Prudential Financial, Inc.

BIT:1PRU Stock Report

Market Cap: €35.1b

Prudential Financial Valuation

Is 1PRU undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 1PRU when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Fair Value: 1PRU (€99.98) is trading below our estimate of fair value (€200.34)

Significantly Below Fair Value: 1PRU is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 1PRU?

Key metric: As 1PRU is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 1PRU. This is calculated by dividing 1PRU's market cap by their current earnings.
What is 1PRU's PE Ratio?
PE Ratio15.9x
EarningsUS$2.58b
Market CapUS$41.06b

Price to Earnings Ratio vs Peers

How does 1PRU's PE Ratio compare to its peers?

The above table shows the PE ratio for 1PRU vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average13.6x
G Assicurazioni Generali
14.1x7.85%€54.5b
UNI Unipol Assicurazioni
13x6.65%€14.7b
PRU Prudential
11.8x3.02%UK£30.3b
GWO Great-West Lifeco
15.3x6.81%CA$61.1b
1PRU Prudential Financial
15.9x13.55%€41.1b

Price-To-Earnings vs Peers: 1PRU is expensive based on its Price-To-Earnings Ratio (15.9x) compared to the peer average (13.5x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does 1PRU's PE Ratio compare vs other companies in the European Insurance Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
1PRU 15.9xIndustry Avg. 13.6xNo. of Companies12PE0816243240+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: 1PRU is expensive based on its Price-To-Earnings Ratio (15.9x) compared to the European Insurance industry average (13.3x).

Price to Earnings Ratio vs Fair Ratio

What is 1PRU's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

1PRU PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio15.9x
Fair PE Ratio18.8x

Price-To-Earnings vs Fair Ratio: 1PRU is good value based on its Price-To-Earnings Ratio (15.9x) compared to the estimated Fair Price-To-Earnings Ratio (18.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 1PRU forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€99.98
€100.90
+0.92%
8.45%€114.65€80.43n/a14
Dec ’26€93.66
€101.13
+7.97%
8.48%€116.25€81.55n/a14
Nov ’26€90.00
€100.54
+11.71%
8.83%€115.86€79.54n/a14
Oct ’26€88.28
€98.81
+11.93%
9.19%€115.84€78.37n/a14
Sep ’26€91.20
€99.18
+8.75%
9.79%€116.57€75.42n/a14
Aug ’26€86.90
€101.15
+16.40%
9.78%€119.11€77.07n/a14
Jul ’26€92.40
€96.09
+3.99%
10.19%€113.66€72.10n/a14
Jun ’26€91.52
€99.64
+8.87%
9.70%€113.82€75.00n/a14
May ’26€89.48
€100.53
+12.35%
11.67%€118.68€70.86n/a14
Apr ’26€103.50
€116.89
+12.94%
7.56%€130.20€92.07n/a13
Mar ’26€109.45
€121.19
+10.73%
7.56%€134.99€95.46n/a13
Feb ’26€117.00
€121.08
+3.49%
9.43%€143.03€96.95n/a14
Jan ’26€112.15
€123.28
+9.92%
8.43%€144.40€102.60€96.4413
Dec ’25€122.80
€122.91
+0.09%
8.10%€142.22€103.09€93.6613
Nov ’25€113.50
€114.50
+0.88%
6.96%€132.39€99.30€90.0013
Oct ’25€107.85
€108.29
+0.41%
6.59%€126.34€97.46€88.2813
Sep ’25€108.50
€107.80
-0.64%
5.67%€119.08€97.43€91.2012
Aug ’25€115.85
€109.13
-5.80%
9.28%€132.71€91.24€86.9012
Jul ’25€109.30
€107.46
-1.69%
8.97%€131.75€92.51€92.4012
Jun ’25€109.65
€106.43
-2.94%
9.32%€132.15€91.49€91.5212
May ’25€104.95
€105.76
+0.77%
6.33%€116.91€92.59€89.4813
Apr ’25€108.70
€100.99
-7.09%
5.30%€109.17€91.59€103.5013
Mar ’25€99.72
€100.99
+1.27%
5.30%€109.17€91.59€109.4513
Feb ’25€93.50
€98.53
+5.38%
8.50%€122.17€85.15€117.0015
Jan ’25€93.34
€94.30
+1.03%
10.40%€121.08€79.81€112.1515
€100.46
Fair Value
0.5% undervalued intrinsic discount
14
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

Discover undervalued companies

7D

1Y

7D

1Y

7D

1Y

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/01/06 05:41
End of Day Share Price 2026/01/06 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Prudential Financial, Inc. is covered by 29 analysts. 10 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Jacob KilsteinArgus Research Company
Taylor ScottBarclays
Jay GelbBarclays