Simply Better Brands Management
Management criteria checks 1/4
Simply Better Brands' CEO is J. R. Ward, appointed in Feb 2024, has a tenure of less than a year. directly owns 6.54% of the company’s shares, worth €5.03M. The average tenure of the management team and the board of directors is 0.1 years and 1.8 years respectively.
Key information
J. R. Ward
Chief executive officer
US$33.5k
Total compensation
| CEO salary percentage | n/a |
| CEO tenure | less than a year |
| CEO ownership | 6.5% |
| Management average tenure | less than a year |
| Board average tenure | 1.8yrs |
Recent management updates
Recent updates
CEO
J. R. Ward (60 yo)
less than a year
Tenure
US$33,452
Compensation
Mr. J. R. Kingsley Ward, B.A., B.Comm. served as an Independent Director at Simply Better Brands Corp. since February 22, 2023 until February 01, 2024 and serves as its Chairman of the Board since February...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Chairman | less than a year | US$33.45k | 6.54% € 5.0m | |
| Vice President of Sales | no data | US$217.22k | no data | |
| Chief Executive Officer of Tru Brands Inc. | no data | US$246.58k | 4.55% € 3.5m | |
| Chief Executive Officer of NO BS | no data | US$275.83k | no data | |
| Chief Financial Officer | less than a year | no data | 0.041% € 31.6k | |
| Senior VP of Operations | less than a year | no data | no data |
0.08yrs
Average Tenure
Experienced Management: 5SS0's management team is not considered experienced ( 0.1 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Chairman | 1.9yrs | US$33.45k | 6.54% € 5.0m | |
| Independent Director | 4.1yrs | US$88.10k | 2.27% € 1.7m | |
| Independent Director | less than a year | no data | 0.62% € 474.3k | |
| Independent Director | 6yrs | US$88.10k | 0.87% € 672.2k | |
| Independent Director | 1.7yrs | US$47.70k | 1.46% € 1.1m | |
| Director | less than a year | no data | no data |
1.8yrs
Average Tenure
60yo
Average Age
Experienced Board: 5SS0's board of directors are not considered experienced ( 1.8 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/01/24 23:54 |
| End of Day Share Price | 2025/01/24 00:00 |
| Earnings | 2024/09/30 |
| Annual Earnings | 2023/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .
Analyst Sources
Simply Better Brands Corp. is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Noel Atkinson | Clarus Securities Inc. |