Zebra Technologies Corporation

BIT:1ZBRA Stock Report

Market Cap: €14.0b

Zebra Technologies Valuation

Is 1ZBRA undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 1ZBRA when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: 1ZBRA (€295) is trading below our estimate of future cash flow value (€458.89)

Significantly Below Future Cash Flow Value: 1ZBRA is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 1ZBRA?

Key metric: As 1ZBRA is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 1ZBRA. This is calculated by dividing 1ZBRA's market cap by their current earnings.
What is 1ZBRA's PE Ratio?
PE Ratio30.3x
EarningsUS$539.00m
Market CapUS$16.31b

Price to Earnings Ratio vs Peers

How does 1ZBRA's PE Ratio compare to its peers?

The above table shows the PE ratio for 1ZBRA vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average28.8x
DAL Datalogic
54.9x39.53%€299.1m
SIT SIT
25.1x50.53%€59.0m
SES SeSa
20.5x15.13%€1.4b
000100 TCL Technology Group
14.8x25.30%CN¥95.5b
1ZBRA Zebra Technologies
30.3x15.32%€16.3b

Price-To-Earnings vs Peers: 1ZBRA is expensive based on its Price-To-Earnings Ratio (30.3x) compared to the peer average (28.8x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does 1ZBRA's PE Ratio compare vs other companies in the European Electronic Industry?

6 CompaniesPrice / EarningsEstimated GrowthMarket Cap
1ZBRA 30.3xIndustry Avg. 19.8xNo. of Companies16PE01632486480+
6 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: 1ZBRA is expensive based on its Price-To-Earnings Ratio (30.3x) compared to the European Electronic industry average (19.8x).

Price to Earnings Ratio vs Fair Ratio

What is 1ZBRA's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

1ZBRA PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio30.3x
Fair PE Ratio34x

Price-To-Earnings vs Fair Ratio: 1ZBRA is good value based on its Price-To-Earnings Ratio (30.3x) compared to the estimated Fair Price-To-Earnings Ratio (34x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 1ZBRA forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€295.00
€352.98
+19.65%
8.45%€391.44€301.11n/a16
Sep ’27€300.00
€354.03
+18.01%
8.31%€390.16€300.13n/a15
Aug ’27€252.00
€288.19
+14.36%
8.35%€346.76€253.15n/a16
Jul ’27€239.00
€289.11
+20.97%
9.88%€351.56€234.67n/a17
Jun ’27€214.00
€282.28
+31.91%
9.88%€343.32€229.17n/a17
May ’27€189.50
€277.53
+46.45%
10.98%€341.24€218.39n/a16
Apr ’27€179.65
€290.80
+61.87%
8.39%€349.04€254.82n/a16
Mar ’27€190.70
€286.92
+50.46%
8.36%€338.36€247.02n/a16
Feb ’27€198.05
€290.22
+46.54%
9.43%€342.20€235.96n/a16
Jan ’27€208.90
€297.79
+42.55%
11.60%€357.39€234.14n/a16
Dec ’26€216.50
€310.04
+43.20%
9.33%€364.12€267.25n/a15
Nov ’26€231.70
€310.79
+34.14%
9.50%€364.00€267.16n/a15
Oct ’26€251.80
€310.62
+23.36%
10.11%€358.61€255.54n/a15
Sep ’26€271.50
€314.09
+15.69%
10.11%€362.61€258.39€300.0015
Aug ’26€286.50
€305.48
+6.62%
13.27%€358.87€230.20€252.0015
Jul ’26€268.20
€274.09
+2.20%
13.10%€350.26€224.68€239.0016
Jun ’26€254.00
€283.22
+11.50%
13.27%€363.18€232.97€214.0017
May ’26€219.40
€281.33
+28.23%
14.42%€363.14€217.00€189.5017
Apr ’26n/a
€361.72
0%
7.64%€400.22€301.32€179.6517
Mar ’26n/a
€374.33
0%
7.59%€413.90€311.62€190.7017
Feb ’26n/a
€401.00
0%
6.33%€446.19€347.99€198.0517
Jan ’26n/a
€401.30
0%
6.85%€445.60€350.11€208.9016
Dec ’25n/a
€374.84
0%
9.49%€416.18€281.45€216.5016
Nov ’25n/a
€372.08
0%
9.98%€414.65€280.42€231.7016
Oct ’25n/a
€334.30
0%
8.69%€371.98€260.57€251.8015
Sep ’25n/a
€336.47
0%
8.90%€375.68€265.73€271.5015
€351.01
Fair Value
16.0% undervalued intrinsic discount
16
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/09/10 18:58
End of Day Share Price 2026/09/10 00:00
Earnings2026/07/04
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Zebra Technologies Corporation is covered by 38 analysts. 16 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Robert MasonBaird
Quinn FredricksonBaird
Guy HardwickBarclays