Announcement • Jun 09
Synsam Launches Extensive Haaland Collection Ahead of the Summer World Cup - 999 Limited-Edition Sports Glasses Released Synsam Group launched a limited edition of the Erling Haaland Eyewear Collection™. This unique edition consists of 999 gold-colored sports glasses, presented in an exclusive box and released ahead of the start of this summer’s FIFA World Cup. Each pair is delivered in a specially designed premium box, lined with velvet and adorned with Erling Haaland’s printed signature. The box also includes a numbered Limited Edition card marked X/999, a cleaning cloth, and both a soft and a hard eyewear case. The price for the gold frames is SEK 9,999. Other frames in the broader collection for men, women, youth, and children start from SEK 1,399. The limited-edition model is a further development of the Erling Haaland Eyewear Collection™, which was launched earlier this spring through a collaboration between Synsam and the Norwegian football star. The sports glasses have been developed with inspiration from the world of sports and designed with a focus on functionality and performance during physical activity. The glasses are made from patented “unbreakable” material and feature polarized lenses with UV400 protection. The design is intended to provide a secure fit and maintain visual comfort under varying light conditions. This limited-edition collection has been created as a tribute to one of the world’s most celebrated football players during a year when global attention is focused on football. 999 numbered pieces. Gold-colored sports glasses made from patented “unbreakable” material. Polarized lenses with UV400 protection. Delivered in a specially designed premium box with a numbered card, cleaning cloth, and both a soft and a hard eyewear case. Sales start: June 9 at 09:00. Available in selected Synsam stores and through Synsam’s e-commerce platforms in the company’s core markets and synsam.com. Price: SEK 9,999 – starting price for other products in the collection is SEK 1,399. The Erling Haaland Eyewear Collection™ includes a total of 64 models across optical frames, sunglasses, and sports glasses. The collection is designed for women, men, youth, and children, combining Scandinavian design with functionality and performance. The design language is clean and versatile, featuring both classic and more trend-driven expressions suitable for a variety of settings. Starting price: SEK 1,399. Board Change • May 20
Insufficient new directors There is 1 new director who has joined the board in the last 3 years. The company's board is composed of: 1 new director. 4 experienced directors. 2 highly experienced directors. Independent Director Petra Axdorff was the last director to join the board, commencing their role in 2024. The company’s insufficient board refreshment is considered a risk according to the Simply Wall St Risk Model. Announcement • Apr 29
Synsam Group Launches Eyewear, Sunglasses, And Sports Glasses Collection Signed by Erling Haaland Synsam Group announced an exclusive and strategic partnership with one of the world's most prominent football stars - Erling Haaland from Norway. It includes the launch of a unique collection of eyewear, sunglasses, and sports glasses with a focus on both performance and design, signed by Erling Haaland. Erling Haaland's collection has been under development for a long time. On May 26, the collection of eyewear, sunglasses and sport glasses signed by Erling Haaland will be launched. The extensive selection consists of 64 different frames for women, men and youth. The collection will be available in Synsam's stores and online in its core markets - Sweden, Norway, Finland and Denmark - as well as through international e-commerce through synsam.com. Newly added e-commerce markets include Germany, the UK, France, Italy, Spain, and Poland. Ahead of this summer's FIFA World Cup, a collection of 999 limited edition, gold-colored sports glasses will be released. Each pair comes in a box featuring Erling Haaland's signature. Sales will begin on 9 June at 09.00 in selected Synsam stores and via Synsam's online store across all core markets. Announcement • Apr 22
