Trees Management

Management criteria checks 3/4

Trees' CEO is Adam Hershey, appointed in May 2021, has a tenure of 3.83 years. total yearly compensation is $135.13K, comprised of 92.5% salary and 7.5% bonuses, including company stock and options. directly owns 0.026% of the company’s shares, worth $3.19K. The average tenure of the management team and the board of directors is 2.7 years and 3.7 years respectively.

Key information

Adam Hershey

Chief executive officer

US$135.1k

Total compensation

CEO salary percentage	92.5%
CEO tenure	3yrs
CEO ownership	0.03%
Management average tenure	2.7yrs
Board average tenure	3.7yrs

Recent management updates

Recent updates

CEO Compensation Analysis

How has Adam Hershey's remuneration changed compared to Trees's earnings?
Date	Total Compensation	Salary	Company Earnings
Dec 31 2023	n/a	n/a	-US$7m
Sep 30 2023	n/a	n/a	-US$10m
Jun 30 2023	n/a	n/a	-US$12m
Mar 31 2023	n/a	n/a	-US$11m
Dec 31 2022	US$135k	US$125k	-US$10m
Sep 30 2022	n/a	n/a	-US$8m
Jun 30 2022	n/a	n/a	-US$6m
Mar 31 2022	n/a	n/a	-US$7m
Dec 31 2021	US$67k	US$67k	-US$8m
Sep 30 2021	n/a	n/a	-US$9m
Jun 30 2021	n/a	n/a	-US$8m
Mar 31 2021	n/a	n/a	-US$9m
Dec 31 2020	US$58k	n/a	-US$8m

Compensation vs Market: Adam's total compensation ($USD135.13K) is below average for companies of similar size in the US market ($USD667.63K).

Compensation vs Earnings: Adam's compensation has increased whilst the company is unprofitable.

CEO

Adam Hershey (50 yo)

3yrs

Tenure

US$135,127

Compensation

Mr. Adam L. Hershey serves as a Director of Trees Corporation (formerly known as General Cannabis Corp)oration since July 13, 2020, has been its Interim Chief Executive Officer since May 7, 2021 and served...

Leadership Team

Name	Position	Tenure	Compensation	Ownership
Adam Hershey	Interim CEO & Director	3yrs	US$135.13k	0.026% $ 3.2k
Edward Myers	Interim CFO	1.7yrs	US$562.47k	no data
Allyson Feiler Downing	Chief Marketing Officer	1.4yrs	no data	6.54% $ 791.9k
Timothy Brown	Chief Visionary Officer	2.7yrs	US$400.00k	no data
Amie Rakoczy	Vice President of Administration	2.7yrs	no data	no data
Loree Schwartz	Chief Compliance Officer	1.7yrs	no data	6.33% $ 766.8k
David Hirst	Managing Director of Chiefton Supply	5.3yrs	no data	no data
Trevor Hoffman	President of Retail Operations	2.7yrs	no data	no data
Jack Taylor	Senior Vice President of Operations	no data	no data	no data

2.7yrs

Average Tenure

43.5yo

Average Age

Experienced Management: CANN's management team is considered experienced (2.7 years average tenure).

Board Members

Name	Position	Tenure	Compensation	Ownership
Adam Hershey	Interim CEO & Director	3.8yrs	US$135.13k	0.026% $ 3.2k
Carl Williams	Independent Chairman	3.7yrs	US$89.56k	0.57% $ 68.5k
Richard Travia	Lead Independent Director	3.7yrs	US$87.38k	0.39% $ 47.8k

3.7yrs

Average Tenure

50yo

Average Age

Experienced Board: CANN's board of directors are considered experienced (3.7 years average tenure).

Trees Management

Management criteria checks 3/4

Key information

Recent management updates

Trees Corporation Appoints Edward Myers as Principal Financial Officer and Principal Accounting Officer

Trees Corporation Appoints Campbell Becher to Its Board of Director

Recent updates

Trees Corporation announced delayed annual 10-K filing

Trees Corporation announced delayed 10-Q filing

Trees Corporation Appoints Edward Myers as Principal Financial Officer and Principal Accounting Officer

Trees Corporation (OTCPK:CANN) acquired Substantially All of the Assets of the Green Tree Entities from Ancient Alternatives LLC, Natural Alternatives For Life, LLC, Mountainside Industries, LLC, Hillside Enterprises, LLC and GT Creations, LLC.

Trees Corporation (OTCPK:CANN) signed a definitive agreement to acquire Assets of GMC LLC.

Trees Corporation announced that it expects to receive CAD 1 million in funding

Trees Corporation (OTCPK : CANN) entered into an agreement to acquire All of the Assets of the Green Tree Entities from Ancient Alternatives LLC, Natural Alternatives For Life, LLC, Mountainside Industries, LLC, Hillside Enterprises, LLC and GT Creations, LLC.

Trees Corporation announced that it has received $13.5 million in funding

Trees Corporation Appoints Campbell Becher to Its Board of Director

General Cannabis Corp (OTCPK:CANN completed the acquisition of Assets of Trees Waterfront, Trees MLK and Trees Portland LLC.

General Cannabis Corp announced that it has received $1.18 million in funding

General Cannabis Corp (OTCPK:CANN) acquired Trees Dispensary.

Richard Cardinal entered into an Asset Purchase Agreement to acquire Next Big Crop from General Cannabis Corp (OTCPK:CANN) for $0.15 million.

General Cannabis Corp announced delayed annual 10-K filing

General Cannabis Corp (OTCPK:CANN) entered into a non-binding term sheet to acquire substantially all of the assets of a licensed recreational cannabis cultivator in Colorado from Dalton Adventures, LLC for $3 million.

General Cannabis Corp (OTCPK:CANN) entered into definitive purchase agreement to acquire Cannasseur for $2.4 million.

General Cannabis Corp announced delayed 10-Q filing

General Cannabis Corp announced that it has received $3 million in funding from Hershey Management I, LLC

CEO Compensation Analysis

CEO

Tenure

Compensation

Leadership Team

Average Tenure

Average Age

Board Members

Average Tenure

Average Age