Announcement • Mar 27
adidas AG, Annual General Meeting, May 07, 2026 adidas AG, Annual General Meeting, May 07, 2026, at 10:00 W. Europe Standard Time. Valuation Update With 7 Day Price Move • Mar 20
Investor sentiment deteriorates as stock falls 23% After last week's 23% share price decline to Mex$2,742, the stock trades at a forward P/E ratio of 14x. Average forward P/E is 8x in the Luxury industry in South America. Simply Wall St's valuation model estimates the intrinsic value at Mex$5,007 per share. Announcement • Mar 05
adidas AG announces Annual dividend, payable on May 12, 2026 adidas AG announced Annual dividend of EUR 2.8000 per share payable on May 12, 2026, ex-date on May 08, 2026 and record date on May 11, 2026. Announcement • Jan 30
adidas AG (XTRA:ADS) announces an Equity Buyback for €1,000 million worth of its shares. adidas AG (XTRA:ADS) announces a share repurchase program. Under the program, the company will repurchase up to €1,000 million worth of its shares. The repurchased shares will be cancelled. The share buyback will be financed through the company’s anticipated strong cash flow generation in 2026. the company intends to cancel the repurchased shares. The program is valid till 2026. Reported Earnings • Oct 30
Third quarter 2025 earnings released: EPS: €2.56 (vs €2.44 in 3Q 2024) Third quarter 2025 results: EPS: €2.56 (up from €2.44 in 3Q 2024). Revenue: €6.63b (up 3.0% from 3Q 2024). Net income: €458.0m (up 5.0% from 3Q 2024). Profit margin: 6.9% (up from 6.8% in 3Q 2024). The increase in margin was driven by higher revenue. Revenue is forecast to grow 7.6% p.a. on average during the next 3 years, compared to a 8.4% growth forecast for the Luxury industry in South America. Over the last 3 years on average, earnings per share has increased by 72% per year but the company’s share price has only increased by 24% per year, which means it is significantly lagging earnings growth. Announcement • Oct 17
Perfect Game and Adidas Launch Adizero Impact Shades Cleats Perfect Game has teamed up with global sportswear leader Adidas to launch the PG x Adidas Adizero Impact Shades Cleats, a brand-new, limited-edition design created exclusively for Perfect Game athletes. The launch is the first of many collaborations and activations to come from the partnership between two of the biggest brands in the sport. The PG-exclusive colorway, available in both metal and TPU versions, officially dropped this past weekend at Perfect Game.org and at the 27th Annual WWBA World Championship in Jupiter, Fla., where the cleats sold out within hours on-site. Inspired by one of baseball's most visible accessories - sunglasses - the Adizero Impact Shades Cleat reflects the confidence, flair and individuality of today's top amateur players. A paint-splatter-inspired graphic covers the upper, creating a sense of depth and motion that captures the energy of the game. A sunglass lace jewelry shines on the u-throat, while PG branding on the heel tab and sock liner celebrates the debut of the new Adidas x Perfect Game partnership. In addition to the WWBA launch, the PG x Adidas AdizERO Impact Shades Cleats are now available at Perfect Game Storefronts in Destin, Florida, and Gulf Shores, Alabama, giving athletes and fans more opportunities to experience the new collaboration firsthand. Perfect Game and Adidas will also host cleat testing activations at select Perfect Game events throughout the fall, allowing players to test performance features and experience the innovation behind the design. The partnership underscores Perfect Game's commitment to providing its athletes with access to elite-level equipment and experiences, while continuing to grow the sport's culture through meaningful collaborations with world-class brands. Announcement • Sep 12
Hibbett and Adidas Unveil "State Fair" Superstar Inspired by Texas Tradition Hibbett and adidas are team up to unveil the "State Fair" Superstar with a limited-edition design inspired by the flavors, vibe and spirit of the State Fair of Texas. With only 1,320 pairs produced, the "State Fair" Super Star is a collab born from the creativity of adidas and the Hibbett employees, who wanted to design something playful and uniquely Texas. The "State Fair" Superstar was designed to invoke feelings and images of the State Fair with unique details like embossing, a Dallas star, Dubrae belt buckle, corndog hit on the inside right shoe, a ferris wheel on the inside right shoe and (of course) a Texas state silhouette on the bottom sole of both shoes. The public will get a first in-person look at the gender-inclusive adult and kid sneakers, during a special community event taking place on September 20, 2025, celebrating the launch. The "State Fair" superstar celebration will take place at theHibbett store located at1441 Robert B. Cullum Blvd., Dallas 75210 from 2pm to 8pm and festivities will include giveaways, Texas-themed cowboy hats, diy bolo ties, county badges, Superstar sneaker mechanical bull-style rides, hoops, ring toss, music, promotions and more, along with "State Fair" Superstar try-ons and availability for purchase. Reported Earnings • Aug 01
