BHG Group (7B1) Stock Overview

Operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. More details

7B1 fundamental analysis
Snowflake Score
Valuation	2/6
Future Growth	3/6
Past Performance	3/6
Financial Health	3/6
Dividends	0/6

Rewards

Trading at 27.2% below our estimate of its fair value

Earnings are forecast to grow 27.83% per year

Became profitable this year

Risk Analysis

7B1 passed our risk checks.

7B1 Community Fair Values

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BHG Group AB (publ) Competitors

Price History & Performance

Summary of share price highs, lows and changes for BHG Group
Historical stock prices
Current Share Price	SEK 2.17
52 Week High	SEK 3.07
52 Week Low	SEK 1.92
Beta	1.87
1 Month Change	-3.73%
3 Month Change	-26.69%
1 Year Change	-1.18%
3 Year Change	179.28%
5 Year Change	-87.58%
Change since IPO	-42.73%

Recent updates

Shareholder Returns

	7B1	DE Specialty Retail	DE Market
7D	-2.7%	4.7%	0.5%
1Y	-1.2%	-9.5%	8.5%

Return vs Industry: 7B1 exceeded the German Specialty Retail industry which returned -10.9% over the past year.

Return vs Market: 7B1 underperformed the German Market which returned 8.4% over the past year.

Price Volatility

Is 7B1's price volatile compared to industry and market?
7B1 volatility
7B1 Average Weekly Movement	5.0%
Specialty Retail Industry Average Movement	5.2%
Market Average Movement	6.0%
10% most volatile stocks in DE Market	14.3%
10% least volatile stocks in DE Market	2.6%

Stable Share Price: 7B1 has not had significant price volatility in the past 3 months compared to the German market.

Volatility Over Time: 7B1's weekly volatility (5%) has been stable over the past year.

About the Company

Founded	Employees	CEO	Website
2006	1,468	Gustaf Ohrn	www.wearebhg.com

BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. It operates in three segments: Home Improvement, Value Home, and Premium Living. The Home Improvement segment operates as a drop shipping model for Do-It-Yourself (DIY) product categories, such as garden, construction, and renovation products.

BHG Group AB (publ) Fundamentals Summary

How do BHG Group's earnings and revenue compare to its market cap?
7B1 fundamental statistics
Market cap	€397.99m
Earnings (TTM)	€13.44m
Revenue (TTM)	€979.15m

29.6x

P/E Ratio

0.4x

P/S Ratio

Is 7B1 overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
7B1 income statement (TTM)
Revenue	SEK 10.58b
Cost of Revenue	SEK 8.76b
Gross Profit	SEK 1.82b
Other Expenses	SEK 1.67b
Earnings	SEK 145.30m

Last Reported Earnings

Dec 31, 2025

Next Earnings Date

Apr 23, 2026

Earnings per share (EPS)	0.81
Gross Margin	17.18%
Net Profit Margin	1.37%
Debt/Equity Ratio	28.1%

How did 7B1 perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/04/15 11:17
End of Day Share Price	2026/04/15 00:00
Earnings	2025/12/31
Annual Earnings	2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

BHG Group AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
null null	ABG Sundal Collier
Fredrik Ivarsson	ABG Sundal Collier Sponsored
Erik Moberg	Berenberg

BHG Group (7B1) Stock Overview

Rewards

Risk Analysis

BHG Group AB (publ) Competitors

HORNBACH Holding KGaA

HORNBACH Baumarkt

Westwing Group

Douglas

Price History & Performance

Recent News & Updates

BHG Group AB (publ) to Report Q1, 2026 Results on Apr 23, 2026

BHG Group AB (publ), Annual General Meeting, May 05, 2026

BHG Group AB (publ) to Report Nine Months, 2026 Results on Oct 23, 2026

The CEO, Gustaf Öhrn and Chief Digital Officer of IP-Agency Finland Oy completed the acquisition of 70% stake in IP-Agency Finland Oy from BHG Group AB (publ) (OM:BHG) in a management buyout transaction.

BHG Group AB (publ) Announces Management Changes

Third quarter 2024 earnings released: kr0.37 loss per share (vs kr7.30 loss in 3Q 2023)

Recent updates

BHG Group AB (publ) to Report Q1, 2026 Results on Apr 23, 2026

BHG Group AB (publ), Annual General Meeting, May 05, 2026

BHG Group AB (publ) to Report Nine Months, 2026 Results on Oct 23, 2026

The CEO, Gustaf Öhrn and Chief Digital Officer of IP-Agency Finland Oy completed the acquisition of 70% stake in IP-Agency Finland Oy from BHG Group AB (publ) (OM:BHG) in a management buyout transaction.

