Marketingforce Management Ltd

SEHK:2556 Stock Report

Market Cap: HK$10.9b

Marketingforce Management Management

Management criteria checks 3/4

Marketingforce Management's CEO is Xulong Zhao, appointed in Feb 2021, has a tenure of 4.33 years. total yearly compensation is CN¥1.35M, comprised of 94.7% salary and 5.3% bonuses, including company stock and options. directly owns 44.52% of the company’s shares, worth HK$4.85B. The average tenure of the management team and the board of directors is 2.6 years and 1.8 years respectively.

Key information

Xulong Zhao

Chief executive officer

CN¥1.3m

Total compensation

CEO salary percentage94.72%
CEO tenure4.3yrs
CEO ownership44.5%
Management average tenure2.6yrs
Board average tenure1.8yrs

Recent management updates

Recent updates

Marketingforce Management Ltd's (HKG:2556) Share Price Not Quite Adding Up

Apr 02
Marketingforce Management Ltd's (HKG:2556) Share Price Not Quite Adding Up

CEO Compensation Analysis

How has Xulong Zhao's remuneration changed compared to Marketingforce Management's earnings?
DateTotal CompensationSalaryCompany Earnings
Dec 31 2024CN¥1mCN¥1m

-CN¥877m

Sep 30 2024n/an/a

-CN¥899m

Jun 30 2024n/an/a

-CN¥922m

Mar 31 2024n/an/a

-CN¥546m

Dec 31 2023CN¥3mCN¥3m

-CN¥169m

Dec 31 2022CN¥1mCN¥1m

-CN¥216m

Dec 31 2021CN¥1mCN¥1m

-CN¥273m

Compensation vs Market: Xulong's total compensation ($USD187.33K) is below average for companies of similar size in the Hong Kong market ($USD491.92K).

Compensation vs Earnings: Xulong's compensation has been consistent with company performance over the past year.


CEO

Xulong Zhao (46 yo)

4.3yrs
Tenure
CN¥1,345,000
Compensation

Mr. Xulong Zhao is Chairman of Marketingforce Management Ltd since November 14, 2022 and serves as its Executive Director and the Chief Executive Officer since February 23, 2021. He joined the Marketingfor...


Leadership Team

NamePositionTenureCompensationOwnership
Xulong Zhao
CEO & Chairman4.3yrsCN¥1.35m44.52%
HK$ 4.8b
Jiankang Xu
Senior VP & Executive Director4.3yrsCN¥3.15mno data
Jin Ma
Chief Financial Officer4.2yrsno datano data
Hailin Chen
Chief Technical Officerless than a yearno datano data
Wenzhei Li
Joint Chief Technology Officerless than a yearno datano data
Huan Liu
Senior VP & Joint Company Secretary2.6yrsno datano data
Kin Wai Li
Joint Company Secretary2.6yrsno datano data
2.6yrs
Average Tenure
39yo
Average Age

Experienced Management: 2556's management team is considered experienced (2.6 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
Xulong Zhao
CEO & Chairman4.3yrsCN¥1.35m44.52%
HK$ 4.8b
Jiankang Xu
Senior VP & Executive Director2.6yrsCN¥3.15mno data
Chen Chen
Independent Non-Executive Director1.1yrsCN¥66.00kno data
Ci Qin
Independent Non-Executive Director1.1yrsCN¥66.00kno data
Fangqi Zhao
Non-Executive Director4.3yrsno data6.01%
HK$ 654.5m
Tao Yang
Independent Non-Executive Director1.1yrsCN¥66.00kno data
1.8yrs
Average Tenure
48yo
Average Age

Experienced Board: 2556's board of directors are not considered experienced ( 1.8 years average tenure), which suggests a new board.


Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/06/16 07:42
End of Day Share Price 2025/06/16 00:00
Earnings2024/12/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Marketingforce Management Ltd is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Wing Han ChanCCB International Securities Limited