New Risk • May 05
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of Hong Kong stocks, typically moving 11% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Minor Risks Share price has been volatile over the past 3 months (11% average weekly change). Profit margins are more than 30% lower than last year (1.2% net profit margin). Valuation Update With 7 Day Price Move • May 05
Investor sentiment improves as stock rises 43% After last week's 43% share price gain to HK$6.00, the stock trades at a trailing P/E ratio of 13.4x. Average trailing P/E is 11x in the Specialty Retail industry in Hong Kong. Total loss to shareholders of 19% over the past year. Reported Earnings • Apr 26
Full year 2025 earnings released: EPS: CN¥0.39 (vs CN¥1.29 in FY 2024) Full year 2025 results: EPS: CN¥0.39 (down from CN¥1.29 in FY 2024). Revenue: CN¥13.7b (up 28% from FY 2024). Net income: CN¥161.1m (down 68% from FY 2024). Profit margin: 1.2% (down from 4.7% in FY 2024). The decrease in margin was driven by higher expenses. Reported Earnings • Mar 28
Full year 2025 earnings released: EPS: CN¥0.39 (vs CN¥1.29 in FY 2024) Full year 2025 results: EPS: CN¥0.39 (down from CN¥1.29 in FY 2024). Revenue: CN¥13.7b (up 28% from FY 2024). Net income: CN¥161.1m (down 68% from FY 2024). Profit margin: 1.2% (down from 4.7% in FY 2024). The decrease in margin was driven by higher expenses. Announcement • Mar 17
AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. to Report Fiscal Year 2025 Results on Mar 27, 2026 AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. announced that they will report fiscal year 2025 results on Mar 27, 2026 Valuation Update With 7 Day Price Move • Jan 05
Investor sentiment improves as stock rises 15% After last week's 15% share price gain to HK$6.43, the stock trades at a trailing P/E ratio of 6.8x. Average trailing P/E is 11x in the Specialty Retail industry in Hong Kong. Total loss to shareholders of 49% over the past year. New Risk • Nov 20
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of Hong Kong stocks, typically moving 10% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Minor Risks Share price has been volatile over the past 3 months (10% average weekly change). Profit margins are more than 30% lower than last year (2.9% net profit margin). Valuation Update With 7 Day Price Move • Nov 12
Investor sentiment deteriorates as stock falls 24% After last week's 24% share price decline to HK$5.72, the stock trades at a trailing P/E ratio of 6.2x. Average trailing P/E is 12x in the Specialty Retail industry in Hong Kong. Total loss to shareholders of 53% over the past year. Buy Or Sell Opportunity • Sep 30
Now 26% undervalued after recent price drop Over the last 90 days, the stock has fallen 11% to HK$7.30. The fair value is estimated to be HK$9.88, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 24% over the last year. Meanwhile, the company has become profitable. Buy Or Sell Opportunity • Aug 28
Now 23% undervalued after recent price drop Over the last 90 days, the stock has fallen 23% to HK$7.30. The fair value is estimated to be HK$9.46, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 7.3% over the last 3 years. Meanwhile, the company has become profitable. Announcement • Aug 18
AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. to Report First Half, 2025 Results on Aug 28, 2025 AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. announced that they will report first half, 2025 results on Aug 28, 2025 Announcement • Jun 30
Augroup (Shenzhen) Cross-Border Business Co., Ltd. Announces Board and Committee Changes AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. announced the composition of the fifth session of the Board as follows: Mr. Lu Haizhuan, Mr. Ze Kuaiyue and Ms. Zhuang Liyan have been re-elected as executive Directors; Mr. Yu Fenglu has been appointed as an executive Director; Ms. Meng Rongfang and Mr. Chen Xiaohuan have been re-elected as independent non-executive Directors; Ms. Gao Yu and Mr. Liu Yong have been appointed as independent non-executive Directors; and Ms. Zhang Li has been elected as an employee representative Director and non-executive Director of the fifth session of the Board at the Company's employee representative meeting held on 30 May 2025. The Board further announces that from 30 June 2025, the composition of each specialized committee under the Board is as follows: Audit Committee: Ms. Meng Rongfang (chairperson), Mr. Chen Xiaohuan and Ms. Gao Yu; Remuneration and Assessment Committee: Ms. Gao Yu (chairperson), Mr. Ze Kuaiyue and Mr. Liu Yong; Nomination Committee: Mr. Chen Xiaohuan (chairperson), Ms. Gao Yu and Mr. Lu Haizhuan; and Strategy Committee: Mr. Lu Haizhuan (chairperson), Mr. Ze Kuaiyue and Ms. Zhuang Liyan. Announcement • Jun 06