Synsam AB (publ) Approves Dividend, Payable on April 29, 2026 Synsam AB (publ) at its annual general meeting held on April 22, 2026 approved dividend to the shareholders corresponding to SEK 1.80 per share (but excluding own shares held by the company) and that the remaining distributable profits are carried forward. The record date to be entitled to the dividend is Friday, 24 April 2026, and the payment, which will be made through the agency of Euroclear Sweden AB, is expected to take place on Wednesday, 29 April 2026. Announcement • Mar 14
Synsam Group Launches Alicia Lind Eyewear Brand in the Nordics Synsam Group (Synsam) continues to strengthen its Swedish production through the launch of Alicia Lind, a new eyewear brand designed and manufactured at the company’s Production and Innovation Center in Frösön, Jämtland. The launch is part of Synsam’s long-term strategy to gradually reshore production, increase control over the value chain, and build an even more resilient business model. With Alicia Lind, Synsam expands its Made in Sweden portfolio and meets growing consumer interest in locally produced quality products at an attractive price point. The Production and Innovation Center in Frösön was inaugurated in 2022 as part of the gradual reshoring of production to Sweden. Production volumes have increased annually and amounted to approximately 100,000 frames in 2025. In 2026, production is planned to double to approximately 200,000 frames. The gradual capacity build-up strengthens Synsam’s control over the entire value chain, improves delivery precision, and creates economies of scale over time, while contributing to regional employment and Swedish industrial expertise. Alicia Lind includes 14 ophthalmic acetate frames and six sunglasses, all designed and produced at Synsam’s Production and Innovation Center in Frösön. The collection is developed for the modern woman with a sense of style and high quality at an attractive price. The collection will be available in all Synsam stores in the Nordics starting March 12, 2026. 14 ophthalmic frames – Made in Sweden. 6 sunglasses – Made in Sweden. Acetate front combined with metal temples. Modern and feminine design language with stylish colors and a distinct design identity. Manufacturing: Frösön, Jämtland. Recommended price: SEK 2,500 (eyeglasses), SEK 1,500 (sunglasses). Announcement • Feb 21
Synsam AB (publ), Annual General Meeting, Apr 22, 2026 Synsam AB (publ), Annual General Meeting, Apr 22, 2026. Announcement • Feb 20
Synsam AB (publ) Proposes Dividend for Fiscal Year Ended 31 December 2025 Synsam AB (publ) proposed a dividend of SEK 1.80 per share for fiscal year ended 31 December 2025. Announcement • Nov 13
Synsam Group Launches Connected Ai Sports Glasses from Oakley Synsam Group is taking the next step in its Smart Glasses business area by launching two new models in the growing sports glasses category: Oakley Meta HSTN™? and Oakley Meta Vanguard™?. The new models combine Oakley's iconic sports design with Meta technology, offering athletes a completely new experience of functionality, performance, and AI connectivity. With these new smart glasses, users gain wireless AI connectivity, audio, and call functionality directly in the frame. Through voice control, athletes can continue cycling, running or playing tennis without picking up their mobile phone. Synsam Group launched its first generation of Smart Glasses in the summer of 2025. The category includes cycling, sunglasses and sports glasses with connectivity that simplify everyday life. Synsam sees growing global consumer demand for products that combine style, functionality and digital innovation. Oakley Meta HSTN®? and Oakley Meta Vanguard®? are designed with the user's active everyday life in mind: Built-in speakers and microphones enable calls and music without covering the ears - perfect for running, cycling or other outdoor activities where surrounding sounds are important for safety. Hands-free features via voice control (Meta AI) make it easy to control music, take calls, capture photos and videos or receive, for example, weather or workout updates - all without having to take out the phone. Oakley's patented lens and frame technology ensures an optimal fit. The environmentally optimized Prizm lenses deliver sharp contrast, maximum UV protection and uncompromising performance, with or without prescription lenses. The new models become part of Synsam Group's Smart Glasses portfolio, which already includes Ray-Ban Meta™? and Nuance™?, glasses with hearing enhancement. The launch further strengthens Synsam Group's position as the Nordic region's leading optical chain with the broadest range. Oakley Meta HST N™? and Oakley Metaanguard™? are available in selected Synsam stores in Sweden, Norway, Denmark, and Finland, as well as online. Announcement • Nov 08
