YouGov Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

DB:Y1G Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
28 Apr 26	Buy€17,273	Ashley Martin	Individual	8,051	€2.15
28 Apr 26	Buy€5,756	Andrea Newman	Individual	2,683	€2.15
28 Apr 26	Buy€17,273	Devesh Mishra	Individual	8,051	€2.15
21 Apr 26	Buy€22,990	Belinda Richards	Individual	10,641	€2.16
24 Mar 26	Buy€173,040	Stephan Shakespeare	Individual	96,400	€1.80
11 Feb 26	Buy€40,243	Ashley Martin	Individual	16,586	€2.43
10 Feb 26	Buy€23,133	Deborah Davis	Individual	9,500	€2.44
15 Dec 25	Buy€90	Alexander McIntosh	Individual	31	€2.90
28 Aug 25	Buy€347,781	Stephan Shakespeare	Individual	86,715	€4.01

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of Y1G?
Owner Type	Number of Shares	Ownership Percentage
Employee Share Scheme	580,005	0.495%
Private Companies	892,678	0.762%
Public Companies	1,719,435	1.47%
Individual Insiders	2,175,491	1.86%
VC/PE Firms	7,982,340	6.81%
General Public	14,444,013	12.3%
Institutions	89,364,992	76.3%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 69.07% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
9.14%	Artemis Investment Management LLP	10,704,427	€32.5m	12.6%	0.08%
8.4%	Liontrust Asset Management PLC	9,838,134	€29.9m	0.43%	0.14%
6.81%	Octopus Investments Limited	7,982,340	€24.2m	-2.55%	1.77%
4.8%	Jupiter Fund Management Plc	5,627,190	€17.1m	-7.57%	0.04%
3.9%	RWC Partners Limited	4,572,204	€13.9m	0%	0.09%
3.73%	Canaccord Genuity Wealth (International) Ltd.	4,364,996	€13.3m	73.4%	0.2%
3.34%	Hargreaves Lansdown Asset Management Ltd.	3,911,354	€11.9m	27.7%	0.02%
2.54%	Jefferies Group LLC	2,977,764	€9.0m	-5.57%	1.57%
2.53%	Aberdeen Group Plc	2,961,645	€9.0m	6.95%	no data
2.47%	Columbia Management Investment Advisers, LLC	2,899,004	€8.8m	-5.88%	no data
2.11%	BlackRock, Inc.	2,468,966	€7.5m	-433%	no data
2%	Raymond James Wealth Management Limited	2,344,379	€7.1m	-6.98%	0.05%
1.77%	Herald Investment Management Ltd.	2,077,813	€6.3m	0%	0.47%
1.77%	T. Rowe Price Group, Inc.	2,069,483	€6.3m	12.4%	no data
1.73%	Stephan Shakespeare	2,028,128	€6.2m	0%	no data
1.52%	Rathbones Investment Management Limited	1,778,013	€5.4m	-54.8%	0.01%
1.45%	Lloyds Banking Group plc	1,696,728	€5.2m	63.5%	0.25%
1.25%	Quilter Cheviot Limited	1,459,046	€4.4m	-4.57%	0.03%
1.23%	Banque de Luxembourg S.A.	1,446,000	€4.4m	3.36%	0.68%
1.23%	Brooks MacDonald Asset Management	1,438,174	€4.4m	-14%	0.4%
1.17%	LOYS AG	1,372,191	€4.2m	0%	0.81%
1.11%	Premier Fund Managers Ltd.	1,296,451	€3.9m	0%	0.07%
1.1%	Downing LLP	1,293,161	€3.9m	0%	1.22%
1.05%	Evelyn Partners Investment Management LLP	1,224,771	€3.7m	-17.3%	0.03%
0.93%	Amundi Asset Management SAS	1,092,176	€3.3m	55.2%	no data

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/07/29 11:58
End of Day Share Price	2026/07/29 00:00
Earnings	2026/01/31
Annual Earnings	2025/07/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

YouGov plc is covered by 18 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Ciaran Donnelly	Berenberg
Robert Chantry	Berenberg
William Larwood	Berenberg