Nelly Group Management
Management criteria checks 3/4
Nelly Group's CEO is Helena Karlinder-Ostlundh, appointed in Mar 2022, has a tenure of 4.33 years. total yearly compensation is SEK4.70M, comprised of 55.3% salary and 44.7% bonuses, including company stock and options. directly owns 0.098% of the company’s shares, worth €95.39K. The average tenure of the management team and the board of directors is 3.5 years and 3.2 years respectively.
Key information
Helena Karlinder-Ostlundh
Chief executive officer
SEK 4.7m
Total compensation
| CEO salary percentage | 55.32% |
| CEO tenure | 4.3yrs |
| CEO ownership | 0.1% |
| Management average tenure | 3.5yrs |
| Board average tenure | 3.2yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | SEK 157m |
| Dec 31 2025 | SEK 5m | SEK 3m | SEK 169m |
| Sep 30 2025 | n/a | n/a | SEK 147m |
| Jun 30 2025 | n/a | n/a | SEK 127m |
| Mar 31 2025 | n/a | n/a | SEK 102m |
| Dec 31 2024 | SEK 4m | SEK 2m | SEK 83m |
| Sep 30 2024 | n/a | n/a | SEK 67m |
| Jun 30 2024 | n/a | n/a | SEK 54m |
| Mar 31 2024 | n/a | n/a | SEK 31m |
| Dec 31 2023 | SEK 3m | SEK 2m | -SEK 1m |
| Sep 30 2023 | n/a | n/a | -SEK 29m |
| Jun 30 2023 | n/a | n/a | -SEK 54m |
| Mar 31 2023 | n/a | n/a | -SEK 78m |
| Dec 31 2022 | SEK 700k | SEK 500k | -SEK 72m |
Compensation vs Market: Helena's total compensation ($USD485.17K) is about average for companies of similar size in the German market ($USD481.69K).
Compensation vs Earnings: Helena's compensation has increased by more than 20% in the past year.
CEO
Helena Karlinder-Ostlundh (45 yo)
Ms. Helena Karlinder-Ostlundh serves as Chief People, Communications & Sustainability Officer at Nelly Group AB (publ) since March 2022 and serves as its Acting Chief Executive Officer from June 13, 2022 u...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Chief People | 4.3yrs | SEK 4.70m | 0.098% € 95.4k | |
| Chief Financial Officer | less than a year | no data | no data | |
| Chief Operations Officer | 4.9yrs | no data | 0.24% € 234.8k | |
| Chief Technology Officer | 2.8yrs | no data | 0.060% € 58.1k | |
| Head of Investor Relations | no data | no data | no data | |
| Chief Sales & Marketing Officer | 2.9yrs | no data | 0.032% € 31.6k | |
| Chief Assortment Officer | 4.1yrs | no data | 0.019% € 18.3k |
Experienced Management: CD20's management team is considered experienced (3.5 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Non-Executive Director | 5.8yrs | SEK 300.00k | no data | |
| Independent Chair of the Board | 3.2yrs | SEK 700.00k | 0.44% € 425.3k | |
| Independent Director | 3.2yrs | SEK 300.00k | 0.017% € 16.2k | |
| Independent Director | 1.2yrs | SEK 100.00k | 0.0033% € 3.2k | |
| Director | 4.2yrs | SEK 300.00k | no data | |
| Director | 1.2yrs | SEK 100.00k | no data |
Experienced Board: CD20's board of directors are considered experienced (3.2 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/07 08:15 |
| End of Day Share Price | 2026/07/07 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Nelly Group AB (publ) is covered by 4 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Henrik Dahlgren | ABG Sundal Collier Sponsored |
| Erofili Tziveli | Citigroup Inc |
| Mikael Holm | Danske Bank |