Zebra Technologies Corporation

BIT:1ZBRA Stock Report

Market Cap: €9.5b

Zebra Technologies Valuation

Is 1ZBRA undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of 1ZBRA when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: 1ZBRA (€199.95) is trading below our estimate of future cash flow value (€378.26)

Significantly Below Future Cash Flow Value: 1ZBRA is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 1ZBRA?

Key metric: As 1ZBRA is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 1ZBRA. This is calculated by dividing 1ZBRA's market cap by their current earnings.
What is 1ZBRA's PE Ratio?
PE Ratio26.5x
EarningsUS$419.00m
Market CapUS$11.09b

Price to Earnings Ratio vs Peers

How does 1ZBRA's PE Ratio compare to its peers?

The above table shows the PE ratio for 1ZBRA vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average52.4x
DAL Datalogic
76.8x68.27%€217.8m
SES SeSa
17.9x17.14%€1.2b
AEIS Advanced Energy Industries
83.6x34.51%US$12.2b
000100 TCL Technology Group
31.3x42.20%CN¥96.5b
1ZBRA Zebra Technologies
26.5x17.64%€11.1b

Price-To-Earnings vs Peers: 1ZBRA is good value based on its Price-To-Earnings Ratio (26.5x) compared to the peer average (51.9x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does 1ZBRA's PE Ratio compare vs other companies in the European Electronic Industry?

3 CompaniesPrice / EarningsEstimated GrowthMarket Cap
1ZBRA 26.5xIndustry Avg. 23.8xNo. of Companies14PE01632486480+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: 1ZBRA is expensive based on its Price-To-Earnings Ratio (26.5x) compared to the European Electronic industry average (24.1x).

Price to Earnings Ratio vs Fair Ratio

What is 1ZBRA's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

1ZBRA PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio26.5x
Fair PE Ratio27x

Price-To-Earnings vs Fair Ratio: 1ZBRA is good value based on its Price-To-Earnings Ratio (26.5x) compared to the estimated Fair Price-To-Earnings Ratio (27x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 1ZBRA forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€199.95
€289.55
+44.81%
7.98%€344.32€251.37n/a16
Feb ’27€198.05
€290.22
+46.54%
9.43%€342.20€235.96n/a16
Jan ’27€208.90
€297.79
+42.55%
11.60%€357.39€234.14n/a16
Dec ’26€216.50
€310.04
+43.20%
9.33%€364.12€267.25n/a15
Nov ’26€231.70
€310.79
+34.14%
9.50%€364.00€267.16n/a15
Oct ’26€251.80
€310.62
+23.36%
10.11%€358.61€255.54n/a15
Sep ’26€271.50
€314.09
+15.69%
10.11%€362.61€258.39n/a15
Aug ’26€286.50
€305.48
+6.62%
13.27%€358.87€230.20n/a15
Jul ’26€268.20
€274.09
+2.20%
13.10%€350.26€224.68n/a16
Jun ’26€254.00
€283.22
+11.50%
13.27%€363.18€232.97n/a17
May ’26€219.40
€281.33
+28.23%
14.42%€363.14€217.00n/a17
Apr ’26n/a
€361.72
0%
7.64%€400.22€301.32n/a17
Mar ’26n/a
€374.33
0%
7.59%€413.90€311.62€190.7017
Feb ’26n/a
€401.00
0%
6.33%€446.19€347.99€198.0517
Jan ’26n/a
€401.30
0%
6.85%€445.60€350.11€208.9016
Dec ’25n/a
€374.84
0%
9.49%€416.18€281.45€216.5016
Nov ’25n/a
€372.08
0%
9.98%€414.65€280.42€231.7016
Oct ’25n/a
€334.30
0%
8.69%€371.98€260.57€251.8015
Sep ’25n/a
€336.47
0%
8.90%€375.68€265.73€271.5015
Aug ’25n/a
€337.26
0%
8.46%€372.17€267.82€286.5015
Jul ’25n/a
€312.08
0%
10.38%€353.78€232.75€268.2014
Jun ’25n/a
€307.10
0%
12.10%€349.64€230.03€254.0013
May ’25n/a
€308.52
0%
11.84%€355.41€233.83€219.4014
Apr ’25n/a
€276.36
0%
10.29%€310.62€214.70n/a12
Mar ’25n/a
€279.75
0%
10.74%€314.19€217.16n/a11
€298.42
Fair Value
33.0% undervalued intrinsic discount
16
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/03/04 08:44
End of Day Share Price 2026/03/04 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Zebra Technologies Corporation is covered by 37 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Robert MasonBaird
Timothy LongBarclays
Guy HardwickBarclays