Stock Analysis Report

Header cover image

Executive Summary

Prismi S.p.A. provides a range of Web marketing services.

Snowflake Analysis

Weak fundamentals or lack of information.

Share Price & News

How has Prismi's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: PRM's share price has been volatile over the past 3 months.

Market Performance

7 Day Return






IT Market

1 Year Return






IT Market

Return vs Industry: PRM underperformed the Italian IT industry which returned 51.8% over the past year.

Return vs Market: PRM underperformed the Italian Market which returned -11.4% over the past year.

Shareholder returns

7 Day13.0%7.0%0.8%
30 Day34.7%5.3%3.6%
90 Day22.2%28.9%13.3%
1 Year-16.5%-16.5%56.8%56.4%-11.0%-13.2%
3 Year-3.7%-3.7%74.7%70.3%-4.1%-12.8%
5 Year-73.3%-73.4%73.3%56.5%-0.6%-33.4%

Price Volatility Vs. Market

How volatile is Prismi's share price compared to the market and industry in the last 5 years?

Simply Wall St News


Is Prismi undervalued compared to its fair value and its price relative to the market?


Price to Book (PB) ratio

Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate PRM's fair value to establish if it is undervalued.

Significantly Below Fair Value: Insufficient data to calculate PRM's fair value to establish if it is undervalued.

Price To Earnings Ratio

PE vs Industry: PRM is unprofitable, so we can't compare its PE Ratio to the IT industry average.

PE vs Market: PRM is unprofitable, so we can't compare its PE Ratio to the Italian market.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate PRM's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: PRM is overvalued based on its PB Ratio (6.4x) compared to the IT IT industry average (2.4x).

Next Steps

Future Growth

How is Prismi forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?


Forecasted Software industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Prismi has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Next Steps

Past Performance

How has Prismi performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: PRM is currently unprofitable.

Growing Profit Margin: PRM is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: PRM is unprofitable, but has reduced losses over the past 5 years at a rate of 14.7% per year.

Accelerating Growth: Unable to compare PRM's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: PRM is unprofitable, making it difficult to compare its past year earnings growth to the IT industry (8.9%).

Return on Equity

High ROE: PRM has a negative Return on Equity (-155.45%), as it is currently unprofitable.

Next Steps

Financial Health

How is Prismi's financial position?

Financial Position Analysis

Short Term Liabilities: PRM's short term assets (€18.0M) do not cover its short term liabilities (€21.2M).

Long Term Liabilities: PRM's short term assets (€18.0M) do not cover its long term liabilities (€23.7M).

Debt to Equity History and Analysis

Debt Level: PRM's debt to equity ratio (843.5%) is considered high.

Reducing Debt: PRM's debt to equity ratio has increased from 140.2% to 843.5% over the past 5 years.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: PRM has less than a year of cash runway based on its current free cash flow.

Forecast Cash Runway: PRM has less than a year of cash runway if free cash flow continues to reduce at historical rates of 20.9% each year

Next Steps


What is Prismi current dividend yield, its reliability and sustainability?

Dividend Yield vs Market

Notable Dividend: Unable to evaluate PRM's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate PRM's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if PRM's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if PRM's dividend payments have been increasing.

Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of PRM's dividend in 3 years as they are not forecast to pay a notable one for the Italian market.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average board tenure


Alessandro Reggiani (48yo)





Engineer Alessandro Reggiani has been the Chairman and Chief Executive Officer at Prismi SpA (Formerly known as Prismi S.p.A. (formerly known as Primi sui Motori S.p.A)) since 2007. Engineer Reggiani serve ...

CEO Compensation Analysis

Compensation vs Market: Alessandro's total compensation ($USD0.00) is below average for companies of similar size in the Italian market ($USD437.88K).

Compensation vs Earnings: Alessandro's compensation has increased whilst the company is unprofitable.

Board Members

Alessandro Reggiani
Chairman & CEO13.5yrs€138.96k0.012% 2.4k
Alessandro Firpo
Business Development Manager & Director3.42yrsno data1.09% 221.7k
Alfonso Dell'Erario
Independent Director0.50yrno datano data
Mariano Daniele
Non-Executive Director5.17yrs€5.01k0.00036% 73.0
Marco Vaccari
Chairman of the Board of Statutory Auditors4.25yrsno datano data
Roberto Mussano
Independent Director3.42yrsno datano data
Luca Catalano
Director3.42yrsno datano data
Domenico Lopreiato
Director2.08yrsno datano data
Andrea Raimondi
Member of Supervisory Boardno datano datano data
Daniele Ponte
Statutory Auditor1.17yrsno datano data


Average Tenure


Average Age

Experienced Board: PRM's board of directors are considered experienced (3.4 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

Prismi S.p.A.'s company bio, employee growth, exchange listings and data sources

Key Information

  • Name: Prismi S.p.A.
  • Ticker: PRM
  • Exchange: BIT
  • Founded:
  • Industry: Internet Services and Infrastructure
  • Sector: Software
  • Market Cap: €20.286m
  • Shares outstanding: 12.56m
  • Website:

Number of Employees


  • Prismi S.p.A.
  • Via G. Dalton n. 58
  • Modena
  • Modena
  • 41122
  • Italy


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
PRMBIT (Borsa Italiana)YesCommon StockITEURJul 2012


Prismi S.p.A. provides a range of Web marketing services. The company offers search marketing, such as search engine optimization services; and creates and manages e-commerce and Websites. It also provides social networking and other digital communication solutions, as well as content and mobile marketing services. The company was formerly known as Primi sui Motori S.p.A. and changed its name to Prismi S.p.A. in October 2017. Prismi S.p.A. is based in Modena, Italy. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/07/01 21:07
End of Day Share Price2020/07/01 00:00
Annual Earnings2019/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.