Darcy Willson-Rymer Bought 9.8% More Shares In Card Factory

Whilst it may not be a huge deal, we thought it was good to see that the Card Factory plc (LON:CARD) CEO & Executive Director, Darcy Willson-Rymer, recently bought UK£50k worth of stock, for UK£1.00 per share. Although the purchase is not a big one, increasing their shareholding by only 9.8%, it can be interpreted as a good sign.

View our latest analysis for Card Factory

The Last 12 Months Of Insider Transactions At Card Factory

Notably, that recent purchase by CEO & Executive Director Darcy Willson-Rymer was not the only time they bought Card Factory shares this year. They previously made an even bigger purchase of UK£90k worth of shares at a price of UK£0.97 per share. So it's clear an insider wanted to buy, at around the current price, which is UK£1.03. Of course they may have changed their mind. But this suggests they are optimistic. We do always like to see insider buying, but it is worth noting if those purchases were made at well below today's share price, as the discount to value may have narrowed with the rising price. In this case we're pleased to report that the insider purchases were made at close to current prices.

In the last twelve months Card Factory insiders were buying shares, but not selling. You can see a visual depiction of insider transactions (by companies and individuals) over the last 12 months, below. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

There are always plenty of stocks that insiders are buying. If investing in lesser known companies is your style, you could take a look at this free list of companies. (Hint: insiders have been buying them).

Insider Ownership Of Card Factory

I like to look at how many shares insiders own in a company, to help inform my view of how aligned they are with insiders. We usually like to see fairly high levels of insider ownership. Based on our data, Card Factory insiders have about 0.2% of the stock, worth approximately UK£830k. However, it's possible that insiders might have an indirect interest through a more complex structure. We prefer to see high levels of insider ownership.

What Might The Insider Transactions At Card Factory Tell Us?

The recent insider purchases are heartening. We also take confidence from the longer term picture of insider transactions. While the overall levels of insider ownership are below what we'd like to see, the history of transactions imply that Card Factory insiders are reasonably well aligned, and optimistic for the future. In addition to knowing about insider transactions going on, it's beneficial to identify the risks facing Card Factory. At Simply Wall St, we found 2 warning signs for Card Factory that deserve your attention before buying any shares.

Of course, you might find a fantastic investment by looking elsewhere. So take a peek at this free list of interesting companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.