Valuation Update With 7 Day Price Move • Jul 29
Investor sentiment improves as stock rises 17% After last week's 17% share price gain to €2.52, the stock trades at a trailing P/E ratio of 21.3x. Average trailing P/E is 17x in the Specialty Retail industry in Germany. Total returns to shareholders of 151% over the past three years. New Risk • Jul 27
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of German stocks, typically moving 7.8% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Major Risk Earnings have declined by 7.3% per year over the past 5 years. Minor Risks Share price has been volatile over the past 3 months (7.8% average weekly change). Market cap is less than US$100m (€26.2m market cap, or US$29.7m). New Risk • Jul 05
New minor risk - Dividend sustainability The company has a short dividend paying track record. Less than a year of continuous dividend payments. Dividend yield: 2.3% This is considered a minor risk. For dividend focussed investors, companies that have not established a long-term track record of consistently maintaining or growing dividends are less attractive than those companies that have a long track record. Those that have a long track record have proven their underlying business is stable enough to consistently maintain or grow the dividend and that the company considers maintaining the dividend to be one of its priorities. For dividend paying companies, any reduction in the dividend can significantly impact the share price. Currently, the following risks have been identified for the company: Major Risk Earnings have declined by 7.3% per year over the past 5 years. Minor Risks Short dividend paying track record (less than a year of continuous dividend payments). Market cap is less than US$100m (€26.4m market cap, or US$30.2m). Announcement • Jul 03
Vuxen Group AB announces Annual dividend, payable on October 30, 2026 Vuxen Group AB announced Annual dividend of SEK 0.6000 per share payable on October 30, 2026, ex-date on October 26, 2026 and record date on October 27, 2026. Reported Earnings • Jul 02
Full year 2026 earnings released: EPS: kr1.39 (vs kr0.16 in FY 2025) Full year 2026 results: EPS: kr1.39 (up from kr0.16 in FY 2025). Revenue: kr248.0m (up 15% from FY 2025). Net income: kr15.6m (up kr13.8m from FY 2025). Profit margin: 6.3% (up from 0.8% in FY 2025). The increase in margin was driven by higher revenue. Over the last 3 years on average, earnings per share has increased by 29% per year whereas the company’s share price has increased by 27% per year. Valuation Update With 7 Day Price Move • Jun 30
Investor sentiment improves as stock rises 32% After last week's 32% share price gain to €1.95, the stock trades at a trailing P/E ratio of 28.9x. Average trailing P/E is 17x in the Specialty Retail industry in Germany. Total returns to shareholders of 65% over the past three years. Board Change • May 20
Less than half of directors are independent Following the recent departure of a director, there are only 2 independent directors on the board. The company's board is composed of: 2 independent directors. 3 non-independent directors. Independent Chairman of the Board Niklas Wolfhagen was the last independent director to join the board, commencing their role in 2021. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Announcement • Sep 23
Vuxen Group AB, Annual General Meeting, Oct 23, 2025 Vuxen Group AB, Annual General Meeting, Oct 23, 2025, at 09:30 W. Europe Standard Time. Location: company`s premises at kungsgatan 1a, 352 30 vaxjo, Sweden Announcement • Mar 22
Purefun Group AB (publ), Annual General Meeting, Apr 25, 2025 Purefun Group AB (publ), Annual General Meeting, Apr 25, 2025, at 09:00 W. Europe Standard Time. Location: at the companys premises, at kungsgatan 1, in vaxjo., Sweden New Risk • Nov 12
