Bilibili Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

BMV:BILI N Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
14 Feb 25	BuyMex$1,770,122	Mitsubishi UFJ Asset Management Co., Ltd.	Company	3,962	Mex$446.77
14 Feb 25	BuyMex$1,011,474,773	Morgan Stanley, Investment Banking and Brokerage Investments	Company	2,263,947	Mex$446.77
14 Feb 25	SellMex$447	Morgan Stanley Investment Management Inc.	Company	1	Mex$446.77
14 Feb 25	SellMex$4,580,783	Eaton Vance Management	Company	10,253	Mex$446.77
14 Feb 25	SellMex$397,183	Morgan Stanley, Investment Banking and Brokerage Investments	Company	889	Mex$446.77
14 Feb 25	SellMex$197,028	Morgan Stanley AIP GP LP	Company	441	Mex$446.77
13 Jan 25	SellMex$61,352,146	Morgan Stanley, Investment Banking and Brokerage Investments	Company	184,922	Mex$331.77
03 Dec 24	SellMex$203,160,555	Rui Chen	Individual	525,525	Mex$386.59

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of BILI N?
Owner Type	Number of Shares	Ownership Percentage
Public Companies	43,749,518	10.6%
Individual Insiders	83,079,489	20.1%
General Public	102,717,438	24.8%
Institutions	184,126,570	44.5%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 63.12% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
11.6%	Rui Chen	48,032,802	Mex$24.0b	-2.57%	no data
10.6%	Tencent Holdings Limited	43,749,518	Mex$21.9b	0%	1.07%
6.63%	Yi Xu	27,412,208	Mex$13.7b	0%	no data
4.24%	Norges Bank Investment Management	17,550,892	Mex$8.8b	178%	0.03%
4.03%	BlackRock, Inc.	16,667,765	Mex$8.3b	-5.56%	0.01%
3.44%	Krane Funds Advisors, LLC	14,243,171	Mex$7.1b	3.07%	3.41%
2.99%	UBS Asset Management AG	12,360,624	Mex$6.2b	30.6%	0.02%
2.94%	The Vanguard Group, Inc.	12,182,040	Mex$6.1b	0.38%	no data
2.58%	China Asset Management Co. Ltd.	10,663,937	Mex$5.3b	0.04%	0.23%
1.74%	Ni Li	7,200,000	Mex$3.6b	0%	no data
1.3%	JPMorgan Chase & Co.	5,394,780	Mex$2.7b	30.3%	0.02%
1.29%	BNP Paribas Financial Markets SNC	5,327,042	Mex$2.7b	1.18%	0.1%
1.29%	CSOP Asset Management Limited	5,321,197	Mex$2.7b	15.3%	1.5%
0.99%	First State Cinda Fund Management Company Limited	4,108,329	Mex$2.1b	0%	1.67%
0.96%	China Merchants Fund Management Company Ltd.	3,973,726	Mex$2.0b	0%	0.41%
0.93%	Susquehanna International Group, LLP	3,830,097	Mex$1.9b	62.6%	0.14%
0.9%	HuaAn Fund Management Company Ltd.	3,739,120	Mex$1.9b	0%	0.31%
0.88%	Invesco Capital Management LLC	3,635,481	Mex$1.8b	22.3%	0.03%
0.69%	Fullgoal Fund Management Co. Ltd.	2,868,751	Mex$1.4b	0%	0.17%
0.67%	Bank of Communications Schroder Fund Management Co., Ltd.	2,754,653	Mex$1.4b	0%	0.44%
0.58%	E Fund Management Co., Ltd.	2,383,638	Mex$1.2b	0%	0.05%
0.52%	T. Rowe Price Group, Inc.	2,158,220	Mex$1.1b	57.9%	no data
0.5%	Harvest Fund Management Co. Ltd.	2,053,882	Mex$1.0b	0%	0.08%
0.47%	Arrowstreet Capital, Limited Partnership	1,929,897	Mex$964.4m	16.9%	0.03%
0.38%	Jane Street Group, LLC	1,566,081	Mex$782.6m	-17.5%	0.08%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/11/26 06:09
End of Day Share Price	2025/11/24 00:00
Earnings	2025/09/30
Annual Earnings	2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Bilibili Inc. is covered by 59 analysts. 40 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Tianli Wen	Aletheia Analyst Network Limited
Jiong Shao	Barclays
Yanfang Jiang	Benchmark Company