Coupang Management
Management criteria checks 4/4
Coupang's CEO is Bom Suk Kim, appointed in May 2010, has a tenure of 15.08 years. total yearly compensation is $2.07M, comprised of 53.1% salary and 46.9% bonuses, including company stock and options. directly owns 8.69% of the company’s shares, worth MX$85.86B. The average tenure of the management team and the board of directors is 3.5 years and 4.5 years respectively.
Key information
Bom Suk Kim
Chief executive officer
US$2.1m
Total compensation
| CEO salary percentage | 53.10% |
| CEO tenure | 15.1yrs |
| CEO ownership | 8.7% |
| Management average tenure | 3.5yrs |
| Board average tenure | 4.5yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2025 | n/a | n/a | US$256m |
| Dec 31 2024 | US$2m | US$1m | US$154m |
| Sep 30 2024 | n/a | n/a | US$1b |
| Jun 30 2024 | n/a | n/a | US$1b |
| Mar 31 2024 | n/a | n/a | US$1b |
| Dec 31 2023 | US$2m | US$1m | US$1b |
| Sep 30 2023 | n/a | n/a | US$429m |
| Jun 30 2023 | n/a | n/a | US$429m |
| Mar 31 2023 | n/a | n/a | US$208m |
| Dec 31 2022 | US$2m | US$1m | -US$92m |
| Sep 30 2022 | n/a | n/a | -US$599m |
| Jun 30 2022 | n/a | n/a | -US$1b |
| Mar 31 2022 | n/a | n/a | -US$1b |
| Dec 31 2021 | US$2m | US$891k | -US$2b |
| Sep 30 2021 | n/a | n/a | -US$1b |
| Jun 30 2021 | n/a | n/a | -US$1b |
| Mar 31 2021 | n/a | n/a | -US$711m |
| Dec 31 2020 | US$14m | US$887k | -US$556m |
Compensation vs Market: Bom Suk's total compensation ($USD2.07M) is below average for companies of similar size in the MX market ($USD5.53M).
Compensation vs Earnings: Bom Suk's compensation has been consistent with company performance over the past year.
CEO
Bom Suk Kim (46 yo)
Mr. Bom Suk Kim founded Coupang Corp. in 2010 and serves as its Chief Executive Officer and Chairman of the Board since May 2010. He serves as Director at Coupang Corp. since May 2010. Mr. Kim founded Coup...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | 15.1yrs | US$2.07m | 8.69% MX$ 85.9b | |
| Chief Financial Officer | 4.5yrs | US$10.29m | 0.098% MX$ 972.2m | |
| General Counsel & Chief Administrative Officer | 5.4yrs | US$5.26m | 0.0087% MX$ 86.2m | |
| Vice President of Search & Recommendations | 3.2yrs | US$1.13m | 0.0014% MX$ 13.8m | |
| Chief Accounting Officer | 2.8yrs | no data | 0.0025% MX$ 24.3m | |
| Vice President of Investor Relations | 2.8yrs | no data | no data | |
| Head of Public Affairs | 3.8yrs | no data | no data | |
| Country Head for Taiwan | less than a year | no data | no data |
Experienced Management: CPNG *'s management team is considered experienced (3.5 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | 15.1yrs | US$2.07m | 8.69% MX$ 85.9b | |
| Independent Director | 2.3yrs | US$312.48k | 0.0014% MX$ 13.3m | |
| Independent Director | 3.2yrs | US$324.98k | 0.0027% MX$ 27.0m | |
| Independent Director | 5.7yrs | US$324.98k | 0.024% MX$ 241.6m | |
| Independent Director | 1yr | US$304.05k | no data | |
| Lead Independent Director | 14.5yrs | US$352.50k | 0.0028% MX$ 28.0m | |
| Independent Director | 14.9yrs | US$332.50k | 0.016% MX$ 158.8m | |
| Independent Director | 3.3yrs | US$309.99k | 0.0040% MX$ 39.0m |
Experienced Board: CPNG *'s board of directors are considered experienced (4.5 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/06/01 14:12 |
| End of Day Share Price | 2025/05/19 00:00 |
| Earnings | 2025/03/31 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Coupang, Inc. is covered by 24 analysts. 16 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Ishan Majumdar | Baptista Research |
| Jiong Shao | Barclays |
| A-Hyung Cho | BofA Global Research |