Member of Supervisory Board | 12.4yrs | €208.00k | no data | |
| Senior Vice President of Investor Relations | no data | no data | no data | |
| General Counsel | no data | no data | no data | |
| Senior VP and GM of Global Product - Training | 6.7yrs | no data | no data | |
| Managing Director for Korea | less than a year | no data | no data | |
| Senior Director of Media Relations | no data | no data | no data |
Experienced Management: ADDD.F's management team is considered experienced (4.8 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| SVP of Global Sports Mktg. & Brand Relations and Employee Representative Member of Supervisory Board | 6.6yrs | €208.00k | no data | |
| Independent Chairman of Supervisory Board | 6.6yrs | €404.00k | no data | |
| Independent Member of Supervisory Board | 6.6yrs | €103.00k | no data | |
| Independent Deputy Chairman of Supervisory Board | 9.5yrs | €254.00k | no data | |
| Independent Member of Supervisory Board | 6.6yrs | €308.00k | no data | |
| Independent Deputy Chairman of Supervisory Board | 9.5yrs | €134.28k | no data | |
| Employee Representative Member of Supervisory Board | 1.6yrs | €65.57k | no data | |
| Independent Member of Supervisory Board | 5.3yrs | €166.57k | no data | |
| Employee representative Member of Supervisory Board | 3.3yrs | €136.28k | no data | |
| Independent Member of Supervisory Board | 4.6yrs | €104.00k | no data | |
| Employee Representative Member of the Supervisory Board | 3.9yrs | €105.00k | no data | |
| Employee Representative Deputy Chairman of Supervisory Board | 1.6yrs | €159.42k | no data |
Experienced Board: ADDD.F's board of directors are considered experienced (6 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/12/29 16:43 |
| End of Day Share Price | 2025/12/26 00:00 |
| Earnings | 2025/09/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
adidas AG is covered by 67 analysts. 25 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Knut Woller | Baader Helvea Equity Research |
| Volker Bosse | Baader Helvea Equity Research |
| Jonathan Komp | Baird |