WPP plc

BATS-CHIXE:WPPL Stock Report

Market Cap: UK£8.3b

WPP Valuation

Is WPPL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of WPPL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
UK£12.77
Fair Value
39.3% undervalued intrinsic discount
13
Number of Analysts

Below Fair Value: WPPL (£7.75) is trading below our estimate of fair value (£12.77)

Significantly Below Fair Value: WPPL is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for WPPL?

Key metric: As WPPL is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for WPPL. This is calculated by dividing WPPL's market cap by their current earnings.
What is WPPL's PE Ratio?
PE Ratio40.8x
EarningsUK£203.40m
Market CapUK£8.30b

Price to Earnings Ratio vs Peers

How does WPPL's PE Ratio compare to its peers?

The above table shows the PE ratio for WPPL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average26.5x
INF Informa
36.6x21.9%UK£11.4b
FOUR 4imprint Group
18.9x4.5%UK£1.7b
NEXN Nexxen International
45x38.7%UK£501.1m
NFG Next 15 Group
5.5x-25.2%UK£337.2m
WPPL WPP
40.8x15.2%UK£8.3b

Price-To-Earnings vs Peers: WPPL is expensive based on its Price-To-Earnings Ratio (40.8x) compared to the peer average (26.6x).

Price to Earnings Ratio vs Industry

How does WPPL's PE Ratio compare vs other companies in the GB Media Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
No more companies available in this PE range
No. of Companies5PE01632486480+
0 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: WPPL is expensive based on its Price-To-Earnings Ratio (40.8x) compared to the European Media industry average (13.6x).

Price to Earnings Ratio vs Fair Ratio

What is WPPL's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

WPPL PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio40.8x
Fair PE Ratio27.1x

Price-To-Earnings vs Fair Ratio: WPPL is expensive based on its Price-To-Earnings Ratio (40.8x) compared to the estimated Fair Price-To-Earnings Ratio (27.1x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst WPPL forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUK£7.75
UK£8.59
+10.9%
14.5%UK£11.30UK£6.70n/a13
Jan ’26UK£8.27
UK£8.69
+5.1%
17.2%UK£11.30UK£6.30n/a14
Dec ’25UK£8.62
UK£8.48
-1.6%
15.9%UK£11.30UK£6.30n/a14
Nov ’25UK£8.26
UK£8.47
+2.5%
16.0%UK£11.30UK£6.30n/a14
Oct ’25UK£7.80
UK£8.33
+6.7%
17.8%UK£11.30UK£6.30n/a14
Sep ’25UK£7.24
UK£8.33
+15.0%
18.1%UK£11.30UK£6.30n/a14
Aug ’25UK£7.32
UK£8.80
+20.2%
17.9%UK£12.00UK£6.30n/a14
Jul ’25UK£7.20
UK£8.83
+22.6%
17.6%UK£12.00UK£6.30n/a14
Jun ’25UK£8.21
UK£8.84
+7.7%
17.0%UK£12.00UK£6.30n/a15
May ’25UK£8.07
UK£8.79
+8.9%
16.8%UK£12.00UK£6.30n/a15
Apr ’25UK£7.57
UK£8.76
+15.8%
18.5%UK£12.00UK£6.30n/a15
Mar ’25UK£7.11
UK£8.76
+23.1%
18.5%UK£12.00UK£6.30n/a15
Feb ’25UK£7.68
UK£9.07
+18.2%
20.2%UK£12.50UK£6.30UK£7.7515
Jan ’25UK£7.53
UK£9.28
+23.3%
23.1%UK£12.80UK£6.40UK£8.2715
Dec ’24UK£7.09
UK£9.62
+35.6%
24.9%UK£13.80UK£6.40UK£8.6216
Nov ’24UK£7.12
UK£9.94
+39.5%
23.7%UK£13.80UK£6.40UK£8.2615
Oct ’24UK£7.35
UK£10.82
+47.2%
18.3%UK£13.80UK£7.45UK£7.8015
Sep ’24UK£7.72
UK£11.27
+46.1%
15.5%UK£14.20UK£8.40UK£7.2416
Aug ’24UK£8.46
UK£12.35
+45.9%
11.5%UK£14.50UK£8.40UK£7.3216
Jul ’24UK£8.21
UK£12.25
+49.3%
12.6%UK£14.50UK£8.60UK£7.2018
Jun ’24UK£8.66
UK£11.96
+38.1%
18.5%UK£15.00UK£5.18UK£8.2119
May ’24UK£9.25
UK£11.93
+28.9%
18.6%UK£15.00UK£5.18UK£8.0719
Apr ’24UK£9.61
UK£12.04
+25.3%
18.2%UK£15.00UK£5.18UK£7.5719
Mar ’24UK£10.36
UK£11.63
+12.3%
20.4%UK£15.00UK£5.18UK£7.1118
Feb ’24UK£9.60
UK£10.63
+10.8%
22.5%UK£15.00UK£5.18UK£7.6819
Analyst Price Target
Consensus Narrative from 13 Analysts
UK£8.61
Fair Value
10.0% undervalued intrinsic discount
13
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/01/31 01:10
End of Day Share Price 2025/01/31 00:00
Earnings2024/06/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

WPP plc is covered by 46 analysts. 11 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Hélène CoumesAlphaValue
JULIEN ROCHBarclays
Sarah SimonBerenberg