Trade Desk Management
Management criteria checks 0/4
Trade Desk's CEO is Jeff Green, appointed in Nov 2009, has a tenure of 16.83 years. total yearly compensation is $27.43M, comprised of 4.9% salary and 95.1% bonuses, including company stock and options. directly owns 10.38% of the company’s shares, worth MX$11.99B. The average tenure of the management team and the board of directors is 0.8 years and 1.1 years respectively.
Key information
Jeff Green
Chief executive officer
US$27.4m
Total compensation
| CEO salary percentage | 4.92% |
| CEO tenure | 16.8yrs |
| CEO ownership | 10.4% |
| Management average tenure | less than a year |
| Board average tenure | 1.1yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 30 2026 | n/a | n/a | US$407m |
| Mar 31 2026 | n/a | n/a | US$433m |
| Dec 31 2025 | US$27m | US$1m | US$443m |
| Sep 30 2025 | n/a | n/a | US$439m |
| Jun 30 2025 | n/a | n/a | US$417m |
| Mar 31 2025 | n/a | n/a | US$412m |
| Dec 31 2024 | US$7m | US$1m | US$393m |
| Sep 30 2024 | n/a | n/a | US$308m |
| Jun 30 2024 | n/a | n/a | US$253m |
| Mar 31 2024 | n/a | n/a | US$201m |
| Dec 31 2023 | US$32m | US$1m | US$179m |
| Sep 30 2023 | n/a | n/a | US$153m |
| Jun 30 2023 | n/a | n/a | US$129m |
| Mar 31 2023 | n/a | n/a | US$77m |
| Dec 31 2022 | US$5m | US$990k | US$53m |
| Sep 30 2022 | n/a | n/a | -US$10m |
| Jun 30 2022 | n/a | n/a | US$34m |
| Mar 31 2022 | n/a | n/a | US$101m |
| Dec 31 2021 | US$835m | US$965k | US$138m |
| Sep 30 2021 | n/a | n/a | US$282m |
| Jun 30 2021 | n/a | n/a | US$263m |
| Mar 31 2021 | n/a | n/a | US$241m |
| Dec 31 2020 | US$16m | US$900k | US$242m |
| Sep 30 2020 | n/a | n/a | US$141m |
| Jun 30 2020 | n/a | n/a | US$120m |
| Mar 31 2020 | n/a | n/a | US$122m |
| Dec 31 2019 | US$12m | US$850k | US$108m |
Compensation vs Market: Jeff's total compensation ($USD27.43M) is above average for companies of similar size in the MX market ($USD2.03M).
Compensation vs Earnings: Jeff's compensation has increased by more than 20% whilst company earnings have fallen more than 20% in the past year.
CEO
Jeff Green (49 yo)
Mr. Jeffrey Terry Green, also known as Jeff, is the Co-Founder of The Trade Desk, Inc. and has been its Chief Executive Officer and is its President since November 2009. He serves as the Chairman of the Bo...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 16.8yrs | US$27.43m | 10.38% MX$ 12.0b | |
| Chief Operating Officer | 1.5yrs | US$9.65m | 0.050% MX$ 57.6m | |
| Chief Legal Officer & Secretary | 5.9yrs | US$9.37m | 0.071% MX$ 82.2m | |
| Chief Financial Officer | less than a year | no data | 0.052% MX$ 60.5m | |
| Chief Accounting Officer & Executive VP | no data | no data | 0.052% MX$ 59.7m | |
| Vice President of Investor Relations | no data | no data | no data | |
| Executive VP & Chief Marketing Officer | less than a year | no data | no data | |
| Managing Director of Middle East & Africa | 3.5yrs | no data | no data | |
| Executive Vice President of Business Development for North America | 1.4yrs | no data | no data | |
| Senior Vice President of Global Brand Marketing | less than a year | no data | no data | |
| EVP & Chief Commercial Officer | less than a year | no data | no data | |
| Senior VP & Chief Business Development Officer | less than a year | no data | no data |
Experienced Management: TTD *'s management team is not considered experienced ( 0.8 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 16.8yrs | US$27.43m | 10.38% MX$ 12.0b | |
| Independent Director | 4.7yrs | US$503.69k | 0.0028% MX$ 3.2m | |
| Independent Director | 1.1yrs | US$381.84k | 0.0014% MX$ 1.7m | |
| Director | less than a year | no data | 0.0053% MX$ 6.1m | |
| Director | less than a year | no data | no data | |
| Independent Director | less than a year | no data | no data | |
| Director | 2.7yrs | US$9.36m | 0.0028% MX$ 3.2m |
Experienced Board: TTD *'s board of directors are not considered experienced ( 1.1 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/14 00:24 |
| End of Day Share Price | 2026/09/14 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
The Trade Desk, Inc. is covered by 53 analysts. 36 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Rocco Strauss | Arete Research Services LLP |
| Richard Kramer | Arete Research Services LLP |
| Vikram Kesavabhotla | Baird |