ITV plc

LSE:ITV Stock Report

Market Cap: UK£3.0b

ITV Valuation

Is ITV undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of ITV when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Fair Value: ITV (£0.8) is trading below our estimate of fair value (£2.55)

Significantly Below Fair Value: ITV is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for ITV?

Key metric: As ITV is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for ITV. This is calculated by dividing ITV's market cap by their current earnings.
What is ITV's PE Ratio?
PE Ratio16.1x
EarningsUK£186.00m
Market CapUK£2.99b

Price to Earnings Ratio vs Peers

How does ITV's PE Ratio compare to its peers?

The above table shows the PE ratio for ITV vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average13.2x
WPP WPP
9.8x4.16%UK£3.7b
STVG STV Group
10.8x47.28%UK£54.8m
RMV Rightmove
19.2x6.77%UK£3.9b
FOUR 4imprint Group
12.9x-9.90%UK£1.1b
ITV ITV
16.1x6.32%UK£3.0b

Price-To-Earnings vs Peers: ITV is expensive based on its Price-To-Earnings Ratio (16.1x) compared to the peer average (13.2x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does ITV's PE Ratio compare vs other companies in the European Media Industry?

3 CompaniesPrice / EarningsEstimated GrowthMarket Cap
ITV 16.1xIndustry Avg. 14.6xNo. of Companies13PE01020304050+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: ITV is expensive based on its Price-To-Earnings Ratio (16.1x) compared to the European Media industry average (14.6x).

Price to Earnings Ratio vs Fair Ratio

What is ITV's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

ITV PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio16.1x
Fair PE Ratio18.5x

Price-To-Earnings vs Fair Ratio: ITV is good value based on its Price-To-Earnings Ratio (16.1x) compared to the estimated Fair Price-To-Earnings Ratio (18.5x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst ITV forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUK£0.80
UK£0.80
-0.60%
16.66%UK£1.03UK£0.62n/a6
Dec ’26UK£0.82
UK£0.80
-3.08%
17.55%UK£1.05UK£0.62n/a6
Nov ’26UK£0.70
UK£0.85
+22.24%
14.90%UK£1.12UK£0.72n/a7
Oct ’26UK£0.81
UK£0.85
+5.37%
14.90%UK£1.12UK£0.72n/a7
Sep ’26UK£0.81
UK£0.85
+4.47%
14.90%UK£1.12UK£0.72n/a7
Aug ’26UK£0.82
UK£0.85
+4.43%
13.48%UK£1.12UK£0.72n/a8
Jul ’26UK£0.84
UK£0.80
-4.08%
17.73%UK£1.10UK£0.61n/a7
Jun ’26UK£0.78
UK£0.80
+2.38%
17.84%UK£1.10UK£0.61n/a7
May ’26UK£0.81
UK£0.81
-0.30%
17.85%UK£1.12UK£0.63n/a7
Apr ’26UK£0.79
UK£0.87
+10.69%
16.67%UK£1.15UK£0.70n/a8
Mar ’26UK£0.71
UK£0.86
+20.35%
20.28%UK£1.15UK£0.60n/a7
Feb ’26UK£0.74
UK£0.86
+15.40%
20.28%UK£1.15UK£0.60n/a7
Jan ’26UK£0.74
UK£0.88
+19.57%
19.22%UK£1.15UK£0.60UK£0.828
Dec ’25UK£0.73
UK£0.88
+20.96%
19.02%UK£1.14UK£0.60UK£0.828
Nov ’25UK£0.74
UK£0.95
+28.37%
19.77%UK£1.21UK£0.66UK£0.708
Oct ’25UK£0.79
UK£0.95
+20.11%
19.62%UK£1.21UK£0.66UK£0.818
Sep ’25UK£0.80
UK£0.95
+19.35%
19.62%UK£1.21UK£0.66UK£0.818
Aug ’25UK£0.80
UK£0.96
+19.84%
18.54%UK£1.21UK£0.66UK£0.829
Jul ’25UK£0.80
UK£0.95
+19.32%
19.04%UK£1.21UK£0.66UK£0.849
Jun ’25UK£0.80
UK£0.93
+16.33%
18.50%UK£1.21UK£0.66UK£0.7810
May ’25UK£0.70
UK£0.88
+25.36%
21.60%UK£1.21UK£0.59UK£0.8110
Apr ’25UK£0.74
UK£0.88
+19.49%
21.28%UK£1.21UK£0.59UK£0.7910
Mar ’25UK£0.64
UK£0.83
+29.77%
26.00%UK£1.21UK£0.54UK£0.7110
Feb ’25UK£0.59
UK£0.82
+39.97%
27.33%UK£1.21UK£0.48UK£0.7410
Jan ’25UK£0.63
UK£0.85
+34.32%
28.05%UK£1.21UK£0.45UK£0.749
UK£0.8
Fair Value
0.6% overvalued intrinsic discount
6
Number of Analysts

Analyst Forecast: Target price is lower than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/01/06 01:47
End of Day Share Price 2026/01/06 00:00
Earnings2025/06/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

ITV plc is covered by 24 analysts. 6 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
William Noel MilnerArete Research Services LLP
JULIEN ROCHBarclays
Sarah SimonBerenberg