Second quarter 2025 earnings released: EPS: €2.04 (vs €1.09 in 2Q 2024) Second quarter 2025 results: EPS: €2.04 (up from €1.09 in 2Q 2024). Revenue: €5.95b (up 2.2% from 2Q 2024). Net income: €363.0m (up 85% from 2Q 2024). Profit margin: 6.1% (up from 3.4% in 2Q 2024). Revenue is forecast to grow 7.7% p.a. on average during the next 3 years, compared to a 9.0% growth forecast for the Luxury industry in South America. Announcement • Apr 12
New Era Cap, LLC Partners with Adidas to Provide On-Field Caps for NCAA Baseball Teams New Era Cap LLC and adidas have launched a new partnership to provide official on-field caps for three of the nation's top college baseball teams, the Texas A&M Aggies, Arizona State Sun Devils and the University of Miami Hurricanes. Beginning on April 11, athletes for the three NCAA teams will take to the diamond wearing New Era's iconic 59FIFTY fitted caps, with each design featuring the teams' logo on the front of the crown as well as the New Era flag on the side. New Era has designed both home and away caps for each of the three teams, and at select moments in the season, New Era will drop fresh, unexpected cap designs that will bring added fan attention to the three squads. The collaboration launches on-field for athletes in April, with the option to wear either New Era's 59FIFTY or the Low-Profile 59FIFTY. Starting April 11, 2025, the 59FIFTY caps will be made available to fans, and later this month, a full fan collection will be available featuring 9FIFTY Snapback, 9SEVENTY Trucker and 9FORTY A-Frame caps. All fan cap styles available to fans will feature both brands' iconic marks — New Era's flag on the side, adidas' three stripes on the back. Announcement • Apr 03
adidas AG announces Annual dividend, payable on May 20, 2025 adidas AG announced Annual dividend of EUR 2.0000 per share payable on May 20, 2025, ex-date on May 16, 2025 and record date on May 19, 2025. Announcement • Apr 02
adidas AG, Annual General Meeting, May 15, 2025 adidas AG, Annual General Meeting, May 15, 2025, at 10:00 W. Europe Standard Time. Announcement • Jan 29
adidas AG to Report Fiscal Year 2024 Final Results on Apr 01, 2025 adidas AG announced that they will report fiscal year 2024 final results at 9:00 AM, Central European Standard Time on Apr 01, 2025 Reported Earnings • Oct 30
Third quarter 2024 earnings released: EPS: €2.44 (vs €1.39 in 3Q 2023) Third quarter 2024 results: EPS: €2.44 (up from €1.39 in 3Q 2023). Revenue: €6.44b (up 7.3% from 3Q 2023). Net income: €436.0m (up 75% from 3Q 2023). Profit margin: 6.8% (up from 4.2% in 3Q 2023). The increase in margin was driven by higher revenue. Revenue is forecast to grow 8.5% p.a. on average during the next 3 years, compared to a 12% growth forecast for the Luxury industry in South America. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 76 percentage points per year, which is a significant difference in performance. Declared Dividend • May 07
Dividend of €0.70 announced Shareholders will receive a dividend of €0.70. Ex-date: 17th May 2024 Payment date: 22nd May 2024 Dividend yield will be 0.02%, which is lower than the industry average of 3.1%. Payout Ratios Payout ratio: 147%. Cash payout ratio: 6%. Announcement • Apr 18
Adidas AG Provides Earnings Guidance for the Year 2024 adidas AG provided earnings guidance for the year 2024. For the period, the company's operating profit is now expected to reach a level of around €700 million (previously: to reach a level of around €500 million). Announcement • Dec 16
