Kid Management
Management criteria checks 2/4
We currently do not have sufficient information about the CEO.
Key information
Marianne Fulford
Chief executive officer
NOK 3.6m
Total compensation
| CEO salary percentage | 61.96% |
| CEO tenure | 1.1yrs |
| CEO ownership | 0.04% |
| Management average tenure | no data |
| Board average tenure | 6.1yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | NOK 220m |
| Dec 31 2025 | NOK 4m | NOK 2m | NOK 229m |
Compensation vs Market: Marianne's total compensation ($USD374.24K) is below average for companies of similar size in the UK market ($USD1.20M).
Compensation vs Earnings: Insufficient data to compare Marianne's compensation with company performance.
CEO
Marianne Fulford (50 yo)
Ms. Marianne Fulford is Chief Executive Officer of Kid ASA from May 1, 2025. Ms. Fulford served as Head of Sourcing at Kid ASA since April 2016. Ms. Fulford served as Category Manager at Kid since 2008.Fu...
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Independent Director | 6.1yrs | NOK 485.00k | 0.0074% NOK 356.1k | |
| Independent Chairman of Board | 4.1yrs | NOK 859.00k | 0.017% NOK 828.7k | |
| Independent Director | 6.1yrs | NOK 435.00k | 0.0031% NOK 150.1k | |
| Independent Director | 10.8yrs | NOK 537.00k | 0.080% NOK 3.9m | |
| Independent Director | 2.1yrs | NOK 435.00k | no data |
Experienced Board: KIDO's board of directors are considered experienced (6.1 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/14 14:32 |
| End of Day Share Price | 2026/04/13 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Kid ASA is covered by 5 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| Ole Westgaard | DNB Carnegie |
| Tarjei Hatlen | DNB Carnegie |