Synsam Group Launches Nuance™ - Eyeglasses with Hearing Enhancement Synsam Group is developing its hearing business and can now offer customers Nuance, eyeglasses with built-in hearing amplification. With Nuance, people with mild to moderate hearing loss have the opportunity to hear better through their glasses. It is estimated that 2.3 to 2.5 million people in the Nordic region have a mild to moderate hearing loss. Some of these are in a grey area, where hearing is impaired, but not significant enough to warrant the use of a hearing aid. For them, Nuance can be the solution. Synsam wants to make it easier for people to live with good vision and hearing in their everyday lives. With the help of small speakers and a directional microphone, the glasses improve speech perception in noisy environments such as restaurants and meetings. The hearing amplification is easily controlled via a mobile application, where the user can adjust volume and amplification. The sound is delivered openly, without any technology in the ear. Nuance is developed for people with mild to moderate hearing Loss and does not replace a hearing aid. Studies show that people wait on average nine years before addressing their hearing problems. Research also shows a link between hearing loss and an increased risk of developing dementia. Considering this, and the fact that a traditional hearing aid can be stigmatized, the Nuance technology innovation is important for public health, and Synsam looks forward to helping more people with both vision and hearing, says Johanna Soderhall, licensed audiologist at Synsam Group. Announcement • Oct 02
Synsam Group Launches Isa Nord™ Since the inauguration of Synsam Group's Production and Innovation Center in Froson in 2022, the company has established itself as the leading eyewear manufacturer in the Nordics. With the launch of Isa Nord, the growing Made in Sweden portfolio is further expanding. Isa Nord is a collection of elegant, feminine frames in classic colors and shapes, inspired by the Jamtland nature around the factory in Froson. The collection features six frames in two models and five different colors. Isa Nord is available in all of Synsam Group's nearly 600 stores across the Nordics. The Isa Nord eyewear collection stands for: Womenine, Elegant, Classic colors and shapes, Swedish-made in Synsam Group's Production & Innovation Center. Production in Froson is being gradually ramped up as new brands and collections are launched. By owning the entire value chain - from design and production to sales in its own stores - Synsam Group strengthens its competitiveness and expands customer choice. The Made in Sweden portfolio now brings together several attractive eyewear brands: Jamto, Oscar Eide, Peter Forsberg, and Isa Nord - all acetate frames manufactured at Synsam Group's Productionand Innovation Center in Froson, outside Ostersund. Announcement • Jul 08
Synsam Group Launches Smart Glasses - Connected AI Eyewear That Combines Style, Vision, and Smart Technology Synsam Group takes the next step in innovation and customer experience by launching smart glasses - the Ray-Ban Meta eyewear - in 200 stores across the Nordics. This launch marks the beginning of a new era where style, vision correction, and smart technology merge into one seamless product. As the leading optical retailer in the Nordics, Synsam sees a clear trend: customers want more than just vision correction - they seek products that fit their lifestyle. Smart glasses meet this need like no product has before, transforming regular eyewear or sunglasses into a connected lifestyle tool that simplifies everyday life. Globally, Synsam is witnessing increasing demand for products that combine style, function, and digital innovation. Ray-Ban Meta smart glasses are equipped with: A built-in 12 MP camera and five microphones for hands-free photos, video recording, and livestreaming. Meta