Adidas Announces Management Changes Adidas has named a new executive board member to lead its global HR operations. Michelle Robertson's new appointment is effective January 1, 2024, but she has been leading as the interim global HR head since this summer. Robertson has been with Adidas on and off for more than a decade, most recently as the senior vice president of workplaces and HR. She also has worked in similar roles at Reebok during. Robertson's appointment comes as the company is on the search for a new head of its North America operations, which are headquartered in North Portland. Rupert Campbell, the former director in that role, announced in October he was stepping down two years after he was promoted to the job. When Campbell announced his departure, industry observers said his tenure was filled with challenges and uphill battles. Campbell took over the position at the end of 2021 when former North America President Zion Armstrong announced he would leave to return to his home in New Zealand. U.K. native Campbell most recently led Adidas' Russian-region business, and joined Adidas in 2012 as a retail director. Announcement • Nov 17
adidas AG, Annual General Meeting, May 16, 2024 adidas AG, Annual General Meeting, May 16, 2024. Announcement • Jul 12
adidas Announces Resignation of Amanda Rajkumar, Global HR Representative and Executive Board Member adidas announced that after less than three years in the role, Adidas' global HR representative and only female executive board member Amanda Rajkumar has stepped down. Amanda Rajkumar joined Adidas in January 2021 after her predecessor, Karen Parkin, resigned after 23 years at the post. Announcement • May 10
Adidas to Face Pressure from Union Investment Over Kanye West Findings On May 9, 2023, adidas AG announced that it is facing demands from Union Investment to disclose findings of a probe into its handling of misconduct allegations against Kanye West as shareholder ire over its ill-fated tie-up with its former business partner continues to mount. Union Investment and 20 investors in the Company, would call on the Company to reveal the results of its internal investigation at its annual meeting. Union Investment added that it would urge the Company to disclose the results of the investigation ‘here and now’, stressing that shareholders were entitled to know. Union Investment stated that it would also demand the Company ‘transparently clean up the scandal’. Union Investment stated that, alongside investor Deka, has already said it would not support confidence votes over the performance of the executive board and the supervisory board. Union Investment added that shareholder proxy service Glass Lewis recommended investors not to support the supervisory board. Announcement • Nov 25
adidas AG, Annual General Meeting, May 11, 2023 adidas AG, Annual General Meeting, May 11, 2023. Announcement • Nov 23
adidas AG to Report Q1, 2023 Results on May 05, 2023 adidas AG announced that they will report Q1, 2023 results on May 05, 2023 Announcement • Nov 19
adidas AG to Report Fiscal Year 2022 Results on Mar 08, 2023 adidas AG announced that they will report fiscal year 2022 results on Mar 08, 2023 Valuation Update With 7 Day Price Move • Nov 16
Investor sentiment improved over the past week After last week's 39% share price gain to Mex$2,621, the stock trades at a forward P/E ratio of 25x. Average forward P/E is 15x in the Luxury industry in South America. Total loss to shareholders of 54% over the past three years. Simply Wall St's valuation model estimates the intrinsic value at Mex$3,334 per share. Valuation Update With 7 Day Price Move • Oct 25
Investor sentiment deteriorated over the past week After last week's 16% share price decline to Mex$1,949, the stock trades at a forward P/E ratio of 20x. Average forward P/E is 19x in the Luxury industry in South America. Total loss to shareholders of 66% over the past three years. Simply Wall St's valuation model estimates the intrinsic value at Mex$3,409 per share. Valuation Update With 7 Day Price Move • Sep 29
Investor sentiment deteriorated over the past week After last week's 16% share price decline to Mex$2,468, the stock trades at a forward P/E ratio of 16x. Average forward P/E is 19x in the Luxury industry in South America. Total loss to shareholders of 57% over the past three years. Simply Wall St's valuation model estimates the intrinsic value at Mex$2,667 per share. Valuation Update With 7 Day Price Move • Sep 02
Investor sentiment deteriorated over the past week After last week's 18% share price decline to Mex$2,921, the stock trades at a forward P/E ratio of 18x. Average forward P/E is 19x in the Luxury industry in South America. Total loss to shareholders of 48% over the past three years. Simply Wall St's valuation model estimates the intrinsic value at Mex$4,873 per share. Reported Earnings • May 06
