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Prakit Holdings SET:PRAKIT Stock Report

Last Price


Market Cap







30 Jun, 2022


Company Financials
PRAKIT fundamental analysis
Snowflake Score
Future Growth0/6
Past Performance1/6
Financial Health6/6

PRAKIT Stock Overview

Prakit Holdings Public Company Limited, together with its subsidiaries, engages in media and advertisement, media agency, and securities investment businesses in Thailand and internationally.

Prakit Holdings Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Prakit Holdings
Historical stock prices
Current Share Price฿10.00
52 Week High฿12.50
52 Week Low฿8.60
1 Month Change-1.96%
3 Month Change-13.04%
1 Year Change6.95%
3 Year Change-12.28%
5 Year Change-29.08%
Change since IPO-7.56%

Recent News & Updates

Shareholder Returns


Return vs Industry: PRAKIT exceeded the TH Media industry which returned -2.8% over the past year.

Return vs Market: PRAKIT exceeded the TH Market which returned 1.1% over the past year.

Price Volatility

Is PRAKIT's price volatile compared to industry and market?
PRAKIT volatility
PRAKIT Average Weekly Movement5.9%
Media Industry Average Movement6.3%
Market Average Movement5.1%
10% most volatile stocks in TH Market10.5%
10% least volatile stocks in TH Market2.5%

Stable Share Price: PRAKIT is not significantly more volatile than the rest of TH stocks over the past 3 months, typically moving +/- 6% a week.

Volatility Over Time: PRAKIT's weekly volatility (6%) has been stable over the past year.

About the Company

1978n/aPrakit Apisarnthanarax

Prakit Holdings Public Company Limited, together with its subsidiaries, engages in media and advertisement, media agency, and securities investment businesses in Thailand and internationally. The company is involved in media planning and buying; managing and brokering various advertising media; and producing advertising materials, such as printed materials, TV commercials, radio spots, online films, launch and sales events, and others for mainstream and online media. It also provides direct advertising and public relations services, as well as invests in securities.

Prakit Holdings Fundamentals Summary

How do Prakit Holdings's earnings and revenue compare to its market cap?
PRAKIT fundamental statistics
Market Cap฿616.59m
Earnings (TTM)฿15.40m
Revenue (TTM)฿334.84m


P/E Ratio


P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
PRAKIT income statement (TTM)
Cost of Revenue฿142.30m
Gross Profit฿192.54m
Other Expenses฿177.14m

Last Reported Earnings

Mar 31, 2022

Next Earnings Date


Earnings per share (EPS)0.25
Gross Margin57.50%
Net Profit Margin4.60%
Debt/Equity Ratio0.0%

How did PRAKIT perform over the long term?

See historical performance and comparison



Current Dividend Yield


Payout Ratio
We’ve recently updated our valuation analysis.


Is PRAKIT undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 0/6

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • PEG Ratio

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PRAKIT?

Other financial metrics that can be useful for relative valuation.

PRAKIT key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue0.5x
Enterprise Value/EBITDA4.3x
PEG Ration/a

Price to Earnings Ratio vs Peers

How does PRAKIT's PE Ratio compare to its peers?

PRAKIT PE Ratio vs Peers
The above table shows the PE ratio for PRAKIT vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPEEstimated GrowthMarket Cap
Peer Average34.1x
GPI Grand Prix International
MVP M Vision
FE Far East Fame Line DDB
PRAKIT Prakit Holdings

Price-To-Earnings vs Peers: PRAKIT is expensive based on its Price-To-Earnings Ratio (39.2x) compared to the peer average (34.1x).

Price to Earnings Ratio vs Industry

How does PRAKIT's PE Ratio compare vs other companies in the Asian Media Industry?

Price-To-Earnings vs Industry: PRAKIT is expensive based on its Price-To-Earnings Ratio (39.2x) compared to the TH Media industry average (35.7x)

Price to Earnings Ratio vs Fair Ratio

What is PRAKIT's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PRAKIT PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio39.2x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate PRAKIT's Price-To-Earnings Fair Ratio for valuation analysis.

