Promotora de Informaciones, S.A.

BME:PRS Stock Report

Market Cap: €361.9m

Promotora de Informaciones Valuation

Is PRS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of PRS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PRS (€0.33) is trading below our estimate of fair value (€0.63)

Significantly Below Fair Value: PRS is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for PRS?

Key metric: As PRS is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for PRS. This is calculated by dividing PRS's market cap by their current revenue.
What is PRS's PS Ratio?
PS Ratio0.4x
Sales€901.85m
Market Cap€361.89m

Price to Sales Ratio vs Peers

How does PRS's PS Ratio compare to its peers?

The above table shows the PS ratio for PRS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.7x
VOC Vocento
0.2x-4.1%€73.7m
SEC Secuoya Grupo de Comunicación
1.3xn/a€130.4m
A3M Atresmedia Corporación de Medios de Comunicación
1.1x2.8%€1.0b
MAKS Making Science Group
0.3xn/a€78.3m
PRS Promotora de Informaciones
0.4x6.8%€361.9m

Price-To-Sales vs Peers: PRS is good value based on its Price-To-Sales Ratio (0.4x) compared to the peer average (0.7x).


Price to Sales Ratio vs Industry

How does PRS's PS Ratio compare vs other companies in the European Media Industry?

20 CompaniesPrice / SalesEstimated GrowthMarket Cap
PRS 0.4xIndustry Avg. 0.7xNo. of Companies26PS00.61.21.82.43+
20 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: PRS is good value based on its Price-To-Sales Ratio (0.4x) compared to the European Media industry average (0.7x).


Price to Sales Ratio vs Fair Ratio

What is PRS's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PRS PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.4x
Fair PS Ratio0.7x

Price-To-Sales vs Fair Ratio: PRS is good value based on its Price-To-Sales Ratio (0.4x) compared to the estimated Fair Price-To-Sales Ratio (0.7x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PRS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€0.33
€0.50
+49.0%
19.7%€0.65€0.39n/a4
Nov ’25€0.34
€0.50
+47.6%
19.7%€0.65€0.39n/a4
Oct ’25€0.32
€0.50
+54.5%
19.7%€0.65€0.39n/a4
Sep ’25€0.35
€0.50
+43.0%
19.7%€0.65€0.39n/a4
Aug ’25€0.34
€0.50
+44.2%
19.7%€0.65€0.39n/a4
Jul ’25€0.38
€0.50
+32.3%
19.7%€0.65€0.39n/a4
Jun ’25€0.38
€0.50
+31.6%
19.7%€0.65€0.39n/a4
May ’25€0.34
€0.50
+44.2%
19.7%€0.65€0.39n/a4
Apr ’25€0.35
€0.51
+44.7%
20.7%€0.70€0.39n/a5
Mar ’25€0.32
€0.52
+62.5%
20.8%€0.70€0.39n/a5
Feb ’25€0.29
€0.52
+79.3%
20.8%€0.70€0.39n/a5
Jan ’25€0.29
€0.55
+90.5%
17.5%€0.70€0.44n/a4
Dec ’24€0.31
€0.55
+80.6%
17.5%€0.70€0.44n/a4
Nov ’24€0.34
€0.54
+57.9%
16.4%€0.70€0.46€0.345
Oct ’24€0.37
€0.54
+47.0%
16.4%€0.70€0.46€0.325
Sep ’24€0.39
€0.55
+42.2%
17.6%€0.70€0.46€0.354
Aug ’24€0.39
€0.57
+46.6%
26.2%€0.81€0.39€0.346
Jul ’24€0.38
€0.63
+65.2%
32.6%€1.00€0.39€0.387
Jun ’24€0.37
€0.63
+69.7%
32.6%€1.00€0.39€0.387
May ’24€0.38
€0.63
+65.2%
32.6%€1.00€0.39€0.347
Apr ’24€0.36
€0.62
+71.5%
33.0%€1.00€0.39€0.357
Mar ’24€0.36
€0.62
+71.5%
33.1%€1.00€0.39€0.327
Feb ’24€0.37
€0.64
+70.8%
30.5%€1.00€0.39€0.297
Jan ’24€0.28
€0.70
+150.9%
27.1%€1.00€0.46€0.296
Dec ’23€0.35
€0.77
+120.5%
40.6%€1.40€0.46€0.316
Nov ’23€0.34
€0.77
+128.3%
40.6%€1.40€0.46€0.346

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.


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