First quarter 2022 earnings released: EPS: €1.60 (vs €2.59 in 1Q 2021) First quarter 2022 results: EPS: €1.60 (down from €2.59 in 1Q 2021). Revenue: €5.30b (flat on 1Q 2021). Net income: €302.0m (down 40% from 1Q 2021). Profit margin: 5.7% (down from 9.6% in 1Q 2021). Over the next year, revenue is forecast to grow 15%, compared to a 27% growth forecast for the industry in Mexico. Over the last 3 years on average, earnings per share has fallen by 14% per year but the company’s share price has only fallen by 5% per year, which means it has not declined as severely as earnings. Upcoming Dividend • May 06
Upcoming dividend of €3.30 per share Eligible shareholders must have bought the stock before 13 May 2022. Payment date: 17 May 2022. Payout ratio is a comfortable 51% and this is well supported by cash flows. Trailing yield: 1.8%. Lower than top quartile of Mexican dividend payers (5.9%). Lower than average of industry peers (2.7%). Valuation Update With 7 Day Price Move • Apr 27
Investor sentiment deteriorated over the past week After last week's 17% share price decline to Mex$4,010, the stock trades at a forward P/E ratio of 19x. Average forward P/E is 17x in the Luxury industry in South America. Total loss to shareholders of 14% over the past three years. Simply Wall St's valuation model estimates the intrinsic value at Mex$4,171 per share. Reported Earnings • Nov 12
Third quarter 2021 earnings released: EPS €2.35 (vs €2.81 in 3Q 2020) The company reported a poor third quarter result with weaker earnings, revenues and profit margins. Third quarter 2021 results: Revenue: €5.75b (down 3.6% from 3Q 2020). Net income: €456.0m (down 17% from 3Q 2020). Profit margin: 7.9% (down from 9.2% in 3Q 2020). The decrease in margin was driven by lower revenue. Over the last 3 years on average, earnings per share has fallen by 21% per year but the company’s share price has increased by 13% per year, which means it is well ahead of earnings. Reported Earnings • Aug 06
Second quarter 2021 earnings released: EPS €1.93 (vs €1.45 loss in 2Q 2020) The company reported a strong second quarter result with improved earnings, revenues and profit margins. Second quarter 2021 results: Revenue: €5.08b (up 42% from 2Q 2020). Net income: €377.0m (up €661.0m from 2Q 2020). Profit margin: 7.4% (up from net loss in 2Q 2020). The move to profitability was driven by higher revenue. Over the last 3 years on average, earnings per share has fallen by 24% per year but the company’s share price has increased by 20% per year, which means it is well ahead of earnings. Reported Earnings • May 09
First quarter 2021 earnings released: EPS €2.59 (vs €0.13 in 1Q 2020) The company reported a strong first quarter result with improved earnings, revenues and profit margins. First quarter 2021 results: Revenue: €5.27b (up 11% from 1Q 2020). Net income: €506.0m (up €481.0m from 1Q 2020). Profit margin: 9.6% (up from 0.5% in 1Q 2020). Over the last 3 years on average, earnings per share has fallen by 28% per year but the company’s share price has increased by 15% per year, which means it is well ahead of earnings. Upcoming Dividend • May 06
Upcoming dividend of €3.00 per share Eligible shareholders must have bought the stock before 13 May 2021. Payment date: 18 May 2021. Trailing yield: 1.2%. Lower than top quartile of Mexican dividend payers (5.0%). Lower than average of industry peers (1.6%). Analyst Estimate Surprise Post Earnings • Mar 13
Revenue beats expectations Revenue exceeded analyst estimates by 0.4%. Over the next year, revenue is forecast to grow 9.4%, compared to a 32% growth forecast for the Luxury industry in Mexico. Is New 90 Day High Low • Feb 01
New 90-day low: Mex$6,414 The company is down 3.0% from its price of Mex$6,635 on 03 November 2020. The Mexican market is up 14% over the last 90 days, indicating the company underperformed over that time. It also underperformed the Luxury industry, which is up 10.0% over the same period. According to the Simply Wall St valuation model, the estimated intrinsic value of the company is Mex$5,910 per share. Analyst Estimate Surprise Post Earnings • Nov 11
Revenue beats expectations Revenue exceeded analyst estimates by 0.9%. Over the next year, revenue is forecast to grow 12%, compared to a 9.1% growth forecast for the Luxury industry in Mexico. Reported Earnings • Nov 11
Third quarter 2020 earnings released: EPS €2.81 The company reported a poor third quarter result with weaker earnings, revenues and profit margins. Third quarter 2020 results: Revenue: €5.96b (down 7.0% from 3Q 2019). Net income: €547.0m (down 15% from 3Q 2019). Profit margin: 9.2% (down from 10.0% in 3Q 2019). The decrease in margin was driven by lower revenue. Over the last 3 years on average, earnings per share has fallen by 11% per year but the company’s share price has increased by 19% per year, which means it is well ahead of earnings. 
