BHG Group Management

Management criteria checks 1/4

BHG Group's CEO is Gustaf Ohrn, appointed in Aug 2022, has a tenure of 1.75 years. total yearly compensation is SEK15.60M, comprised of 41% salary and 59% bonuses, including company stock and options. directly owns 0.007% of the company’s shares, worth SEK181.14K. The average tenure of the management team and the board of directors is 2.3 years and 1.2 years respectively.

Key information

Gustaf Ohrn

Chief executive officer

SEK 15.6m

Total compensation

CEO salary percentage	41.0%
CEO tenure	1.8yrs
CEO ownership	0.007%
Management average tenure	2.3yrs
Board average tenure	1.2yrs

Recent management updates

Recent updates

CEO Compensation Analysis

How has Gustaf Ohrn's remuneration changed compared to BHG Group's earnings?
Date	Total Compensation	Salary	Company Earnings
Mar 31 2024	n/a	n/a	-SEK 2b
Dec 31 2023	SEK 16m	SEK 6m	-SEK 2b
Sep 30 2023	n/a	n/a	-SEK 2b
Jun 30 2023	n/a	n/a	-SEK 363m
Mar 31 2023	n/a	n/a	-SEK 194m
Dec 31 2022	SEK 6m	SEK 2m	SEK 34m
Sep 30 2022	n/a	n/a	SEK 324m
Jun 30 2022	n/a	n/a	SEK 472m
Mar 31 2022	n/a	n/a	SEK 478m
Dec 31 2021	SEK 500k	n/a	SEK 481m
Sep 30 2021	n/a	n/a	SEK 462m
Jun 30 2021	n/a	n/a	SEK 534m
Mar 31 2021	n/a	n/a	SEK 481m
Dec 31 2020	SEK 300k	n/a	SEK 415m

Compensation vs Market: Gustaf's total compensation ($USD1.42M) is above average for companies of similar size in the UK market ($USD775.47K).

Compensation vs Earnings: Gustaf's compensation has increased whilst the company is unprofitable.

CEO

Gustaf Ohrn (56 yo)

1.8yrs

Tenure

SEK 15,600,000

Compensation

Mr. Gustaf Ohrn served as Chairman of the Board at MBRS Group AB (formerly known as We aRe Spin Dye (WRSD) AB (publ)) since 2021 until May 25, 2022. He served as Chairman of the Board of BHG Group AB (publ...

Leadership Team

Name	Position	Tenure	Compensation	Ownership
Gustaf Ohrn	CEO & President	1.8yrs	SEK 15.60m	0.0073% SEK 181.1k
Jesper Flemme	Group Chief Financial Officer	4.3yrs	no data	0.017% SEK 418.3k
Martin Leo	Group CTO & Head of Sustainability	no data	no data	no data
Jakob Nylin	Head of Investor Relations	no data	no data	no data
Henrik Jonsson	Head of Group Legal	no data	no data	no data
Martin Edblad	Head of M&A	4.3yrs	SEK 2.10m	no data
Peter Rosvall	Head of New Operations	no data	no data	no data
Christian Eriksson	Head of Value Home Segment	3.3yrs	no data	1% SEK 25.1m
Mikael Hagman	Deputy CEO & Head of the Home Improvement Segment	1.6yrs	no data	0.014% SEK 341.5k
Bank Bergstrom	Head of the Premium Living Segment	2.3yrs	no data	0.059% SEK 1.5m
David Olhed	Group Chief Commercial Officer	less than a year	no data	no data

2.3yrs

Average Tenure

46yo

Average Age

Experienced Management: BHGS's management team is considered experienced (2.3 years average tenure).

Board Members

Name	Position	Tenure	Compensation	Ownership
Kristian Eikre	Director	1.3yrs	no data	no data
Pernille Fabricius	Independent Director	less than a year	no data	no data
Joanna Hummel	Independent Director	2yrs	SEK 400.00k	0.012% SEK 300.8k
Mikael Olander	Independent Director	less than a year	SEK 200.00k	6.3% SEK 157.3m
Christian Bubenheim	Independent Chairman	4yrs	SEK 700.00k	0.0056% SEK 139.4k
Negin Yeganegy	Independent Director	less than a year	SEK 200.00k	no data

1.2yrs

Average Tenure

52.5yo

Average Age

Experienced Board: BHGS's board of directors are not considered experienced ( 1.2 years average tenure), which suggests a new board.

