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Promotica BIT:PMT Stock Report

Last Price


Market Cap







15 Aug, 2022


Company Financials +
PMT fundamental analysis
Snowflake Score
Future Growth2/6
Past Performance1/6
Financial Health4/6

PMT Stock Overview

Promotica S.p.A. operates in the loyalty marketing sector in Italy.

Promotica Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Promotica
Historical stock prices
Current Share Price€3.09
52 Week High€3.76
52 Week Low€2.36
1 Month Change-2.83%
3 Month Change13.60%
1 Year Change16.17%
3 Year Changen/a
5 Year Changen/a
Change since IPO79.51%

Recent News & Updates

Shareholder Returns

PMTIT Online RetailIT Market

Return vs Industry: PMT exceeded the Italian Online Retail industry which returned -44.5% over the past year.

Return vs Market: PMT exceeded the Italian Market which returned -16% over the past year.

Price Volatility

Is PMT's price volatile compared to industry and market?
PMT volatility
PMT Average Weekly Movement5.9%
Online Retail Industry Average Movement5.4%
Market Average Movement4.9%
10% most volatile stocks in IT Market7.7%
10% least volatile stocks in IT Market3.1%

Stable Share Price: PMT is not significantly more volatile than the rest of Italian stocks over the past 3 months, typically moving +/- 6% a week.

Volatility Over Time: PMT's weekly volatility (6%) has been stable over the past year.

About the Company

200368Diego Toscani

Promotica S.p.A. operates in the loyalty marketing sector in Italy. It designs, organizes, and manages promotional operations and campaigns. The company was founded in 2003 and is headquartered in Desenzano del Garda, Italy.

Promotica Fundamentals Summary

How do Promotica's earnings and revenue compare to its market cap?
PMT fundamental statistics
Market Cap€49.66m
Earnings (TTM)€1.38m
Revenue (TTM)€39.92m


P/E Ratio


P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
PMT income statement (TTM)
Cost of Revenue€37.51m
Gross Profit€2.41m
Other Expenses€1.03m

Last Reported Earnings

Dec 31, 2021

Next Earnings Date

Sep 08, 2022

Earnings per share (EPS)0.086
Gross Margin6.04%
Net Profit Margin3.46%
Debt/Equity Ratio123.1%

How did PMT perform over the long term?

See historical performance and comparison



Current Dividend Yield


Payout Ratio
We’ve recently updated our valuation analysis.


Is PMT undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 3/6

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PMT?

Other financial metrics that can be useful for relative valuation.

PMT key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.6x
Enterprise Value/EBITDA31.4x
PEG Ration/a

Price to Earnings Ratio vs Peers

How does PMT's PE Ratio compare to its peers?

PMT PE Ratio vs Peers
The above table shows the PE ratio for PMT vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPEEstimated GrowthMarket Cap
Peer Average48.8x
1TIME Compagnia dei Caraibi
ACQ Acquazzurra
NFT Nice Footwear
PMT Promotica

Price-To-Earnings vs Peers: PMT is good value based on its Price-To-Earnings Ratio (36x) compared to the peer average (48.8x).

Price to Earnings Ratio vs Industry

How does PMT's PE Ratio compare vs other companies in the European Online Retail Industry?

Price-To-Earnings vs Industry: PMT is expensive based on its Price-To-Earnings Ratio (36x) compared to the European Online Retail industry average (22.4x)

Price to Earnings Ratio vs Fair Ratio

What is PMT's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PMT PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio36x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate PMT's Price-To-Earnings Fair Ratio for valuation analysis.

Share Price vs Fair Value

What is the Fair Price of PMT when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PMT (€3.09) is trading below our estimate of fair value (€11.73)

Significantly Below Fair Value: PMT is trading below fair value by more than 20%.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.

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Future Growth

How is Promotica forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?

Future Growth Score


Future Growth Score 2/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted annual revenue growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: Insufficient data to determine if PMT's forecast earnings growth is above the savings rate (1.7%).

Earnings vs Market: Insufficient data to determine if PMT's earnings are forecast to grow faster than the Italian market

High Growth Earnings: Insufficient data to determine if PMT's earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: PMT's revenue (23.5% per year) is forecast to grow faster than the Italian market (-0.1% per year).

High Growth Revenue: PMT's revenue (23.5% per year) is forecast to grow faster than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: Insufficient data to determine if PMT's Return on Equity is forecast to be high in 3 years time

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Past Performance

How has Promotica performed over the past 5 years?

Past Performance Score


Past Performance Score 1/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: PMT has a high level of non-cash earnings.

Growing Profit Margin: PMT's current net profit margins (3.5%) are lower than last year (7.5%).

Past Earnings Growth Analysis

Earnings Trend: PMT's earnings have grown significantly by 26.5% per year over the past 5 years.

Accelerating Growth: PMT's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.

Earnings vs Industry: PMT had negative earnings growth (-67.8%) over the past year, making it difficult to compare to the Online Retail industry average (-14.5%).

Return on Equity

High ROE: PMT's Return on Equity (11.5%) is considered low.

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Financial Health

How is Promotica's financial position?

Financial Health Score


Financial Health Score 4/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Debt Coverage

  • Interest Coverage

Financial Position Analysis

Short Term Liabilities: PMT's short term assets (€37.8M) exceed its short term liabilities (€29.6M).

Long Term Liabilities: PMT's short term assets (€37.8M) exceed its long term liabilities (€5.6M).

Debt to Equity History and Analysis

Debt Level: PMT's net debt to equity ratio (100%) is considered high.

Reducing Debt: PMT's debt to equity ratio has reduced from 197.3% to 123.1% over the past 5 years.

Debt Coverage: PMT's operating cash flow is negative, therefore debt is not well covered.

Interest Coverage: PMT's interest payments on its debt are well covered by EBIT (11.4x coverage).

Balance Sheet

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What is Promotica current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 1/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Cash Flow Coverage


Current Dividend Yield

Dividend Yield vs Market

Notable Dividend: PMT's dividend (1.94%) is higher than the bottom 25% of dividend payers in the Italian market (1.65%).

High Dividend: PMT's dividend (1.94%) is low compared to the top 25% of dividend payers in the Italian market (5.18%).

Stability and Growth of Payments

Stable Dividend: Too early to tell whether PMT's dividend payments have been stable as they only just started paying a dividend.

Growing Dividend: Too early to tell if PMT's dividend payments are increasing as they only just started paying a dividend.

Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: PMT is paying a dividend but the company has no free cash flows.

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How experienced are the management team and are they aligned to shareholders interests?


Diego Toscani

no data


Mr. Diego Toscani is Chairman of the Board of Directors and Chief Executive Officer at Promotica S.p.A. He graduated in Economics and Commerce in 1996 from the University of Brescia.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

Promotica S.p.A.'s employee growth, exchange listings and data sources

Key Information

  • Name: Promotica S.p.A.
  • Ticker: PMT
  • Exchange: BIT
  • Founded: 2003
  • Industry: Internet and Direct Marketing Retail
  • Sector: Retail
  • Implied Market Cap: €49.656m
  • Shares outstanding: 16.07m
  • Website:

Number of Employees


  • Promotica S.p.A.
  • via Generale dalla Chiesa, 1
  • Desenzano Del Garda
  • Brescia
  • 25015
  • Italy


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/08/15 00:00
End of Day Share Price2022/08/12 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.