company background image

Bonjour Holdings SEHK:653 Stock Report

Last Price


Market Cap







29 Jun, 2022


Company Financials
653 fundamental analysis
Snowflake Score
Future Growth0/6
Past Performance0/6
Financial Health2/6

653 Stock Overview

Bonjour Holdings Limited, an investment holding company, engages in the retail and wholesale of beauty and health-care products in Hong Kong, Macau, and the Mainland China.

Bonjour Holdings Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Bonjour Holdings
Historical stock prices
Current Share PriceHK$0.12
52 Week HighHK$0.27
52 Week LowHK$0.11
1 Month Change0.85%
3 Month Change-13.14%
1 Year Change-55.09%
3 Year Change-35.33%
5 Year Change-69.09%
Change since IPO52.51%

Recent News & Updates

Shareholder Returns

653HK Specialty RetailHK Market

Return vs Industry: 653 underperformed the Hong Kong Specialty Retail industry which returned -28.1% over the past year.

Return vs Market: 653 underperformed the Hong Kong Market which returned -20.1% over the past year.

Price Volatility

Is 653's price volatile compared to industry and market?
653 volatility
653 Average Weekly Movement4.8%
Specialty Retail Industry Average Movement7.2%
Market Average Movement6.9%
10% most volatile stocks in HK Market13.7%
10% least volatile stocks in HK Market3.3%

Stable Share Price: 653 is less volatile than 75% of Hong Kong stocks over the past 3 months, typically moving +/- 5% a week.

Volatility Over Time: 653's weekly volatility (5%) has been stable over the past year.

About the Company

1991210Iu Ming Wong

Bonjour Holdings Limited, an investment holding company, engages in the retail and wholesale of beauty and health-care products in Hong Kong, Macau, and the Mainland China. The company offers skin, health food, and hair and body care products; and cosmetics and fragrance products, as well as lifestyle products and snacks from Japan, Korea, and Taiwan to cater to customers’ various needs. As of December 31, 2020, it operated 24 retail stores in Hong Kong and Macau.

Bonjour Holdings Fundamentals Summary

How do Bonjour Holdings's earnings and revenue compare to its market cap?
653 fundamental statistics
Market CapHK$418.00m
Earnings (TTM)-HK$208.09m
Revenue (TTM)HK$626.99m


P/S Ratio


P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
653 income statement (TTM)
Cost of RevenueHK$577.03m
Gross ProfitHK$49.96m
Other ExpensesHK$258.05m

Last Reported Earnings

Dec 31, 2021

Next Earnings Date


Earnings per share (EPS)-0.059
Gross Margin7.97%
Net Profit Margin-33.19%
Debt/Equity Ratio4,706.4%

How did 653 perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.


Is 653 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 1/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • PEG Ratio

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 653?

Other financial metrics that can be useful for relative valuation.

653 key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.4x
Enterprise Value/EBITDA-7x
PEG Ration/a

Price to Sales Ratio vs Peers

How does 653's PS Ratio compare to its peers?

653 PS Ratio vs Peers
The above table shows the PS ratio for 653 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average0.7x
1815 CSMall Group
280 King Fook Holdings
1173 Veeko International Holdings
3389 Hengdeli Holdings
653 Bonjour Holdings

Price-To-Sales vs Peers: 653 is good value based on its Price-To-Sales Ratio (0.7x) compared to the peer average (0.7x).

Price to Earnings Ratio vs Industry

How does 653's PE Ratio compare vs other companies in the HK Specialty Retail Industry?

Price-To-Sales vs Industry: 653 is expensive based on its Price-To-Sales Ratio (0.7x) compared to the Hong Kong Specialty Retail industry average (0.7x)

Price to Sales Ratio vs Fair Ratio

What is 653's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

653 PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.7x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate 653's Price-To-Sales Fair Ratio for valuation analysis.

Share Price vs Fair Value

What is the Fair Price of 653 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate 653's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate 653's fair value for valuation analysis.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate 653's PEG Ratio to determine if it is good value.

Discover undervalued companies

Future Growth

How is Bonjour Holdings forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

Future Growth Score


Future Growth Score 0/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted Retail industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Bonjour Holdings has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Discover growth companies

  • Take a look at our analysis of 653’s management and see if the CEO’s compensation is within a reasonable range, who is on the board and if insiders have been trading lately.
  • Bonjour Holdings competitive advantages and company strategy can generally be found in its financial reports archived here.

Past Performance

How has Bonjour Holdings performed over the past 5 years?

Past Performance Score


Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: 653 is currently unprofitable.

Growing Profit Margin: 653 is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: 653 is unprofitable, and losses have increased over the past 5 years at a rate of 17.7% per year.

Accelerating Growth: Unable to compare 653's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: 653 is unprofitable, making it difficult to compare its past year earnings growth to the Specialty Retail industry (46.2%).

Return on Equity

High ROE: 653 has a negative Return on Equity (-2022.27%), as it is currently unprofitable.

Discover strong past performing companies

Financial Health

How is Bonjour Holdings's financial position?

Financial Health Score


Financial Health Score 2/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Stable Cash Runway

  • Forecast Cash Runway

Financial Position Analysis

Short Term Liabilities: 653's short term assets (HK$610.5M) exceed its short term liabilities (HK$573.4M).

Long Term Liabilities: 653's short term assets (HK$610.5M) exceed its long term liabilities (HK$127.7M).

Debt to Equity History and Analysis

Debt Level: 653's net debt to equity ratio (4298.7%) is considered high.

Reducing Debt: 653's debt to equity ratio has increased from 63% to 4706.4% over the past 5 years.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: Insufficient data to determine if 653 has enough cash runway based on its current free cash flow.

Forecast Cash Runway: Insufficient data to determine if 653 has enough cash runway if its free cash flow continues to grow or shrink based on historical rates.

Discover healthy companies


What is Bonjour Holdings's current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Future Dividend Coverage

Dividend Yield vs Market

Notable Dividend: Unable to evaluate 653's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate 653's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if 653's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if 653's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: 653 is not paying a notable dividend for the Hong Kong market.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as 653 has not reported any payouts.

Discover strong dividend paying companies


How experienced are the management team and are they aligned to shareholders interests?


Average board tenure


Iu Ming Wong (66 yo)



Mr. Iu Ming Wong serves as Chief Executive Officer at Bonjour Holdings Limited since July 10, 2020 and serves as Company Secretary since July 9, 2021. Mr. Wong served as General Manager of Internal Audit o...

Board Members

Experienced Board: 653's board of directors are not considered experienced ( 1.8 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 2.9%.

Top Shareholders

Company Information

Bonjour Holdings Limited's employee growth, exchange listings and data sources

Key Information

  • Name: Bonjour Holdings Limited
  • Ticker: 653
  • Exchange: SEHK
  • Founded: 1991
  • Industry: Specialty Stores
  • Sector: Retail
  • Implied Market Cap: HK$417.995m
  • Shares outstanding: 3.51b
  • Website:

Number of Employees


  • Bonjour Holdings Limited
  • Bonjour Tower
  • 12th Floor
  • Tsuen Wan
  • New Territories
  • Hong Kong


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/06/29 00:00
End of Day Share Price2022/06/24 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.