Kid Management
Management criteria checks 2/4
Kid's CEO is Marianne Fulford, appointed in May 2025, has a tenure of less than a year. directly owns 0.035% of the company’s shares, worth NOK1.89M. The average tenure of the management team and the board of directors is 2.5 years and 5.7 years respectively.
Key information
Marianne Fulford
Chief executive officer
n/a
Total compensation
| CEO salary percentage | n/a |
| CEO tenure | less than a year |
| CEO ownership | 0.04% |
| Management average tenure | 2.5yrs |
| Board average tenure | 5.7yrs |
Recent management updates
Recent updates
Kid's (OB:KID) Dividend Is Being Reduced To NOK2.50
Nov 10
Here's What To Make Of Kid's (OB:KID) Decelerating Rates Of Return
Oct 14Results: Kid ASA Delivered A Surprise Loss And Now Analysts Have New Forecasts
Aug 24Kid ASA (OB:KID) Just Released Its First-Quarter Results And Analysts Are Updating Their Estimates
May 18Statutory Profit Doesn't Reflect How Good Kid's (OB:KID) Earnings Are
Apr 16Kid ASA's (OB:KID) Shares May Have Run Too Fast Too Soon
Apr 11
Introducing New Categories And Early Stocking Will Boost Sales During Holiday Season
Strategic product expansion and early goods procurement aim to boost customer traffic and support Q4 sales, potentially increasing revenue growth.Kid (OB:KID) Is Due To Pay A Dividend Of NOK3.00
Nov 16Is Kid ASA (OB:KID) Potentially Undervalued?
Nov 03Kid's (OB:KID) Earnings May Just Be The Starting Point
Aug 29Kid (OB:KID) Is Increasing Its Dividend To NOK3.50
May 21Kid's (OB:KID) Upcoming Dividend Will Be Larger Than Last Year's
Apr 26Kid (OB:KID) Has Announced That It Will Be Increasing Its Dividend To NOK3.50
Apr 10Kid (OB:KID) Is Increasing Its Dividend To NOK3.50
Mar 05The Strong Earnings Posted By Kid (OB:KID) Are A Good Indication Of The Strength Of The Business
Feb 22Kid (OB:KID) Is Increasing Its Dividend To NOK3.50
Feb 19Slowing Rates Of Return At Kid (OB:KID) Leave Little Room For Excitement
Oct 12Kid's (OB:KID) Shareholders Will Receive A Smaller Dividend Than Last Year
Apr 05Kid (OB:KID) Is Paying Out Less In Dividends Than Last Year
Feb 19The Return Trends At Kid (OB:KID) Look Promising
Jan 15CEO
Marianne Fulford (49 yo)
Ms. Marianne Fulford is Chief Executive Officer of Kid ASA from May 1, 2025. Ms. Fulford served as Head of Sourcing at Kid ASA since April 2016. Ms. Fulford served as Category Manager at Kid since 2008.Fu...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chief Financial Officer | 2.5yrs | NOK 3.38m | 0.0076% NOK 418.0k | |
| Managing Director of Hemtex | 6yrs | NOK 5.79m | 0.012% NOK 667.3k | |
| Chief Executive Officer | less than a year | no data | 0.035% NOK 1.9m | |
| Head of Sustainability | no data | no data | no data | |
| Sourcing Director & Primary Insider | no data | no data | 0.0036% NOK 199.4k |
Experienced Management: KID's management team is considered experienced (2.5 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Independent Director | 5.7yrs | NOK 410.00k | 0.0074% NOK 405.4k | |
| Independent Chairman of Board | 3.7yrs | NOK 506.00k | 0.017% NOK 943.5k | |
| Independent Director | 5.7yrs | NOK 410.00k | 0.0031% NOK 170.9k | |
| Independent Director | 10.4yrs | NOK 506.00k | 0.080% NOK 4.4m | |
| Independent Director | 1.7yrs | no data | no data |
Experienced Board: KID's board of directors are considered experienced (5.7 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/01/05 21:18 |
| End of Day Share Price | 2026/01/05 00:00 |
| Earnings | 2025/09/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Kid ASA is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| Ole Westgaard | DNB Carnegie |
| Tarjei Hatlen | DNB Carnegie |