Rapala VMC Management
Management criteria checks 2/4
Rapala VMC's CEO is Cyrille Viellard, appointed in Mar 2025, has a tenure of less than a year. total yearly compensation is €309.95K, comprised of 74.6% salary and 25.4% bonuses, including company stock and options. directly owns 0.068% of the company’s shares, worth €31.82K. The average tenure of the management team and the board of directors is 1.8 years and 4.1 years respectively.
Key information
Cyrille Viellard
Chief executive officer
€310.0k
Total compensation
| CEO salary percentage | 74.57% |
| CEO tenure | less than a year |
| CEO ownership | 0.07% |
| Management average tenure | 1.8yrs |
| Board average tenure | 4.1yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 30 2025 | n/a | n/a | -€5m |
| Mar 31 2025 | n/a | n/a | -€4m |
| Dec 31 2024 | €310k | €231k | -€3m |
| Sep 30 2024 | n/a | n/a | -€3m |
| Jun 30 2024 | n/a | n/a | -€4m |
| Mar 31 2024 | n/a | n/a | -€6m |
| Dec 31 2023 | €191k | €175k | -€8m |
Compensation vs Market: Cyrille's total compensation ($USD360.37K) is about average for companies of similar size in the UK market ($USD398.67K).
Compensation vs Earnings: Cyrille's compensation has increased whilst the company is unprofitable.
CEO
Cyrille Viellard (48 yo)
Mr. Cyrille Viellard, MBA, serves as President and Chief Executive Officer of Rapala VMC Corporation since March 07, 2024. He served as Executive Vice President & President of Viellard Migeon & Cie Peche a...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President & CEO | less than a year | €309.95k | 0.068% € 31.8k | |
| Chief Financial Officer | 1.8yrs | no data | 0.013% € 6.3k | |
| Chief Operating Officer | 1.8yrs | no data | 0.0084% € 3.9k | |
| Executive VP | 2.8yrs | no data | 0.000030% € 13.9 | |
| Executive Vice President of Lure Manufacturing | no data | no data | no data | |
| President of Rapala USA | no data | no data | no data | |
| Executive Vice President of Head of Group Supply Chain & Winter Sports | 1.8yrs | no data | no data |
Experienced Management: 0MEF's management team is not considered experienced ( 1.8 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Director | 1.8yrs | €27.00k | no data | |
| Chairman | 25.8yrs | €87.00k | no data | |
| Independent Director | 2.6yrs | €41.00k | no data | |
| Independent Director | 5.6yrs | €41.00k | no data | |
| Independent Director | 11.5yrs | €39.00k | no data | |
| Director | 1.5yrs | €27.00k | no data |
Experienced Board: 0MEF's board of directors are considered experienced (4.1 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/10/09 02:28 |
| End of Day Share Price | 2025/10/07 00:00 |
| Earnings | 2025/06/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Rapala VMC Corporation is covered by 6 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Mika Karppinen | Evli Bank plc |
| Thomas Westerholm | Inderes Oy |
| Rauli Juva | Nordea Markets |