New major risk - Market cap size The company's market capitalization is less than US$10m. Market cap: €9.39m (US$9.97m) This is considered a major risk. Companies with a small market capitalization are most likely businesses that have not yet released a product to market or are simply a very small company without a wide reach. Either way, risk is elevated with these companies because there is a chance the product may not come to fruition or the company's addressable market or demand may not be as large as expected. In addition, if the company's size is the main factor, it is less likely to have many investors and analysts following it and scrutinizing its performance and outlook. Currently, the following risks have been identified for the company: Major Risks Earnings have declined by 22% per year over the past 5 years. Market cap is less than US$10m (€9.39m market cap, or US$9.97m). Announcement • Sep 27
Purefun Group AB (publ), Annual General Meeting, Oct 25, 2024 Purefun Group AB (publ), Annual General Meeting, Oct 25, 2024, at 09:30 W. Europe Standard Time. Location: clarion hotel & congress sea u, kungsgatan 1, helsingborg Sweden Reported Earnings • Sep 26
First quarter 2025 earnings released First quarter 2025 results: Revenue: kr49.6m (up 1.8% from 1Q 2024). Net income: kr1.80m (up 5.9% from 1Q 2024). Profit margin: 3.6% (in line with 1Q 2024). Reported Earnings • Jun 30
Full year 2024 earnings released: EPS: kr0.73 (vs kr0.53 in FY 2023) Full year 2024 results: EPS: kr0.73 (up from kr0.53 in FY 2023). Revenue: kr206.3m (up 5.7% from FY 2023). Net income: kr8.20m (up 174% from FY 2023). Profit margin: 4.0% (up from 1.5% in FY 2023). The increase in margin was driven by higher revenue. Reported Earnings • Mar 30
Third quarter 2024 earnings released Third quarter 2024 results: Revenue: kr62.3m (up 5.6% from 3Q 2023). Net income: kr2.30m (down 32% from 3Q 2023). Profit margin: 3.7% (down from 5.8% in 3Q 2023). The decrease in margin was driven by higher expenses. Reported Earnings • Dec 23
Second quarter 2024 earnings released Second quarter 2024 results: Revenue: kr50.2m (flat on 2Q 2023). Net income: kr3.30m (up kr2.90m from 2Q 2023). Profit margin: 6.6% (up from 0.8% in 2Q 2023). Valuation Update With 7 Day Price Move • Dec 08
Investor sentiment improves as stock rises 19% After last week's 19% share price gain to €1.01, the stock trades at a trailing P/E ratio of 25.2x. Average trailing P/E is 41x in the Specialty Retail industry in Germany. Total loss to shareholders of 36% over the past year. Reported Earnings • Sep 24
First quarter 2024 earnings released First quarter 2024 results: Revenue: kr49.6m (up 19% from 1Q 2023). Net income: kr1.70m (up kr1.90m from 1Q 2023). Profit margin: 3.4% (up from net loss in 1Q 2023). The move to profitability was driven by higher revenue. New Risk • Sep 21
New minor risk - Profit margin trend The company's profit margins are lower than last year and have reduced by more than 30%. Net profit margin: 1.5% Last year net profit margin: 3.5% This is considered a minor risk. A large drop in profit margin could indicate the company does not have strong competitive advantages or it is yet to establish itself and its core business. Even if it is a well established business, this may make it a much riskier investment than one that has a combination of proven competitive advantages and a stable or growing profit margin. Currently, the following risks have been identified for the company: Major Risk Share price has been highly volatile over the past 3 months (10% average weekly change). Minor Risks Profit margins are more than 30% lower than last year (1.5% net profit margin). Market cap is less than US$100m (€11.8m market cap, or US$12.6m). Board Change • Sep 01
High number of new and inexperienced directors There are 4 new directors who have joined the board in the last 3 years. The company's board is composed of: 4 new directors. No experienced directors. No highly experienced directors. COO & Director Olle Olsson is the most experienced director on the board, commencing their role in 2021. The company’s lack of experienced directors is considered a risk according to the Simply Wall St Risk Model. Board Change • Jul 13
High number of new and inexperienced directors There are 4 new directors who have joined the board in the last 3 years. The company's board is composed of: 4 new directors. No experienced directors. No highly experienced directors. COO & Director Olle Olsson is the most experienced director on the board, commencing their role in 2021. The company’s lack of experienced directors is considered a risk according to the Simply Wall St Risk Model. Valuation Update With 7 Day Price Move • Jul 10