AI voice assistant that can translate text in real time, identify objects, offer recommendations, and answer questions - all through voice commands (available in English, French, Italian, and Spanish). Open-ear audio technology for listening to music, taking calls, and sending messages without blocking out the surrounding environment. Live translation between English, French, Italian,and Spanish - perfect for travel and international meetings. Spotify Tap(TM) and integration with WhatsApp, Messenger, and Instagram for effortless communication and entertainment. A new generation of eyewear - for a new generation of users The glasses are available in several classic Ray-Ban styles, including Wayfarer and Skyler, and can be customized with prescription lenses - including Transitions®? lenses that adapt to changing light conditions. Ray-Ban Meta is now available at selected Synsam stores in Sweden, Norway, Finland, and Denmark. Customers can book a personal consultation and experience the product in-store. This launch is yet another step in Synsam's vision for the future of optics - where technology, eye health, and style come together to create a better everyday life for the customer. Announcement • Jun 11
Synsam AB (Publ) Announces Board Resignations Theia Holdings S.à r.l. has successfully completed the sale of 24,425,957 shares in Synsam AB (publ) corresponding to approximately 16.5% of the share capital and votes in Synsam, at a price of SEK 46.0 per share. Following the sale, Synsam's chairman, Peter Törnquist, has been informed that CVC's board representatives, Christoffer Sjøqvist and Gustaf Martin-Löf, will leave the board of directors. The board of directors will remain quorate and continue its work as before. Announcement • Apr 23
Synsam AB (Publ) Approves Dividend, Payable on April 30, 2025 Synsam AB (publ) held its Annual General Meeting on April 23, 2025, the annual general meeting resolved on a dividend to the shareholders corresponding to SEK 1.80 per share (but excluding own shares held by the company) and that the remaining distributable profits are carried forward. The record date to be entitled to the dividend is 25 April 2025, and the payment, which will be made through the agency of Euroclear Sweden AB, is expected to take place on 30 April 2025. Announcement • Mar 25
Synsam AB (publ) announces Annual dividend, payable on May 06, 2025 Synsam AB (publ) announced Annual dividend of SEK 1.8000 per share payable on May 06, 2025, ex-date on April 29, 2025 and record date on April 30, 2025. Announcement • Feb 23
Synsam AB (Publ) Proposes Dividend for the Year Ended December 31, 2024 The board of directors of Synsam AB (publ) proposed a dividend of SEK 1.80 (SEK 1.80) per share for the year ended December 31, 2024. Announcement • Feb 22
Synsam AB (publ), Annual General Meeting, Apr 23, 2025 Synsam AB (publ), Annual General Meeting, Apr 23, 2025. Location: stockholm Sweden Announcement • Nov 20
Synsam AB (publ), Annual General Meeting, Nov 22, 2024 Synsam AB (publ), Annual General Meeting, Nov 22, 2024. Announcement • Oct 23
Synsam AB (Publ) Appoints Nomination Committee for the 2025 Annual General Meeting Synsam AB (publ) announced that The nomination committee for the 2025 annual general meeting has now been established and is composed of: Tomas Ekman, appointed by CVC/Theia Holdings; Isak Lenholm, appointed by Carnegie Fonder; Karin Eliasson, appointed by Handelsbanken Fonder; Lovisa Runge, appointed by the Fourth Swedish National Pension Fund (Sw. Fjärde AP-fonden); and Peter Törnquist, chairman of the board of directors. The nomination committee will appoint one of its members to be the chairman of the nomination committee. Reported Earnings • Aug 25
Second quarter 2024 earnings released: EPS: kr1.14 (vs kr0.94 in 2Q 2023) Second quarter 2024 results: EPS: kr1.14 (up from kr0.94 in 2Q 2023). Revenue: kr1.74b (up 11% from 2Q 2023). Net income: kr168.0m (up 20% from 2Q 2023). Profit margin: 9.6% (in line with 2Q 2023). Revenue is forecast to grow 8.7% p.a. on average during the next 3 years, compared to a 5.9% growth forecast for the Specialty Retail industry in Germany. Reported Earnings • May 19
