Aurora Design Public Company Limited

SET:AURA Stock Report

Market Cap: ฿18.0b

Aurora Design Valuation

Is AURA undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of AURA when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: AURA (THB13.5) is trading above our estimate of fair value (THB5.74)

Significantly Below Fair Value: AURA is trading above our estimate of fair value.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for AURA?

Key metric: As AURA is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for AURA. This is calculated by dividing AURA's market cap by their current earnings.
What is AURA's PE Ratio?
PE Ratio16.9x
Earnings฿1.07b
Market Cap฿18.01b

Price to Earnings Ratio vs Peers

How does AURA's PE Ratio compare to its peers?

The above table shows the PE ratio for AURA vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average36.6x
MOSHI Moshi Moshi Retail Corporation
32.7x20.6%฿15.6b
MEB MEB Corporation
20.1x11.1%฿8.8b
SINGER Singer Thailand
80.3xn/a฿7.5b
JUBILE Jubilee Enterprise
13.2xn/a฿2.1b
AURA Aurora Design
16.9x4.3%฿18.0b

Price-To-Earnings vs Peers: AURA is good value based on its Price-To-Earnings Ratio (16.9x) compared to the peer average (36.6x).


Price to Earnings Ratio vs Industry

How does AURA's PE Ratio compare vs other companies in the TH Specialty Retail Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
No more companies available in this PE range
AURA 16.9xIndustry Avg. 20.7xNo. of Companies6PE01632486480+
0 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: AURA is good value based on its Price-To-Earnings Ratio (16.9x) compared to the TH Specialty Retail industry average (20.7x).


Price to Earnings Ratio vs Fair Ratio

What is AURA's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

AURA PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio16.9x
Fair PE Ratio16.6x

Price-To-Earnings vs Fair Ratio: AURA is expensive based on its Price-To-Earnings Ratio (16.9x) compared to the estimated Fair Price-To-Earnings Ratio (16.6x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst AURA forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current฿13.50
฿17.55
+30.0%
5.4%฿18.50฿16.60n/a2
Nov ’25฿14.20
฿17.55
+23.6%
5.4%฿18.50฿16.60n/a2
Oct ’25฿15.80
฿17.55
+11.1%
5.4%฿18.50฿16.60n/a2
Sep ’25฿15.00
฿17.35
+15.7%
4.3%฿18.10฿16.60n/a2
Aug ’25฿14.70
฿17.35
+18.0%
4.3%฿18.10฿16.60n/a2

Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.


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