Pricer Management

Management criteria checks 3/4

Pricer's CEO is Magnus Larsson, appointed in Feb 2022, has a tenure of 2.75 years. total yearly compensation is SEK4.85M, comprised of 73.2% salary and 26.8% bonuses, including company stock and options. directly owns 0.023% of the company’s shares, worth SEK438.41K. The average tenure of the management team and the board of directors is 2.8 years and 1.4 years respectively.

Key information

Magnus Larsson

Chief executive officer

SEK 4.8m

Total compensation

CEO salary percentage	73.2%
CEO tenure	2.8yrs
CEO ownership	0.02%
Management average tenure	2.8yrs
Board average tenure	1.4yrs

Recent management updates

Recent updates

CEO Compensation Analysis

How has Magnus Larsson's remuneration changed compared to Pricer's earnings?
Date	Total Compensation	Salary	Company Earnings
Sep 30 2024	n/a	n/a	SEK 103m
Jun 30 2024	n/a	n/a	SEK 52m
Mar 31 2024	n/a	n/a	-SEK 6m
Dec 31 2023	SEK 5m	SEK 4m	-SEK 48m
Sep 30 2023	n/a	n/a	-SEK 39m
Jun 30 2023	n/a	n/a	-SEK 25m
Mar 31 2023	n/a	n/a	-SEK 13m
Dec 31 2022	SEK 5m	SEK 3m	SEK 5m

Compensation vs Market: Magnus's total compensation ($USD440.65K) is below average for companies of similar size in the UK market ($USD736.76K).

Compensation vs Earnings: Magnus's compensation has been consistent with company performance over the past year.

CEO

Magnus Larsson (54 yo)

2.8yrs

Tenure

SEK 4,845,000

Compensation

Mr. Magnus Larsson is Chief Executive Officer and President of Pricer AB (publ) from December 2022. He served as Acting Chief Executive Officer at Pricer AB (publ) since February 2022 until December 2022 a...

Leadership Team

Name	Position	Tenure	Compensation	Ownership
Magnus Larsson	President & CEO	2.8yrs	SEK 4.85m	0.023% SEK 438.4k
Claes Wenthzel	Acting Chief Financial Officer	less than a year	no data	0.24% SEK 4.6m
Cecilia Vinell	Global Communications Manager	no data	no data	no data
Jorgen Jost auf Stroth	Chief Supply Chain Officer	less than a year	no data	0.050% SEK 974.8k
Chris Chalkitis	Chief Digital Officer	5.8yrs	no data	0.012% SEK 235.6k
Mats Arnehall	Chief Commercial Officer	2.8yrs	no data	0.034% SEK 650.4k
Finn Wikander	Chief Product Officer	1.8yrs	no data	no data
Olivier Tomassino	Business Controller	9.5yrs	no data	no data

2.8yrs

Average Tenure

57yo

Average Age

Experienced Management: 0H38's management team is considered experienced (2.8 years average tenure).

Board Members

Name	Position	Tenure	Compensation	Ownership
Emil Ahlberg	Independent Director	1.4yrs	SEK 211.00k	0.22% SEK 4.3m
Ole Jensen	Independent Director	1.4yrs	SEK 211.00k	no data
Bernt Ingman	Independent Chairman of Board	1.4yrs	SEK 395.00k	0.089% SEK 1.7m
Torbjörn Möller	Independent Director	1.4yrs	SEK 183.00k	0.00087% SEK 16.9k
Jenni Virnes	Independent Director	8.8yrs	SEK 325.00k	no data
Linda Pimmeshofer	Director	less than a year	no data	no data

1.4yrs

Average Tenure

52.5yo

Average Age

Experienced Board: 0H38's board of directors are not considered experienced ( 1.4 years average tenure), which suggests a new board.

Pricer Management

Management criteria checks 3/4

Key information

Recent management updates

Acting Chief Financial Officer recently bought kr998k worth of stock

High number of new and inexperienced directors

High number of new and inexperienced directors

Pricer AB Approves the Election of Linda Pimmeshofer as Director

Thans Granberg and Jonas Guldstrand Not to Stand for Re-Election as Board Members of Pricer AB (publ)

President & CEO recently bought kr77k worth of stock

Recent updates

Third quarter 2024 earnings released: EPS: kr0.26 (vs kr0.054 loss in 3Q 2023)

Pricer AB (publ) to Report First Half, 2025 Results on Jul 17, 2025

Acting Chief Financial Officer recently bought kr998k worth of stock

Second quarter 2024 earnings released: EPS: kr0.26 (vs kr0.14 loss in 2Q 2023)