BHG Group AB (publ) Announces Management Changes

Third quarter 2024 earnings released: kr0.37 loss per share (vs kr7.30 loss in 3Q 2023)

BHG Group AB (publ), Annual General Meeting, May 06, 2025

New major risk - Share price stability

BHG Group AB (publ) to Report Fiscal Year 2024 Results on Jan 29, 2025

BHG Group AB (publ) to Report Nine Months, 2025 Results on Oct 24, 2025

Second quarter 2024 earnings released: kr0.57 loss per share (vs kr0.12 profit in 2Q 2023)

New major risk - Share price stability

First quarter 2024 earnings released: kr0.38 loss per share (vs kr0.66 loss in 1Q 2023)

Full year 2023 earnings released: kr8.73 loss per share (vs kr0.25 profit in FY 2022)

Less than half of directors are independent

Less than half of directors are independent

Less than half of directors are independent

Change in the Nomination Committee of BHG Group

Full year 2023 earnings released: kr8.73 loss per share (vs kr0.25 profit in FY 2022)

Bhg Group AB (Publ) announces Resignation of Vesa Koskinen as Board of Director

Third quarter 2023 earnings released: kr7.30 loss per share (vs kr0.62 loss in 3Q 2022)

BHG Group AB (publ) to Report Q2, 2024 Results on Jul 18, 2024

BHG Group AB (publ), Annual General Meeting, May 06, 2024

Second quarter 2023 earnings released: EPS: kr0.12 (vs kr1.44 in 2Q 2022)

BHG Group AB (Publ) Announces Change of Management Changes, Effective 30 June 2023

Director recently bought €2.5m worth of stock

Head of Value Home Segment recently bought €586k worth of stock

BHG Group AB (publ) Elects Mikael Olander and Negin Yeganegy to Its Board of Directors

Full year 2022 earnings released: EPS: kr0.25 (vs kr3.97 in FY 2021)

Full year 2022 earnings released: EPS: kr0.25 (vs kr3.97 in FY 2021)

Investor sentiment deteriorates as stock falls 23%

Less than half of directors are independent

BHG Group AB (publ) Approves Changes to its Board of Directors

BHG Group AB (Publ) Appoints Sara Sterner as Head of HR, Communications and ESG

Investor sentiment improved over the past week

Investor sentiment deteriorated over the past week

BHG Group AB (publ) has completed a Follow-on Equity Offering in the amount of SEK 799.999995 million.

BHG Group AB (Publ) Announces Management Changes

Investor sentiment deteriorated over the past week

High number of new and inexperienced directors

Investor sentiment improved over the past week

Third quarter 2022 earnings released: kr0.62 loss per share (vs kr0.50 profit in 3Q 2021)

BHG Group AB (publ) to Report Fiscal Year 2023 Results on Jan 26, 2024

BHG Group AB Announces Appointment of Nomination Committee for 2023 Annual General Meeting

Investor sentiment deteriorated over the past week

BHG Group AB (publ), Annual General Meeting, May 03, 2023

Investor sentiment deteriorated over the past week

Investor sentiment deteriorated over the past week

Bhg Group AB (Publ) Announces Management Changes

Second quarter 2022 earnings released: EPS: kr1.44 (vs kr1.63 in 2Q 2021)

BHG Group AB (publ) to Report Fiscal Year 2022 Results on Jan 27, 2023

Investor sentiment deteriorated over the past week

Pernilla Walfridsson to Leave on the Board of Directors of BHG Group AB (publ)

High number of new and inexperienced directors

Investor sentiment deteriorated over the past week

BHG Group AB (publ) Announces Board Appointments

First quarter 2022 earnings released: EPS: kr0.89 (vs kr0.97 in 1Q 2021)

Less than half of directors are independent

Full year 2021 earnings released: EPS: kr3.97 (vs kr3.87 in FY 2020)

Investor sentiment deteriorated over the past week

Full year 2021 earnings: EPS in line with analyst expectations despite revenue beat

Third quarter 2021 earnings released: EPS kr0.50 (vs kr1.24 in 3Q 2020)

BHG Group AB (publ) (OM:BHG) agreed to acquire an 80% stake in Ah-Trading Gmbh from Aron and Birgit Holtermann and Fabian Simon for approximately SEK 490 million.