Investor sentiment deteriorates as stock falls 16% After last week's 16% share price decline to €1.02, the stock trades at a trailing P/E ratio of 22.2x. Average trailing P/E is 14x in the Specialty Retail industry in Germany. Total loss to shareholders of 30% over the past year. Reported Earnings • Jul 02
Full year 2023 earnings released: EPS: kr0.55 (vs kr0.50 in FY 2022) Full year 2023 results: EPS: kr0.55 (up from kr0.50 in FY 2022). Revenue: kr197.5m (up 32% from FY 2022). Net income: kr6.20m (up 18% from FY 2022). Profit margin: 3.1% (down from 3.5% in FY 2022). The decrease in margin was driven by higher expenses. Reported Earnings • Mar 30
Third quarter 2023 earnings released Third quarter 2023 results: Revenue: kr59.6m (up 28% from 3Q 2022). Net income: kr3.40m (down 5.6% from 3Q 2022). Profit margin: 5.7% (down from 7.7% in 3Q 2022). Board Change • Feb 23
High number of new and inexperienced directors There are 4 new directors who have joined the board in the last 3 years. The company's board is composed of: 4 new directors. No experienced directors. No highly experienced directors. COO & Director Olle Olsson is the most experienced director on the board, commencing their role in 2021. The company’s lack of experienced directors is considered a risk according to the Simply Wall St Risk Model. Reported Earnings • Dec 21
Second quarter 2023 earnings released Second quarter 2023 results: Revenue: kr8.70m (up 43% from 2Q 2022). Net income: kr600.0k (down 70% from 2Q 2022). Profit margin: 6.9% (down from 33% in 2Q 2022). Valuation Update With 7 Day Price Move • Dec 07
Investor sentiment improved over the past week After last week's 18% share price gain to €1.75, the stock trades at a trailing P/E ratio of 60.3x. Average trailing P/E is 22x in the Online Retail industry in Europe. Board Change • Nov 23
High number of new and inexperienced directors There are 4 new directors who have joined the board in the last 3 years. The company's board is composed of: 4 new directors. No experienced directors. No highly experienced directors. Independent Director Olle Olsson is the most experienced director on the board, commencing their role in 2021. The company’s lack of experienced directors is considered a risk according to the Simply Wall St Risk Model. Valuation Update With 7 Day Price Move • Nov 12
Investor sentiment improved over the past week After last week's 27% share price gain to €1.77, the stock trades at a trailing P/E ratio of 62.5x. Average trailing P/E is 21x in the Online Retail industry in Europe. Valuation Update With 7 Day Price Move • Oct 27
Investor sentiment deteriorated over the past week After last week's 17% share price decline to €1.34, the stock trades at a trailing P/E ratio of 53.3x. Average trailing P/E is 7x in the Online Retail industry in Germany. Valuation Update With 7 Day Price Move • Oct 07
Investor sentiment improved over the past week After last week's 16% share price gain to €1.31, the stock trades at a trailing P/E ratio of 44x. Average trailing P/E is 7x in the Online Retail industry in Germany. Reported Earnings • Sep 28
First quarter 2023 earnings released First quarter 2023 results: Revenue: kr42.5m (up 24% from 1Q 2022). Net loss: kr200.0k (down 113% from profit in 1Q 2022). Valuation Update With 7 Day Price Move • Jul 28
Investor sentiment improved over the past week After last week's 18% share price gain to €1.75, the stock trades at a trailing P/E ratio of 22.2x. Average trailing P/E is 16x in the Online Retail industry in Germany. Board Change • May 13
High number of new and inexperienced directors There are 4 new directors who have joined the board in the last 3 years. The company's board is composed of: 4 new directors. No experienced directors. No highly experienced directors. Independent Director Olle Olsson is the most experienced director on the board, commencing their role in 2021. The company’s lack of experienced directors is considered a risk according to the Simply Wall St Risk Model. 