BHG Group Management

Management criteria checks 1/4

Key information

Recent management updates

BHG Group AB (publ), Annual General Meeting, May 06, 2025

Change in the Nomination Committee of BHG Group

Bhg Group AB (Publ) announces Resignation of Vesa Koskinen as Board of Director

Less than half of directors are independent

BHG Group AB (publ), Annual General Meeting, May 06, 2024

Less than half of directors are independent

Recent updates

BHG Group AB (publ), Annual General Meeting, May 06, 2025

BHG Group AB (publ) to Report Fiscal Year 2024 Results on Jan 29, 2025

BHG Group AB (publ) to Report Nine Months, 2025 Results on Oct 24, 2025

Change in the Nomination Committee of BHG Group

Bhg Group AB (Publ) announces Resignation of Vesa Koskinen as Board of Director

Less than half of directors are independent

BHG Group AB (publ) to Report Q2, 2024 Results on Jul 18, 2024

BHG Group AB (publ), Annual General Meeting, May 06, 2024

Less than half of directors are independent

BHG Group AB (Publ) Announces Change of Management Changes, Effective 30 June 2023

Director recently bought kr29m worth of stock

Less than half of directors are independent

High number of new directors

BHG Group AB (publ) Elects Mikael Olander and Negin Yeganegy to Its Board of Directors

Investor sentiment deteriorates as stock falls 23%

High number of new and inexperienced directors

Full year 2022 earnings released: EPS: kr0.25 (vs kr3.97 in FY 2021)

Investor sentiment deteriorates as stock falls 22%

Less than half of directors are independent

BHG Group AB (publ) Approves Changes to its Board of Directors

BHG Group AB (Publ) Appoints Sara Sterner as Head of HR, Communications and ESG

BHG Group AB (publ) has completed a Follow-on Equity Offering in the amount of SEK 799.999995 million.

BHG Group AB (Publ) Announces Management Changes

High number of new and inexperienced directors

Third quarter 2022 earnings released: kr0.62 loss per share (vs kr0.50 profit in 3Q 2021)

BHG Group AB (publ) to Report Fiscal Year 2023 Results on Jan 26, 2024

High number of new and inexperienced directors

Investor sentiment deteriorated over the past week

BHG Group AB Announces Appointment of Nomination Committee for 2023 Annual General Meeting

BHG Group AB (publ), Annual General Meeting, May 03, 2023

Investor sentiment deteriorated over the past week

Investor sentiment deteriorated over the past week

Bhg Group AB (Publ) Announces Management Changes

Second quarter 2022 earnings released: EPS: kr1.44 (vs kr1.63 in 2Q 2021)

BHG Group AB (publ) to Report Fiscal Year 2022 Results on Jan 27, 2023

Investor sentiment deteriorated over the past week

Pernilla Walfridsson to Leave on the Board of Directors of BHG Group AB (publ)

High number of new and inexperienced directors

Now 33% undervalued after recent price drop

BHG Group AB (publ) Announces Board Appointments

First quarter 2022 earnings released: EPS: kr0.89 (vs kr0.97 in 1Q 2021)

Less than half of directors are independent

Full year 2021 earnings released: EPS: kr3.97 (vs kr3.87 in FY 2020)

Now 21% undervalued after recent price drop

Full year 2021 earnings: EPS in line with analyst expectations despite revenue beat

Now 20% undervalued

Less than half of directors are independent

Less than half of directors are independent

Investor sentiment deteriorated over the past week

Third quarter 2021 earnings released: EPS kr0.50 (vs kr1.24 in 3Q 2020)

Less than half of directors are independent

Less than half of directors are independent

BHG Group AB (publ) (OM:BHG) agreed to acquire an 80% stake in Ah-Trading Gmbh from Aron and Birgit Holtermann and Fabian Simon for approximately SEK 490 million.

Less than half of directors are independent

Investor sentiment deteriorated over the past week

Second quarter 2021 earnings released: EPS kr1.63 (vs kr1.34 in 2Q 2020)

BHG Group AB (publ) (OM:BHG) agreed to acquire a 92.2% stake in HYMA Skog & Trädgårds AB from Verdane and HYMA management team for approximately SEK 1.1 billion.

First quarter 2021 earnings released: EPS kr0.97 (vs kr0.43 in 1Q 2020)

Full year 2020 earnings released

Investor sentiment improved over the past week

BHG Group AB (publ) Appoints Maria Morin as Head of HR, Communications and ESG, Effective on August 1, 2021

New 90-day low: kr142

Group Chief Financial Officer recently sold kr9.0m worth of stock

BHG Group AB (OM:BHG) acquired 51% stake in IP-Agency Finland Oy.

Full year 2020 earnings released: EPS kr3.87 (vs kr1.64 in FY 2019)

Revenue beats expectations

New 90-day high: kr179

BHG Group AB Announces Management Changes

New 90-day high: kr165