Baozun Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

DB:2BZA Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
01 Jun 26	Buy€46,478	Junhua Wu	Individual	20,000	€2.32
28 May 26	Buy€42,836	Junhua Wu	Individual	19,500	€2.20
26 May 26	Buy€21,948	Junhua Wu	Individual	10,000	€2.19
13 Apr 26	Buy€34,592	Junhua Wu	Individual	16,456	€2.13
08 Apr 26	Buy€67,091	Junhua Wu	Individual	30,886	€2.17
02 Apr 26	Buy€64,115	Junhua Wu	Individual	30,000	€2.14
31 Mar 26	Buy€29,139	Junhua Wu	Individual	14,000	€2.08
20 Jan 26	Buy€112,052	Junhua Wu	Individual	47,293	€2.37

Insider Trading Volume

Insider Buying: 2BZA insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of 2BZA?
Owner Type	Number of Shares	Ownership Percentage
Institutions	13,868,460	23.9%
Individual Insiders	16,010,282	27.5%
General Public	28,243,833	48.6%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 48.95% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
15.2%	Jun Wang	8,822,258	€20.2m	0%	no data
7.97%	Wenbin Qiu	4,633,534	€10.6m	3.48%	no data
4.96%	Schroder Investment Management (Singapore) Ltd.	2,882,477	€6.6m	-10.9%	0.04%
4.17%	Junhua Wu	2,421,989	€5.5m	5.53%	no data
3.65%	Acadian Asset Management LLC	2,120,789	€4.9m	0.07%	0.01%
2.57%	Hwabao WP Fund Management Co., Ltd	1,494,710	€3.4m	0%	0.02%
1.66%	Two Sigma Investments, LP	963,515	€2.2m	804%	no data
1.12%	Dimensional Fund Advisors LP	649,769	€1.5m	0%	no data
0.94%	Marshall Wace LLP	548,415	€1.3m	58.2%	no data
0.93%	Arrowstreet Capital, Limited Partnership	538,489	€1.2m	-11.9%	no data
0.92%	Morgan Stanley	533,826	€1.2m	-8.18%	no data
0.76%	First Beijing Investment Ltd.	444,328	€1.0m	0%	0.04%
0.69%	AIA Investment Management Private Limited	399,018	€912.7k	0%	0.01%
0.46%	D. E. Shaw & Co., L.P.	269,491	€616.4k	97.1%	no data
0.37%	Susquehanna International Group, LLP	217,953	€498.5k	-8.14%	no data
0.34%	Renaissance Technologies LLC	196,016	€448.3k	-14.9%	no data
0.34%	Qube Research & Technologies Ltd	195,596	€447.4k	11.2%	no data
0.32%	Jane Street Group, LLC	188,852	€432.0k	247%	no data
0.32%	JPMorgan Chase & Co.	185,082	€423.3k	1%	no data
0.27%	UBS Asset Management AG	155,091	€354.7k	-29%	no data
0.23%	GSA Capital Partners LLP	131,745	€301.3k	-44.1%	0.02%
0.21%	Marex Group plc	119,224	€272.7k	-8.83%	no data
0.19%	XTX Markets Limited	112,535	€257.4k	36.6%	no data
0.19%	China Asset Management (Hong Kong) Limited	112,420	€257.1k	0%	no data
0.19%	Citadel Advisors LLC	111,944	€256.0k	16.3%	no data

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/06/10 06:14
End of Day Share Price	2026/06/10 00:00
Earnings	2026/03/31
Annual Earnings	2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Baozun Inc. is covered by 19 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Lixin Ju	BofA Global Research
Qingpu Yang	Citic Securities Co., Ltd.
Alicia Yap	Citigroup Inc