Viad Valuation

Is VVI undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of VVI when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: VVI ($42.16) is trading below our estimate of fair value ($60.77)

Significantly Below Fair Value: VVI is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for VVI?

Key metric: As VVI is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for VVI. This is calculated by dividing VVI's market cap by their current earnings.
What is VVI's PE Ratio?
PE Ratio41x
EarningsUS$21.81m
Market CapUS$911.47m

Price to Earnings Ratio vs Peers

How does VVI's PE Ratio compare to its peers?

The above table shows the PE ratio for VVI vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average46x
LQDT Liquidity Services
38.4x27.1%US$774.0m
HCSG Healthcare Services Group
16.3x16.2%US$832.6m
MATW Matthews International
28.1x24.9%US$731.3m
KAR OPENLANE
101x84.4%US$2.1b
VVI Viad
41x33.2%US$911.5m

Price-To-Earnings vs Peers: VVI is good value based on its Price-To-Earnings Ratio (41x) compared to the peer average (46x).


Price to Earnings Ratio vs Industry

How does VVI's PE Ratio compare vs other companies in the US Commercial Services Industry?

4 CompaniesPrice / EarningsEstimated GrowthMarket Cap
PGTK Pacific Green Technologies
3.9xn/aUS$31.27m
OMEX Odyssey Marine Exploration
0.7xn/aUS$8.30m
DGWR Deep Green Waste & Recycling
0.9xn/aUS$557.97k
IGOT Fomo Worldwide
0.00007xn/aUS$112.00
No more companies available in this PE range
VVI 41.0xIndustry Avg. 31.1xNo. of Companies9PE01632486480+
4 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: VVI is expensive based on its Price-To-Earnings Ratio (41x) compared to the US Commercial Services industry average (30.6x).


Price to Earnings Ratio vs Fair Ratio

What is VVI's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

VVI PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio41x
Fair PE Ratio28.9x

Price-To-Earnings vs Fair Ratio: VVI is expensive based on its Price-To-Earnings Ratio (41x) compared to the estimated Fair Price-To-Earnings Ratio (28.9x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst VVI forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$42.16
US$56.33
+33.6%
4.7%US$60.00US$54.00n/a3
Nov ’25US$37.42
US$45.50
+21.6%
9.9%US$50.00US$41.00n/a2
Oct ’25US$35.64
US$44.33
+24.4%
9.1%US$50.00US$41.00n/a3
Sep ’25US$34.41
US$44.33
+28.8%
9.1%US$50.00US$41.00n/a3
Aug ’25US$31.98
US$46.33
+44.9%
6.2%US$50.00US$43.00n/a3
Jul ’25US$32.88
US$47.67
+45.0%
6.9%US$50.00US$43.00n/a3
Jun ’25US$34.95
US$47.67
+36.4%
6.9%US$50.00US$43.00n/a3
May ’25US$34.26
US$47.67
+39.1%
6.9%US$50.00US$43.00n/a3
Apr ’25US$37.20
US$47.67
+28.1%
6.9%US$50.00US$43.00n/a3
Mar ’25US$37.03
US$46.50
+25.6%
7.5%US$50.00US$43.00n/a2
Feb ’25US$33.77
US$46.33
+37.2%
6.2%US$50.00US$43.00n/a3
Jan ’25US$36.20
US$46.33
+28.0%
6.2%US$50.00US$43.00n/a3
Dec ’24US$33.80
US$40.67
+20.3%
10.1%US$46.00US$36.00n/a3
Nov ’24US$24.22
US$39.67
+63.8%
7.2%US$43.00US$36.00US$37.423
Oct ’24US$26.20
US$39.67
+51.4%
7.2%US$43.00US$36.00US$35.643
Sep ’24US$29.62
US$39.67
+33.9%
7.2%US$43.00US$36.00US$34.413
Aug ’24US$28.28
US$37.67
+33.2%
7.0%US$40.00US$34.00US$31.983
Jul ’24US$26.88
US$37.67
+40.1%
7.0%US$40.00US$34.00US$32.883
Jun ’24US$23.40
US$36.50
+56.0%
6.8%US$39.00US$34.00US$34.952
May ’24US$19.59
US$40.50
+106.7%
3.7%US$42.00US$39.00US$34.262
Apr ’24US$20.84
US$40.50
+94.3%
3.7%US$42.00US$39.00US$37.202
Mar ’24US$25.10
US$40.50
+61.4%
3.7%US$42.00US$39.00US$37.032
Feb ’24US$29.50
US$43.50
+47.5%
3.4%US$45.00US$42.00US$33.772
Jan ’24US$24.39
US$43.50
+78.4%
3.4%US$45.00US$42.00US$36.202
Dec ’23US$30.14
US$43.50
+44.3%
3.4%US$45.00US$42.00US$33.802
Nov ’23US$37.29
US$49.50
+32.7%
3.0%US$51.00US$48.00US$24.222

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.


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