YouGov Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

DB:Y1G Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
06 Aug 24	Buy€40,016	Shalini Govil-Pai	Individual	6,500	€6.16
04 Jul 24	Buy€125,516	Devesh Mishra	Individual	25,000	€5.02
28 Jun 24	Buy€200,441	Steve Hatch	Individual	41,247	€4.86
27 Jun 24	Buy€117,432	Stephan Shakespeare	Individual	24,249	€4.84

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of Y1G?
Owner Type	Number of Shares	Ownership Percentage
Private Companies	605,577	0.518%
Employee Share Scheme	1,366,316	1.17%
Public Companies	1,488,961	1.27%
Individual Insiders	2,035,797	1.74%
VC/PE Firms	7,081,287	6.05%
General Public	15,394,824	13.2%
Institutions	89,045,456	76.1%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 60% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
7.8%	Liontrust Asset Management PLC	9,133,141	€31.9m	4.89%	0.15%
6.05%	Octopus Investments Limited	7,081,287	€24.8m	-1.71%	1.58%
4.64%	T. Rowe Price Group, Inc.	5,425,862	€19.0m	-3.23%	no data
4.26%	Columbia Management Investment Advisers, LLC	4,987,870	€17.4m	-8.7%	no data
3.96%	Brown Capital Management, LLC	4,631,197	€16.2m	-7.79%	0.32%
3.76%	Aberdeen Group Plc	4,396,332	€15.4m	-43.7%	0.01%
2.81%	HSBC Global Asset Management (UK) Limited	3,291,309	€11.5m	-10.5%	0.01%
2.46%	Canaccord Genuity Wealth (International) Ltd.	2,876,491	€10.1m	17.9%	0.17%
2.29%	Investec Wealth & Investment Limited	2,685,228	€9.4m	12.1%	0.1%
2.16%	Charles Stanley & Co. Ltd, Asset Management Arm	2,532,742	€8.9m	-2.15%	0.08%
1.98%	Hargreaves Lansdown Asset Management Ltd.	2,321,271	€8.1m	6.17%	0.02%
1.69%	Herald Investment Management Ltd.	1,977,813	€6.9m	0%	0.54%
1.6%	Royal London Asset Management Ltd.	1,874,000	€6.6m	0%	0.01%
1.54%	Stephan Shakespeare	1,800,648	€6.3m	0%	no data
1.51%	BlackRock, Inc.	1,763,696	€6.2m	4.3%	no data
1.45%	UBS Asset Management AG	1,697,851	€5.9m	71.2%	no data
1.35%	Brooks MacDonald Asset Management	1,577,818	€5.5m	-5.86%	0.66%
1.2%	Evelyn Partners Investment Management LLP	1,409,712	€4.9m	-4.33%	0.06%
1.17%	YouGov plc, Employee Benefit Trust	1,366,316	€4.8m	-34.1%	no data
1.17%	Harding Loevner LP	1,363,271	€4.8m	-30.8%	0.02%
1.15%	RWC Partners Limited	1,343,148	€4.7m	126%	0.05%
1.11%	Rathbones Investment Management Limited	1,296,901	€4.5m	1.93%	0.01%
0.98%	LOYS AG	1,147,573	€4.0m	0%	0.78%
0.98%	SEB Investment Management AB	1,141,105	€4.0m	57.4%	0.01%
0.93%	Quilter Cheviot Limited	1,084,411	€3.8m	25.5%	0.03%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/05/07 20:06
End of Day Share Price	2025/05/07 00:00
Earnings	2025/01/31
Annual Earnings	2024/07/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

YouGov plc is covered by 15 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Robert Chantry	Berenberg
Ciaran Donnelly	Berenberg
Alan Howard	Canaccord Genuity