First quarter 2024 earnings released: EPS: kr0.38 (vs kr0.13 in 1Q 2023) First quarter 2024 results: EPS: kr0.38 (up from kr0.13 in 1Q 2023). Revenue: kr1.54b (up 8.9% from 1Q 2023). Net income: kr56.0m (up 195% from 1Q 2023). Profit margin: 3.6% (up from 1.3% in 1Q 2023). The increase in margin was driven by higher revenue. Revenue is forecast to grow 8.7% p.a. on average during the next 3 years, compared to a 5.5% growth forecast for the Specialty Retail industry in Germany. Upcoming Dividend • Apr 22
Upcoming dividend of kr1.80 per share Eligible shareholders must have bought the stock before 29 April 2024. Payment date: 06 May 2024. Payout ratio is on the higher end at 86%, however this is supported by cash flows. Trailing yield: 3.5%. Lower than top quartile of German dividend payers (4.8%). In line with average of industry peers (3.6%). Reported Earnings • Mar 30
Full year 2023 earnings released: EPS: kr2.09 (vs kr2.19 in FY 2022) Full year 2023 results: EPS: kr2.09 (down from kr2.19 in FY 2022). Revenue: kr5.91b (up 12% from FY 2022). Net income: kr311.0m (down 5.2% from FY 2022). Profit margin: 5.3% (down from 6.2% in FY 2022). The decrease in margin was driven by higher expenses. Revenue is forecast to grow 8.5% p.a. on average during the next 3 years, compared to a 6.0% growth forecast for the Specialty Retail industry in Germany. Announcement • Mar 08
An undisclosed buyer acquired a 14% stake in Synsam AB (publ) (OM:SYNSAM) from CVC Capital Partners Limited for SEK 1 billion An undisclosed buyer acquired a 14% stake in Synsam AB (publ) (OM:SYNSAM) from CVC Capital Partners Limited for SEK 1 billion on March 7, 2024.
An undisclosed buyer completed the acquisition of a 14% stake in Synsam AB (publ) (OM:SYNSAM) from CVC Capital Partners Limited on March 7, 2024. Valuation Update With 7 Day Price Move • Feb 29
Investor sentiment improves as stock rises 15% After last week's 15% share price gain to €4.67, the stock trades at a forward P/E ratio of 17x. Average forward P/E is 2x in the Specialty Retail industry in Germany. Total returns to shareholders of 30% over the past year. Declared Dividend • Feb 28
Dividend of kr1.80 announced Shareholders will receive a dividend of kr1.80. Ex-date: 29th April 2024 Payment date: 6th May 2024 Dividend yield will be 40%, which is higher than the industry average of 2.5%. Sustainability & Growth Dividend is covered by both earnings (86% earnings payout ratio) and cash flows (30% cash payout ratio). The dividend has increased by an average of 2.9% per year over the past 2 years and payments have been stable during that time. EPS is expected to grow by 95% over the next 3 years, which should provide support to the dividend and adequate earnings cover. Reported Earnings • Feb 22
Full year 2023 earnings released: EPS: kr2.08 (vs kr2.19 in FY 2022) Full year 2023 results: EPS: kr2.08 (down from kr2.19 in FY 2022). Revenue: kr5.98b (up 13% from FY 2022). Net income: kr311.0m (down 5.2% from FY 2022). Profit margin: 5.2% (down from 6.2% in FY 2022). The decrease in margin was driven by higher expenses. Revenue is forecast to grow 8.0% p.a. on average during the next 3 years, compared to a 5.7% growth forecast for the Specialty Retail industry in Germany. Announcement • Feb 21
Synsam AB (publ) Proposes Dividend The Board of Directors of Synsam AB (publ) proposed a dividend of SEK 1.80 (1.70) per share. New Risk • Feb 02
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of German stocks, typically moving 7.3% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Minor Risks High level of debt (83% net debt to equity). Unstable dividend paying track record with dividend experiencing an annual drop of over 20% in the past. Share price has been volatile over the past 3 months (7.3% average weekly change). Board Change • Dec 07
Less than half of directors are independent There is 1 new director who has joined the board in the last 3 years. The new board member was not an independent director. The company's board is composed of: 1 new director. 8 experienced directors. No highly experienced directors. 4 independent directors (5 non-independent directors). Independent Director Kenneth Bengtsson was the last independent director to join the board, commencing their role in 2019. The following issues are considered to be risks according to the Simply Wall St Risk Model: Minority of independent directors. Insufficient board refreshment. Reported Earnings • Nov 19
