The Clorox Company

LSE:0I0J Stock Report

Market Cap: US$18.1b

Clorox Valuation

Is 0I0J undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 0I0J when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
US$265.15
Fair Value
44.6% undervalued intrinsic discount
20
Number of Analysts

Below Fair Value: 0I0J ($146.86) is trading below our estimate of fair value ($265.15)

Significantly Below Fair Value: 0I0J is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 0I0J?

Key metric: As 0I0J is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 0I0J. This is calculated by dividing 0I0J's market cap by their current earnings.
What is 0I0J's PE Ratio?
PE Ratio39.7x
EarningsUS$457.00m
Market CapUS$18.13b

Price to Earnings Ratio vs Peers

How does 0I0J's PE Ratio compare to its peers?

The above table shows the PE ratio for 0I0J vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average22.6x
RKT Reckitt Benckiser Group
23.1x10.7%UK£35.7b
MCB McBride
7.1x3.8%UK£235.8m
ESSITY B Essity
16.1x7.3%SEK 192.9b
CHD Church & Dwight
43.9x12.2%US$25.6b
0I0J Clorox
39.7x16.7%US$18.1b

Price-To-Earnings vs Peers: 0I0J is expensive based on its Price-To-Earnings Ratio (39.7x) compared to the peer average (22.5x).

Price to Earnings Ratio vs Industry

How does 0I0J's PE Ratio compare vs other companies in the Global Household Products Industry?

3 CompaniesPrice / EarningsEstimated GrowthMarket Cap
0I0J 39.7xIndustry Avg. 16.9xNo. of Companies14PE01224364860+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: 0I0J is expensive based on its Price-To-Earnings Ratio (39.7x) compared to the Global Household Products industry average (16.9x).

Price to Earnings Ratio vs Fair Ratio

What is 0I0J's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

0I0J PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio39.7x
Fair PE Ratio26.4x

Price-To-Earnings vs Fair Ratio: 0I0J is expensive based on its Price-To-Earnings Ratio (39.7x) compared to the estimated Fair Price-To-Earnings Ratio (26.4x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 0I0J forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$146.86
US$164.46
+12.0%
8.2%US$189.00US$138.00n/a20
Feb ’26US$159.20
US$164.09
+3.1%
8.7%US$189.00US$130.00n/a20
Jan ’26US$161.52
US$163.74
+1.4%
8.5%US$189.00US$139.00n/a20
Dec ’25US$167.17
US$162.59
-2.7%
8.3%US$188.00US$139.00n/a20
Nov ’25US$162.83
US$161.46
-0.8%
8.2%US$188.00US$139.00n/a20
Oct ’25US$164.37
US$154.15
-6.2%
9.2%US$187.00US$130.00n/a21
Sep ’25US$157.78
US$147.82
-6.3%
7.5%US$170.00US$128.00n/a21
Aug ’25US$133.79
US$145.33
+8.6%
8.7%US$170.00US$122.00n/a20
Jul ’25US$134.69
US$149.09
+10.7%
7.1%US$170.00US$130.00n/a19
Jun ’25US$129.79
US$151.77
+16.9%
6.8%US$170.00US$132.00n/a19
May ’25US$141.53
US$152.47
+7.7%
6.9%US$169.00US$132.00n/a19
Apr ’25US$153.03
US$156.05
+2.0%
5.8%US$170.00US$140.00n/a19
Mar ’25US$152.08
US$156.21
+2.7%
5.8%US$170.00US$140.00n/a19
Feb ’25US$147.41
US$140.36
-4.8%
10.6%US$166.00US$117.00US$159.2018
Jan ’25US$141.98
US$139.57
-1.7%
10.8%US$166.00US$115.00US$161.5220
Dec ’24US$142.91
US$136.77
-4.3%
11.1%US$165.00US$115.00US$167.1720
Nov ’24US$115.44
US$138.16
+19.7%
13.5%US$171.00US$118.00US$162.8318
Oct ’24US$129.08
US$153.89
+19.2%
9.4%US$185.00US$127.00US$164.3719
Sep ’24US$155.16
US$158.39
+2.1%
9.5%US$185.00US$127.00US$157.7818
Aug ’24US$152.54
US$154.83
+1.5%
10.5%US$185.00US$117.00US$133.7918
Jul ’24US$158.76
US$155.50
-2.1%
9.9%US$185.00US$124.00US$134.6918
Jun ’24US$158.56
US$157.00
-1.0%
9.9%US$186.00US$124.00US$129.7919
May ’24US$167.02
US$144.21
-13.7%
11.5%US$165.00US$113.00US$141.5319
Apr ’24US$155.95
US$141.15
-9.5%
11.4%US$165.00US$108.00US$153.0320
Mar ’24US$154.55
US$141.40
-8.5%
11.5%US$165.00US$108.00US$152.0820
Feb ’24US$142.91
US$138.00
-3.4%
11.3%US$164.00US$110.00US$147.4119
Analyst Price Target
Consensus Narrative from 20 Analysts
US$164.14
Fair Value
10.5% undervalued intrinsic discount
20
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/02/11 10:29
End of Day Share Price 2025/02/11 00:00
Earnings2024/12/31
Annual Earnings2024/06/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

The Clorox Company is covered by 43 analysts. 18 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
John StaszakArgus Research Company
Edward LewisAtlantic Equities LLP
Ishan MajumdarBaptista Research