Share Price vs Fair Value

What is the Fair Price of PRAKIT when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PRAKIT (THB10) is trading above our estimate of fair value (THB6.96)

Significantly Below Fair Value: PRAKIT is trading above our estimate of fair value.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate PRAKIT's PEG Ratio to determine if it is good value.

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Future Growth

How is Prakit Holdings forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

Future Growth Score


Future Growth Score 0/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted Media industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Prakit Holdings has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

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  • Examine Prakit Holdings's financial health to determine how well-positioned it is against times of financial stress by looking at its level of debt over time and how much cash it has left.

Past Performance

How has Prakit Holdings performed over the past 5 years?

Past Performance Score


Past Performance Score 1/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: PRAKIT has high quality earnings.

Growing Profit Margin: PRAKIT's current net profit margins (4.6%) are lower than last year (7.1%).

Past Earnings Growth Analysis

Earnings Trend: PRAKIT's earnings have declined by 21.8% per year over the past 5 years.

Accelerating Growth: PRAKIT's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.

Earnings vs Industry: PRAKIT had negative earnings growth (-32.1%) over the past year, making it difficult to compare to the Media industry average (13.4%).

Return on Equity

High ROE: PRAKIT's Return on Equity (1.7%) is considered low.

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Financial Health

How is Prakit Holdings's financial position?

Financial Health Score


Financial Health Score 6/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Debt Coverage

  • Interest Coverage

Financial Position Analysis

Short Term Liabilities: PRAKIT's short term assets (THB587.6M) exceed its short term liabilities (THB331.2M).

Long Term Liabilities: PRAKIT's short term assets (THB587.6M) exceed its long term liabilities (THB58.0M).

Debt to Equity History and Analysis

Debt Level: PRAKIT is debt free.

Reducing Debt: PRAKIT has not had any debt for past 5 years.

Debt Coverage: PRAKIT has no debt, therefore it does not need to be covered by operating cash flow.

Interest Coverage: PRAKIT has no debt, therefore coverage of interest payments is not a concern.

Balance Sheet

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What is Prakit Holdings's current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 3/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Future Dividend Coverage


Current Dividend Yield

Dividend Yield vs Market

Notable Dividend: PRAKIT's dividend (6%) is higher than the bottom 25% of dividend payers in the TH market (1.76%).

High Dividend: PRAKIT's dividend (6%) is in the top 25% of dividend payers in the TH market (5.37%)

Stability and Growth of Payments

Stable Dividend: PRAKIT's dividend payments have been volatile in the past 10 years.

Growing Dividend: PRAKIT's dividend payments have increased over the past 10 years.

Earnings Payout to Shareholders

Earnings Coverage: With its high payout ratio (235.5%), PRAKIT's dividend payments are not well covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: PRAKIT is paying a dividend but the company has no free cash flows.

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How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Prakit Apisarnthanarax (82 yo)



Mr. Prakit Apisarnthanarax serves as the Chairman of the Board at Prakit Holdings Public Company Limited since December 28, 1992 and has been its Executive President since 1986. Mr. Apisarnthanarax served...

Leadership Team

Experienced Management: PRAKIT's management team is seasoned and experienced (23.4 years average tenure).

Board Members

Experienced Board: PRAKIT's board of directors are seasoned and experienced ( 29.5 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

Prakit Holdings Public Company Limited's employee growth, exchange listings and data sources

Key Information

  • Name: Prakit Holdings Public Company Limited
  • Ticker: PRAKIT
  • Exchange: SET
  • Founded: 1978
  • Industry: Advertising
  • Sector: Media
  • Implied Market Cap: ฿616.593m
  • Shares outstanding: 60.45m
  • Website:


  • Prakit Holdings Public Company Limited
  • 88 Soi Sukhumvit 62
  • 3rd intersection
  • Bangkok
  • 10260
  • Thailand


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/06/30 00:00
End of Day Share Price2022/06/30 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.