Third quarter 2023 earnings released: EPS: kr0.60 (vs kr0.53 in 3Q 2022) Third quarter 2023 results: EPS: kr0.60 (up from kr0.53 in 3Q 2022). Revenue: kr1.45b (up 9.9% from 3Q 2022). Net income: kr90.0m (up 13% from 3Q 2022). Profit margin: 6.2% (up from 6.1% in 3Q 2022). The increase in margin was driven by higher revenue. Revenue is forecast to grow 9.6% p.a. on average during the next 3 years, compared to a 6.3% growth forecast for the Specialty Retail industry in Germany. Valuation Update With 7 Day Price Move • Nov 15
Investor sentiment improves as stock rises 15% After last week's 15% share price gain to €3.35, the stock trades at a forward P/E ratio of 17x. Average forward P/E is 10x in the Specialty Retail industry in Germany. Total loss to shareholders of 13% over the past year. Announcement • Nov 02
Synsam AB (publ), Annual General Meeting, Apr 26, 2024 Synsam AB (publ), Annual General Meeting, Apr 26, 2024. Announcement • Oct 29
Synsam AB (publ) Appoints Nomination Committee The nomination committee for the 2024 annual general meeting has now been established and is composed of: Tomas Ekman, chairman of the nomination committee and appointed by CVC/Theia Holdings; Karin Eliasson, appointed by Handelsbanken Fonder; Lovisa Runge, appointed by the Fourth Swedish National Pension Fund (Sw. Fjärde AP-fonden); Henrik Söderberg, appointed by C WorldWide Asset Management; and Peter Törnquist, chairman of the board. Recent Insider Transactions • Oct 06
President recently bought €44k worth of stock On the 29th of September, Hakan Lundstedt bought around 14k shares on-market at roughly €3.20 per share. This transaction amounted to less than 1% of their direct individual holding at the time of the trade. This was the largest purchase by an insider in the last 3 months. Hakan has been a buyer over the last 12 months, purchasing a net total of €178k worth in shares. Board Change • Sep 20
Less than half of directors are independent There is 1 new director who has joined the board in the last 3 years. The new board member was not an independent director. The company's board is composed of: 1 new director. 8 experienced directors. No highly experienced directors. 4 independent directors (5 non-independent directors). Independent Director Kenneth Bengtsson was the last independent director to join the board, commencing their role in 2019. The following issues are considered to be risks according to the Simply Wall St Risk Model: Minority of independent directors. Insufficient board refreshment. Reported Earnings • Aug 23
Second quarter 2023 earnings released: EPS: kr0.94 (vs kr0.65 in 2Q 2022) Second quarter 2023 results: EPS: kr0.94 (up from kr0.65 in 2Q 2022). Revenue: kr1.57b (up 12% from 2Q 2022). Net income: kr140.0m (up 44% from 2Q 2022). Profit margin: 8.9% (up from 6.9% in 2Q 2022). The increase in margin was driven by higher revenue. Revenue is forecast to grow 9.7% p.a. on average during the next 3 years, compared to a 6.4% growth forecast for the Specialty Retail industry in Germany. Board Change • Aug 21
Less than half of directors are independent There is 1 new director who has joined the board in the last 3 years. The new board member was not an independent director. The company's board is composed of: 1 new director. 8 experienced directors. No highly experienced directors. 4 independent directors (5 non-independent directors). Independent Director Kenneth Bengtsson was the last independent director to join the board, commencing their role in 2019. The following issues are considered to be risks according to the Simply Wall St Risk Model: Minority of independent directors. Insufficient board refreshment. Board Change • Jul 26
Less than half of directors are independent There is 1 new director who has joined the board in the last 3 years. The new board member was not an independent director. The company's board is composed of: 1 new director. 8 experienced directors. No highly experienced directors. 4 independent directors (5 non-independent directors). Independent Director Kenneth Bengtsson was the last independent director to join the board, commencing their role in 2019. The following issues are considered to be risks according to the Simply Wall St Risk Model: Minority of independent directors. Insufficient board refreshment. 
