1BKNG Stock Overview

Provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, and internationally. More details

1BKNG fundamental analysis
Snowflake Score
Valuation	5/6
Future Growth	4/6
Past Performance	5/6
Financial Health	2/6
Dividends	0/6

Rewards

Trading at 29.4% below our estimate of its fair value

Earnings are forecast to grow 12.11% per year

Earnings grew by 37.1% over the past year

Analysts in good agreement that stock price will rise by 22.1%

Risk Analysis

Has a high level of debt

Significant insider selling over the past 3 months

Community vs My Fair Value

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Booking Holdings Inc. Competitors

Airbnb

NasdaqGS:ABNB

US$78.4b

Marriott International

NasdaqGS:MAR

US$67.5b

Lottomatica Group

BIT:LTMC

€4.5b

Hilton Worldwide Holdings

NYSE:HLT

US$55.8b

Price History & Performance

Summary of share price highs, lows and changes for Booking Holdings
Historical stock prices
Current Share Price	US$4,232.00
52 Week High	US$4,639.00
52 Week Low	US$3,520.00
Beta	1.4
1 Month Change	-12.96%
3 Month Change	-12.67%
1 Year Change	26.10%
3 Year Change	106.04%
5 Year Change	269.61%
Change since IPO	150.41%

Recent News & Updates

No updates

Recent updates

No updates

Shareholder Returns

	1BKNG	IT Hospitality	IT Market
7D	3.9%	2.5%	0.9%
1Y	26.1%	62.4%	12.2%

Return vs Industry: 1BKNG underperformed the Italian Hospitality industry which returned 62% over the past year.

Return vs Market: 1BKNG exceeded the Italian Market which returned 12.9% over the past year.

Price Volatility

Is 1BKNG's price volatile compared to industry and market?
1BKNG volatility
1BKNG Average Weekly Movement	4.2%
Hospitality Industry Average Movement	5.0%
Market Average Movement	4.6%
10% most volatile stocks in IT Market	8.1%
10% least volatile stocks in IT Market	2.7%

Stable Share Price: 1BKNG has not had significant price volatility in the past 3 months compared to the Italian market.

Volatility Over Time: 1BKNG's weekly volatility (4%) has been stable over the past year.

About the Company

Founded	Employees	CEO	Website
1997	24,179	Glenn Fogel	www.bookingholdings.com

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and hotel distribution services for partners and affiliates. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and activities reservation services.

Booking Holdings Inc. Fundamentals Summary

How do Booking Holdings's earnings and revenue compare to its market cap?
1BKNG fundamental statistics
Market cap	€139.19b
Earnings (TTM)	€5.44b
Revenue (TTM)	€21.94b

25.8x

P/E Ratio

6.4x

P/S Ratio

Is 1BKNG overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
1BKNG income statement (TTM)
Revenue	US$23.74b
Cost of Revenue	US$3.35b
Gross Profit	US$20.39b
Other Expenses	US$14.50b
Earnings	US$5.88b

Last Reported Earnings

Dec 31, 2024

Next Earnings Date

n/a

Earnings per share (EPS)	179.25
Gross Margin	85.87%
Net Profit Margin	24.78%
Debt/Equity Ratio	-412.9%

How did 1BKNG perform over the long term?

See historical performance and comparison

Dividends

0.8%

Current Dividend Yield

20%

Payout Ratio

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/03/21 15:12
End of Day Share Price	2025/03/21 00:00
Earnings	2024/12/31
Annual Earnings	2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Booking Holdings Inc. is covered by 72 analysts. 37 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
John Staszak	Argus Research Company
Edward Woo	Ascendiant Capital Markets LLC
Michael Bellisario	Baird