Promotora de Informaciones, S.A.

BME:PRS Stock Report

Market Cap: €364.1m

Promotora de Informaciones Valuation

Is PRS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of PRS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PRS (€0.34) is trading above our estimate of fair value (€0.29)

Significantly Below Fair Value: PRS is trading above our estimate of fair value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PRS?

Key metric: As PRS is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for PRS. This is calculated by dividing PRS's market cap by their current revenue.
What is PRS's PS Ratio?
PS Ratio0.4x
Sales€901.85m
Market Cap€364.06m

Price to Sales Ratio vs Peers

How does PRS's PS Ratio compare to its peers?

The above table shows the PS ratio for PRS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.9x
VOC Vocento
0.2x2.0%€73.9m
SEC Secuoya Grupo de Comunicación
1.3xn/a€135.2m
A3M Atresmedia Corporación de Medios de Comunicación
1.1x2.6%€990.8m
LLYC Llorente & Cuenca
0.8x13.0%€75.2m
PRS Promotora de Informaciones
0.4x6.0%€364.1m

Price-To-Sales vs Peers: PRS is good value based on its Price-To-Sales Ratio (0.4x) compared to the peer average (0.9x).

Price to Sales Ratio vs Industry

How does PRS's PS Ratio compare vs other companies in the European Media Industry?

20 CompaniesPrice / SalesEstimated GrowthMarket Cap
PRS 0.4xIndustry Avg. 0.7xNo. of Companies25PS00.61.21.82.43+
20 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: PRS is good value based on its Price-To-Sales Ratio (0.4x) compared to the European Media industry average (0.7x).

Price to Sales Ratio vs Fair Ratio

What is PRS's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PRS PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.4x
Fair PS Ratio0.7x

Price-To-Sales vs Fair Ratio: PRS is good value based on its Price-To-Sales Ratio (0.4x) compared to the estimated Fair Price-To-Sales Ratio (0.7x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PRS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€0.34
€0.50
+48.1%
19.1%€0.65€0.40n/a4
Dec ’25€0.34
€0.50
+45.0%
19.1%€0.65€0.40n/a4
Nov ’25€0.34
€0.50
+47.6%
19.7%€0.65€0.39n/a4
Oct ’25€0.32
€0.50
+54.5%
19.7%€0.65€0.39n/a4
Sep ’25€0.35
€0.50
+43.0%
19.7%€0.65€0.39n/a4
Aug ’25€0.34
€0.50
+44.2%
19.7%€0.65€0.39n/a4
Jul ’25€0.38
€0.50
+32.3%
19.7%€0.65€0.39n/a4
Jun ’25€0.38
€0.50
+31.6%
19.7%€0.65€0.39n/a4
May ’25€0.34
€0.50
+44.2%
19.7%€0.65€0.39n/a4
Apr ’25€0.35
€0.51
+44.7%
20.7%€0.70€0.39n/a5
Mar ’25€0.32
€0.52
+62.5%
20.8%€0.70€0.39n/a5
Feb ’25€0.29
€0.52
+79.3%
20.8%€0.70€0.39n/a5
Jan ’25€0.29
€0.55
+90.5%
17.5%€0.70€0.44n/a4
Dec ’24€0.31
€0.55
+80.6%
17.5%€0.70€0.44€0.344
Nov ’24€0.34
€0.54
+57.9%
16.4%€0.70€0.46€0.345
Oct ’24€0.37
€0.54
+47.0%
16.4%€0.70€0.46€0.325
Sep ’24€0.39
€0.55
+42.2%
17.6%€0.70€0.46€0.354
Aug ’24€0.39
€0.57
+46.6%
26.2%€0.81€0.39€0.346
Jul ’24€0.38
€0.63
+65.2%
32.6%€1.00€0.39€0.387
Jun ’24€0.37
€0.63
+69.7%
32.6%€1.00€0.39€0.387
May ’24€0.38
€0.63
+65.2%
32.6%€1.00€0.39€0.347
Apr ’24€0.36
€0.62
+71.5%
33.0%€1.00€0.39€0.357
Mar ’24€0.36
€0.62
+71.5%
33.1%€1.00€0.39€0.327
Feb ’24€0.37
€0.64
+70.8%
30.5%€1.00€0.39€0.297
Jan ’24€0.28
€0.70
+150.9%
27.1%€1.00€0.46€0.296
Dec ’23€0.35
€0.77
+120.5%
40.6%€1.40€0.46€0.316

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/19 04:31
End of Day Share Price 2024/12/19 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Promotora de Informaciones, S.A. is covered by 23 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Germán García BouAhorro Corporación
Véronique Cabioc'h Le BrunAlphaValue
Pedro Jorge OliveiraBanco BPI, S.A.