Simply Better Brands Management

Management criteria checks 1/4

We currently do not have sufficient information about the CEO.

Key information

J. R. Ward

Chief executive officer

US$33.5k

Total compensation

CEO salary percentage	n/a
CEO tenure	less than a year
CEO ownership	6.4%
Management average tenure	no data
Board average tenure	1.6yrs

Recent management updates

Recent updates

CEO

J. R. Ward (60 yo)

less than a year

Tenure

US$33,452

Compensation

Mr. J. R. Kingsley Ward, B.A., B.Comm. served as an Independent Director at Simply Better Brands Corp. since February 22, 2023 until February 01, 2024 and serves as its Chairman of the Board since February...

Board Members

Name	Position	Tenure	Compensation	Ownership
J. R. Ward	CEO & Chairman	1.8yrs	US$33.45k	6.44% € 4.0m
Paul Norman	Independent Director	3.9yrs	US$88.10k	2.35% € 1.4m
Harry Bundy	Independent Director	less than a year	no data	0.64% € 392.8k
Michael Galloro	Independent Director	5.8yrs	US$88.10k	0.91% € 556.6k
Richard Kellam	Independent Director	1.5yrs	US$47.70k	1.51% € 928.1k
St. Walshe	Director	less than a year	no data	no data

1.6yrs

Average Tenure

60yo

Average Age

Experienced Board: 5SS0's board of directors are not considered experienced ( 1.6 years average tenure), which suggests a new board.

Simply Better Brands Management

Management criteria checks 1/4

Key information

Recent management updates

Insider recently bought €178k worth of stock

Simply Better Brands Corp. Appoints St. John Walshe to the Board of Directors

Simply Better Brands Corp., Annual General Meeting, May 15, 2024

Simply Better Brands Corp. Announces Chief Executive Officer changes

Simply Better Brands Corp. Announces Chief Executive Officer changes

Simply Better Brands Corp. Elects Richard Kellam to the Board of Director

Recent updates

Simply Better Brands Corp. Announces New Distribution of Trubar Across +600 Love's Travel Stops, the Largest Travel Stop Network in the U.S

Insider recently bought €178k worth of stock

Second quarter 2024 earnings released: US$0.088 loss per share (vs US$0.065 loss in 2Q 2023)

Simply Better Brands Corp. to Report Q2, 2024 Results on Aug 12, 2024

Simply Better Brands Corp. Announces New Flavor Pack for National Rollout of Trubartm in Costco

Simply Better Brands Corp. Appoints St. John Walshe to the Board of Directors

New minor risk - Shareholder dilution

Simply Better Brands Corp. announced that it has received CAD 3.999999 million in funding from VRG Capital Corp.

Full year 2023 earnings released

Simply Better Brands Corp. announced that it expects to receive CAD 2 million in funding

Simply Better Brands Corp., Annual General Meeting, May 15, 2024

Simply Better Brands Corp. Announces Chief Executive Officer changes

Simply Better Brands Corp. Announces Chief Executive Officer changes

New major risk - Share price stability

Third quarter 2023 earnings released: US$0.004 loss per share (vs US$0.038 loss in 3Q 2022)

Simply Better Brands Corp. Provides Consolidated Earnings Guidance for the Year 2023

Simply Better Brands Corp.'s No B.S. Skincare Brand Launches Full Body Natural Deodorant

Second quarter 2023 earnings released: US$0.088 loss per share (vs US$0.089 loss in 2Q 2022)

Simply Better Brands Corp. Provides Earnings Guidance for 2023

Simply Better Brands Corp. to Report Q2, 2023 Results on Aug 29, 2023

Simply Better Brands Corp. to Report Q1, 2023 Results on May 30, 2023

Simply Better Brands Corp. Elects Richard Kellam to the Board of Director

Full year 2022 earnings released: US$0.36 loss per share (vs US$0.57 loss in FY 2021)

Simply Better Brands Corp. announced that it has received CAD 3.990845 million in funding

Simply Better Brands Corp. Provides Consolidated Sales Guidance for the Full Year of 2023

Simply Better Brands Corp. Provides Financial Guidance for the Fourth Quarter and Full Year 2022 and Full Year 2023

Simply Better Brands Corp. announced that it expects to receive CAD 5 million in funding from VRG Capital Corp.

Third quarter 2022 earnings released: US$0.038 loss per share (vs US$0.28 loss in 3Q 2021)

Simply Better Brands Corp. Provides Consolidated Earnings Guidance for the Full Year of 2022

Simply Better Brands Corp. to Report Q3, 2022 Results on Nov 29, 2022

Less than half of directors are independent

Second quarter 2022 earnings released: US$0.089 loss per share (vs US$0.07 loss in 2Q 2021)

Simply Better Brands Corp. Reaffirms Consolidated Earnings Guidance for the Year 2022

Chief Executive Officer recently bought €99k worth of stock

Simply Better Brands Corp. announced that it expects to receive CAD 12.35 million in funding

Simply Better Brands Corp. to Report Q2, 2022 Results on Aug 30, 2022

Independent Chairman of the Board recently bought €107k worth of stock

Simply Better Brands Corp., Annual General Meeting, Jul 29, 2022

Simply Better Brands Corp.’s No B.S. Skincare Brand Goes Omnichannel

Simply Better Brands Corp. Provides Consolidated Earnings Guidance for the Fiscal Year 2022

Simply Better Brands Corp. Announces Its PureKana Wellness Brand Expands Portfolio into the Weight Loss Category

Full year 2021 earnings released: US$0.57 loss per share (vs US$0.094 loss in FY 2020)

Less than half of directors are independent

Simply Better Brands Corp. (TSXV:SBBC) executed a binding letter of intent to acquire Jones Soda Co. (OTCPK:JSDA) for $53.7 million.

Simply Better Brands Corp. to Report Q1, 2022 Results on May 30, 2022

Simply Better Brands Corp. (TSXV:SBBC) completed the acquisition of The BRN Group Inc. for $10 million.

Simply Better Brands Corp. Provides Earnings Guidance for the Fourth Quarter of 2021 and Full Years of 2021 and 2022

Simply Better Brands Corp. Announces Portfolio and Distribution Expansion of its No B.S. Skincare Brand

Simply Better Brands Corp. announced that it expects to receive CAD 1.500001 million in funding

High number of new and inexperienced directors

CEO

Tenure

Compensation

Board Members

Average Tenure

Average Age