Trade Desk Management
Management criteria checks 3/4
Trade Desk's CEO is Jeff Green, appointed in Nov 2009, has a tenure of 15.5 years. total yearly compensation is $6.76M, comprised of 17.8% salary and 82.2% bonuses, including company stock and options. directly owns 8.67% of the company’s shares, worth €2.10B. The average tenure of the management team and the board of directors is 2 years and 6.6 years respectively.
Key information
Jeff Green
Chief executive officer
US$6.8m
Total compensation
| CEO salary percentage | 17.8% |
| CEO tenure | 15.5yrs |
| CEO ownership | 8.7% |
| Management average tenure | 2yrs |
| Board average tenure | 6.6yrs |
Recent management updates
No updates
Recent updates
No updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Dec 31 2024 | US$7m | US$1m | US$393m |
| Sep 30 2024 | n/a | n/a | US$308m |
| Jun 30 2024 | n/a | n/a | US$253m |
| Mar 31 2024 | n/a | n/a | US$201m |
| Dec 31 2023 | US$32m | US$1m | US$179m |
| Sep 30 2023 | n/a | n/a | US$153m |
| Jun 30 2023 | n/a | n/a | US$129m |
| Mar 31 2023 | n/a | n/a | US$77m |
| Dec 31 2022 | US$5m | US$990k | US$53m |
| Sep 30 2022 | n/a | n/a | -US$10m |
| Jun 30 2022 | n/a | n/a | US$34m |
| Mar 31 2022 | n/a | n/a | US$101m |
| Dec 31 2021 | US$835m | US$965k | US$138m |
| Sep 30 2021 | n/a | n/a | US$282m |
| Jun 30 2021 | n/a | n/a | US$263m |
| Mar 31 2021 | n/a | n/a | US$241m |
| Dec 31 2020 | US$16m | US$900k | US$242m |
| Sep 30 2020 | n/a | n/a | US$141m |
| Jun 30 2020 | n/a | n/a | US$120m |
| Mar 31 2020 | n/a | n/a | US$122m |
| Dec 31 2019 | US$12m | US$850k | US$108m |
| Sep 30 2019 | n/a | n/a | US$97m |
| Jun 30 2019 | n/a | n/a | US$98m |
| Mar 31 2019 | n/a | n/a | US$89m |
| Dec 31 2018 | US$11m | US$800k | US$88m |
Compensation vs Market: Jeff's total compensation ($USD6.76M) is above average for companies of similar size in the Italian market ($USD2.70M).
Compensation vs Earnings: Jeff's compensation has been consistent with company performance over the past year.
CEO
Jeff Green (47 yo)
15.5yrs
Tenure
US$6,756,299
Compensation
Mr. Jeffrey Terry Green, also known as Jeff, is the Co-Founder of The Trade Desk, Inc. and has been its Chief Executive Officer and President since November 2011. He serves as the Chairman of the Board at...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 15.5yrs | US$6.76m | 8.67% € 2.1b | |
| Chief Financial Officer | 1.9yrs | US$11.66m | 0.16% € 37.5m | |
| Chief Legal Officer & Secretary | 4.6yrs | US$11.67m | 0.050% € 12.1m | |
| Executive VP | 3.3yrs | US$11.66m | 0.035% € 8.4m | |
| Chief Operating Officer | less than a year | no data | 0.017% € 4.0m | |
| Executive VP & Chief Accounting Officer | no data | no data | no data | |
| Vice President of Investor Relations | no data | no data | no data | |
| Executive VP & Chief Marketing Officer | 3.9yrs | no data | no data | |
| Chief Revenue Officer | 1.3yrs | no data | no data | |
| Chief Commercial Officer | 1.3yrs | no data | no data | |
| Managing Director of Middle East & Africa | 2.2yrs | no data | no data | |
| Executive Vice President of Business Development for North America | less than a year | no data | no data |
2.0yrs
Average Tenure
47yo
Average Age
Experienced Management: 1TTD's management team is considered experienced (2 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 15.5yrs | US$6.76m | 8.67% € 2.1b | |
| Executive VP | 1.3yrs | US$11.66m | 0.035% € 8.4m | |
| Lead Independent Director | 6.2yrs | US$427.22k | 0.021% € 5.0m | |
| Independent Director | 8.8yrs | US$400.01k | 0.030% € 7.2m | |
| Independent Director | 3.3yrs | US$355.90k | 0.00072% € 174.1k | |
| Independent Director | 7yrs | US$372.51k | 0.0058% € 1.4m | |
| Independent Director | 9.4yrs | US$410.01k | 0.014% € 3.3m | |
| Independent Director | less than a year | no data | no data |
6.6yrs
Average Tenure
51.5yo
Average Age
Experienced Board: 1TTD's board of directors are considered experienced (6.6 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/05/07 12:33 |
| End of Day Share Price | 2025/05/07 00:00 |
| Earnings | 2024/12/31 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
The Trade Desk, Inc. is covered by 66 analysts. 41 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Rocco Strauss | Arete Research Services LLP |
| Richard Kramer | Arete Research Services LLP |
| Vikram Kesavabhotla | Baird |