Now 20% overvalued after recent price rise

High number of new and inexperienced directors

High number of new and inexperienced directors

Pricer AB Approves the Election of Linda Pimmeshofer as Director

First quarter 2024 earnings released: EPS: kr0.092 (vs kr0.25 loss in 1Q 2023)

Thans Granberg and Jonas Guldstrand Not to Stand for Re-Election as Board Members of Pricer AB (publ)

Full year 2023 earnings released: kr0.35 loss per share (vs kr0.043 profit in FY 2022)

Pricer AB (publ) Updates Long Term Earnings Guidance

President & CEO recently bought kr77k worth of stock

Full year 2023 earnings released: kr0.35 loss per share (vs kr0.043 profit in FY 2022)

Pricer AB (publ) Announces Appointment of Claes Wenthzel as Acting CFO

Pricer Showcases Digital in-Store Automation Solutions At NRF

Pricer Showcases Digital in-Store Automation Solutions At NRF

New major risk - Revenue and earnings growth

Now 24% undervalued after recent price drop

Pricer AB Announces CFO Changes

Pricer AB (publ) Announces Composition of Nomination Committee

New minor risk - Market cap size

Pricer AB (publ) to Report Q1, 2024 Results on Apr 25, 2024

New minor risk - Shareholder dilution

Second quarter 2023 earnings released

High number of new directors

Pricer AB (publ) Announces Board Election

Pricer AB (Publ) Announces Decline in Re-Election of Irene Waldemarson as Board Member

Pricer AB (Publ) Announces Knut Faremo Will Not Stand for Re-Election as Chairman of the Board

Vice President of Operations recently bought kr77k worth of stock

Executive Chairman of the Board recently bought kr503k worth of stock

First quarter 2023 earnings released: kr0.25 loss per share (vs kr0.086 loss in 1Q 2022)

Full year 2022 earnings released: EPS: kr0.044 (vs kr0.72 in FY 2021)

Pricer AB (publ) to Report Fiscal Year 2022 Final Results on Apr 20, 2023

Pricer AB (Publ) Proposes No Dividend Paid for the Year 2022

Pricer AB Appoints Magnus Larsson as President

Pricer AB (Publ) Appoints Nomination Committee Appointed Ahead of 2023 Annual General Meeting

Third quarter 2022 earnings released

Pricer AB (publ) to Report First Half, 2023 Results on Jul 20, 2023

Upcoming dividend of kr1.00 per share

Pricer AB (Publ) Announces Resignation of Göran Sundholm as Member of the Board

Investor sentiment improved over the past week

Second quarter 2022 earnings released: kr0.032 loss per share (vs kr0.14 profit in 2Q 2021)

Pricer AB (publ) to Report Fiscal Year 2022 Results on Feb 10, 2023

Vice President of Sales recently sold kr64k worth of stock

Pricer AB (Publ) Approves Election of Irene Waldemarson as Director

Independent Director recently bought kr3.3m worth of stock

First quarter 2022 earnings released: kr0.086 loss per share (vs kr0.16 profit in 1Q 2021)

Full year 2021 earnings released: EPS: kr0.72 (vs kr1.16 in FY 2020)

Pricer AB (Publ) Proposes Dividend, Payable 8 November 2022

Independent Chairman recently bought kr2.0m worth of stock

Pricer AB Announces CEO Changes

Pricer AB (Publ) Proposes Dividend

Full year 2021 earnings: EPS in line with analyst expectations despite revenue beat

Investor sentiment deteriorated over the past week

Pricer AB (Publ) Announces Executive Changes

Upcoming dividend of kr0.50 per share

Third quarter 2021 earnings released

Second quarter 2021 earnings released

Vice President of Sales recently sold kr500k worth of stock

Vice President of Sales recently sold kr500k worth of stock

Independent Director has left the company

First quarter 2021 earnings released: EPS kr0.16 (vs kr0.13 in 1Q 2020)

Upcoming dividend of kr0.50 per share

Full year 2020 earnings released: EPS kr1.16 (vs kr0.89 in FY 2019)

Pricer Appoints Susanna Zethelius as Member of the Executive Management Team

Independent Director recently bought kr213k worth of stock

Pricer AB (publ) to Report Fiscal Year 2020 Results on Mar 31, 2021

Full year 2020 earnings released: EPS kr1.16 (vs kr0.89 in FY 2019)