MINISO Group Holding Management
Management criteria checks 2/4
MINISO Group Holding's CEO is Guofu Ye, appointed in Feb 2020, has a tenure of 6.58 years. total yearly compensation is CN¥4.31M, comprised of 81.5% salary and 18.5% bonuses, including company stock and options. directly owns 65.95% of the company’s shares, worth THB59.53B. The average tenure of the management team and the board of directors is 6.6 years and 5.9 years respectively.
Key information
Guofu Ye
Chief executive officer
CN¥4.3m
Total compensation
| CEO salary percentage | 81.54% |
| CEO tenure | 6.6yrs |
| CEO ownership | 65.9% |
| Management average tenure | 6.6yrs |
| Board average tenure | 5.9yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 30 2026 | n/a | n/a | CN¥1b |
| Mar 31 2026 | n/a | n/a | CN¥2b |
| Dec 31 2025 | CN¥4m | CN¥4m | CN¥1b |
| Sep 30 2025 | n/a | n/a | CN¥2b |
| Jun 30 2025 | n/a | n/a | CN¥2b |
| Mar 31 2025 | n/a | n/a | CN¥2b |
| Dec 31 2024 | CN¥3m | CN¥3m | CN¥3b |
| Sep 30 2024 | n/a | n/a | CN¥2b |
| Jun 30 2024 | n/a | n/a | CN¥2b |
| Mar 31 2024 | n/a | n/a | CN¥2b |
| Dec 31 2023 | CN¥4m | CN¥1m | CN¥2b |
| Sep 30 2023 | n/a | n/a | CN¥2b |
| Jun 30 2023 | n/a | n/a | CN¥2b |
| Mar 31 2023 | n/a | n/a | CN¥1b |
| Dec 31 2022 | n/a | n/a | CN¥1b |
| Sep 30 2022 | n/a | n/a | CN¥896m |
| Jun 30 2022 | CN¥3m | CN¥3m | CN¥637m |
Compensation vs Market: Guofu's total compensation ($USD642.94K) is above average for companies of similar size in the TH market ($USD71.54K).
Compensation vs Earnings: Guofu's compensation has increased by more than 20% whilst company earnings have fallen more than 20% in the past year.
CEO
Guofu Ye (48 yo)
Mr. Guofu Ye serves as Founder, Chairman of the Board of Directors and Chief Executive Officer of MINISO Group Holding Limited since February 2020. He serves as Director at MINISO Group Holding Limited sin...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | 6.6yrs | CN¥4.31m | 65.95% THB 59.5b | |
| VP, CFO & Joint Company Secretary | 3.7yrs | no data | 0.020% THB 18.3m | |
| Investor Relation Specialist | no data | no data | no data | |
| Joint Company Secretary | no data | no data | no data | |
| Vice President | 6.6yrs | no data | no data |
Experienced Management: MNSO80's management team is seasoned and experienced (6.6 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | 6.7yrs | CN¥4.31m | 65.95% THB 59.5b | |
| Independent Non-Executive Director | 5.9yrs | CN¥636.00k | 0.0035% THB 3.2m | |
| Independent Non-Executive Director | 5.9yrs | CN¥1.07m | 0.0017% THB 1.5m | |
| Independent Non-Executive Director | 4.8yrs | CN¥1.07m | no data |
Experienced Board: MNSO80's board of directors are considered experienced (5.9 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/14 14:41 |
| End of Day Share Price | 2026/09/14 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
MINISO Group Holding Limited is covered by 33 analysts. 20 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Lucy Yu | BofA Global Research |
| Yunqiao Du | CCB International Securities Limited |
| Runbo Yang | China International Capital Corporation Limited |