Planet Labs PBC Management
Management criteria checks 4/4
Planet Labs PBC's CEO is Will Marshall, appointed in Jan 2010, has a tenure of 15.67 years. total yearly compensation is $4.75M, comprised of 9.3% salary and 90.7% bonuses, including company stock and options. directly owns 3.79% of the company’s shares, worth $74.22M. The average tenure of the management team and the board of directors is 4.8 years and 4 years respectively.
Key information
Will Marshall
Chief executive officer
US$4.7m
Total compensation
| CEO salary percentage | 9.31% |
| CEO tenure | 15.7yrs |
| CEO ownership | 3.8% |
| Management average tenure | 4.8yrs |
| Board average tenure | 4yrs |
Recent management updates
Recent updates
Planet Labs: Fast Iteration From Agile Aerospace Helps Cash Flow Generation
Aug 25Weekly Picks: 📈 GOOG's Platform Leverage, PL's Satellite Boom, and XOM's Production Potential
Jul 30
Planet Labs: At The Heart Of The Emerging New Space Boom
Planet Labs leads the EO market with the largest satellite constellation, poised to capitalize on the growing demand for Earth Observation and geospatial data from companies and governments.A Look At The Intrinsic Value Of Planet Labs PBC (NYSE:PL)
Jul 25
Planet Labs PBC (NYSE:PL) Stocks Shoot Up 38% But Its P/S Still Looks Reasonable
Jun 14
JSAT Contract And Satellite Expansion Will Secure Global Momentum
Strategic partnerships and focus on high-value solutions are poised to expand revenue streams and enhance net margins.Planet Labs Continues To Pare Losses, But Q4 Miss Suggests Being Patient
Mar 21With A 39% Price Drop For Planet Labs PBC (NYSE:PL) You'll Still Get What You Pay For
Mar 11Planet Labs PBC (NYSE:PL) Looks Just Right With A 31% Price Jump
Jan 25After Stock Price Surge, Planet Labs Investors May Be Getting Ahead Of Themselves
Jan 23Planet Labs PBC's (NYSE:PL) P/S Is Still On The Mark Following 32% Share Price Bounce
Nov 14Planet Labs: Investor Optimism Despite Soft Fundamentals
Nov 14Planet Labs Looking Interesting After Q3 Guidance Revised Downward
Sep 08Planet Labs PBC (NYSE:PL) Stocks Shoot Up 28% But Its P/S Still Looks Reasonable
Sep 01After Leaping 27% Planet Labs PBC (NYSE:PL) Shares Are Not Flying Under The Radar
Jul 18Planet Labs: Business Continues To Do Well Financially And Operationally
Jun 15Planet Labs: Government Spending On Space Could Signal Launch
Apr 26The Price Is Right For Planet Labs PBC (NYSE:PL) Even After Diving 25%
Apr 19Planet Labs: At The Heart Of The Emerging New Space Boom
Feb 20Planet Labs: Market Leader With Strong Growth Tailwinds
Dec 27The Prognosis For Planet Labs
Nov 16Planet Labs Q2 Earnings Review: Sluggish Growth Could Continue This Year
Sep 11Planet Labs: A Strong Balance Sheet And Future Prospects Make It A Buy
Jul 11Planet Labs: Time To Buy Or A Sinking Ship? (Upgrade To Hold)
Jun 12Planet Labs: Massive SBCs And Profitability Still Far Away
May 26CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Apr 30 2025 | n/a | n/a | -US$107m |
| Jan 31 2025 | US$5m | US$442k | -US$123m |
| Oct 31 2024 | n/a | n/a | -US$118m |
| Jul 31 2024 | n/a | n/a | -US$136m |
| Apr 30 2024 | n/a | n/a | -US$135m |
| Jan 31 2024 | US$6m | US$500k | -US$141m |
| Oct 31 2023 | n/a | n/a | -US$148m |
| Jul 31 2023 | n/a | n/a | -US$150m |
| Apr 30 2023 | n/a | n/a | -US$152m |
| Jan 31 2023 | US$610k | US$400k | -US$162m |
| Oct 31 2022 | n/a | n/a | -US$170m |
| Jul 31 2022 | n/a | n/a | -US$171m |
| Apr 30 2022 | n/a | n/a | -US$152m |
| Jan 31 2022 | US$11m | US$275k | -US$137m |
| Oct 31 2021 | n/a | n/a | -US$129m |
| Jul 31 2021 | n/a | n/a | -US$118m |
| Apr 30 2021 | n/a | n/a | -US$133m |
| Jan 31 2021 | US$12m | US$275k | -US$127m |
Compensation vs Market: Will's total compensation ($USD4.75M) is about average for companies of similar size in the US market ($USD5.56M).
Compensation vs Earnings: Will's compensation has been consistent with company performance over the past year.
CEO
Will Marshall (46 yo)
Dr. William Spencer Marshall, also known as Will, Co-Founded Planet Labs PBC (formerly known as Planet Labs Inc.) in 2010 and serves as its Chief Executive Officer since 2011 and served as its Chairman of...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 15.7yrs | US$4.75m | 3.79% $ 74.2m | |
| President & CFO | 5.6yrs | US$3.40m | 0.20% $ 3.9m | |
| Co-Founder | 15.7yrs | US$2.21m | 3.61% $ 70.8m | |
| Vice President of Investor Relations | no data | no data | no data | |
| General Counsel & Corporate Secretary | no data | no data | no data | |
| Chief Communications Officer | no data | no data | no data | |
| Senior Vice President of Marketing | less than a year | no data | no data | |
| Chief People Officer | 2.7yrs | no data | no data | |
| Chief Revenue Officer | no data | no data | no data | |
| Chief Space Officer | no data | no data | no data | |
| Chief Strategist & Chairman of the Board of Planet Federal | no data | no data | no data | |
| Chief Impact Officer | 3.9yrs | no data | no data |
Experienced Management: PL's management team is considered experienced (4.8 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 15.7yrs | US$4.75m | 3.79% $ 74.2m | |
| Co-Founder | 14.7yrs | US$2.21m | 3.61% $ 70.8m | |
| Independent Director | less than a year | no data | no data | |
| Lead Independent Director | 9.7yrs | US$251.37k | 0.094% $ 1.8m | |
| Independent Director | 2.8yrs | US$274.03k | 0.088% $ 1.7m | |
| Independent Director | 4.3yrs | US$349.12k | 0.083% $ 1.6m | |
| Independent Director | 3.8yrs | US$233.03k | 0.078% $ 1.5m | |
| Independent Director | less than a year | no data | 0% $ 0 |
Experienced Board: PL's board of directors are considered experienced (4 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/09/05 16:29 |
| End of Day Share Price | 2025/09/05 00:00 |
| Earnings | 2025/04/30 |
| Annual Earnings | 2025/01/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Planet Labs PBC is covered by 15 analysts. 11 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Joshua Sullivan | Benchmark Company |
| Colin Canfield | Cantor Fitzgerald & Co. |
| Jason Gursky | Citigroup Inc |