AuGroup (SHENZHEN) Cross-Border Business Co., Ltd., Annual General Meeting, Jun 30, 2025 AuGroup (SHENZHEN) Cross-Border Business Co., Ltd., Annual General Meeting, Jun 30, 2025, at 15:00 China Standard Time. Location: room 106, kangli information valley building, no. 66 pingji avenue, shanglilang community, nanwan street, longgang district, shenzhen, guangdong province., prc., China New Risk • May 18
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of Hong Kong stocks, typically moving 11% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. This is currently the only risk that has been identified for the company. Valuation Update With 7 Day Price Move • May 13
Investor sentiment improves as stock rises 34% After last week's 34% share price gain to HK$10.00, the stock trades at a trailing P/E ratio of 7.6x. Average forward P/E is 11x in the Specialty Retail industry in Hong Kong. Buy Or Sell Opportunity • Apr 28
Now 22% undervalued after recent price drop Over the last 90 days, the stock has fallen 40% to HK$7.49. The fair value is estimated to be HK$9.55, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 7.3% over the last 3 years. Meanwhile, the company has become profitable. Valuation Update With 7 Day Price Move • Apr 07
Investor sentiment deteriorates as stock falls 19% After last week's 19% share price decline to HK$8.78, the stock trades at a trailing P/E ratio of 3.7x. Average forward P/E is 10x in the Specialty Retail industry in Hong Kong. Reported Earnings • Mar 30
Full year 2024 earnings released: EPS: CN¥1.29 (vs CN¥1.37 in FY 2023) Full year 2024 results: EPS: CN¥1.29 (down from CN¥1.37 in FY 2023). Revenue: CN¥10.7b (up 23% from FY 2023). Net income: CN¥504.3m (down 5.2% from FY 2023). Profit margin: 4.7% (down from 6.1% in FY 2023). The decrease in margin was driven by higher expenses. Revenue is forecast to grow 9.9% p.a. on average during the next 2 years, compared to a 16% growth forecast for the Specialty Retail industry in Hong Kong. Announcement • Mar 18
AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. to Report Fiscal Year 2024 Results on Mar 28, 2025 AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. announced that they will report fiscal year 2024 results on Mar 28, 2025 Valuation Update With 7 Day Price Move • Dec 03
Investor sentiment improves as stock rises 19% After last week's 19% share price gain to HK$13.78, the stock trades at a trailing P/E ratio of 10.1x. Average trailing P/E is 10x in the Specialty Retail industry in Hong Kong. Board Change • Nov 08
Less than half of directors are independent Following the recent departure of a director, there are only 3 independent directors on the board. The company's board is composed of: 3 independent directors. 6 non-independent directors. Independent Non-Executive Director Eric Chen was the last independent director to join the board, commencing their role in 2023. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Announcement • Nov 08
AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. has completed an IPO in the amount of HKD 466.35732 million. AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. has completed an IPO in the amount of HKD 466.35732 million.
Security Name: H Shares
Security Type: Common Stock
Securities Offered: 8,968,500
Price\Range: HKD 15.6
Discount Per Security: HKD 0.468
Security Name: H Shares
Security Type: Common Stock
Securities Offered: 13,913,400
Price\Range: HKD 15.6
Discount Per Security: HKD 0.468
Security Name: H Shares
Security Type: Common Stock
Securities Offered: 7,012,800
Price\Range: HKD 15.6
Discount Per Security: HKD 0.468
Transaction Features: Regulation S; Sponsor Backed Offering 
