System1 Group Management
Management criteria checks 4/4
System1 Group's CEO is James Gregory, appointed in Dec 2022, has a tenure of 3.75 years. total yearly compensation is £312.94K, comprised of 93.8% salary and 6.2% bonuses, including company stock and options. directly owns 0.18% of the company’s shares, worth €89.62K. The average tenure of the management team and the board of directors is 3.9 years and 4.3 years respectively.
Key information
James Gregory
Chief executive officer
UK£312.9k
Total compensation
| CEO salary percentage | 93.80% |
| CEO tenure | 3.8yrs |
| CEO ownership | 0.2% |
| Management average tenure | 3.9yrs |
| Board average tenure | 4.3yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | UK£313k | UK£294k | UK£1m |
| Dec 31 2025 | n/a | n/a | UK£3m |
| Sep 24 2025 | n/a | n/a | UK£5m |
| Jun 24 2025 | n/a | n/a | UK£5m |
| Mar 31 2025 | UK£631k | UK£285k | UK£4m |
| Dec 31 2024 | n/a | n/a | UK£4m |
| Sep 30 2024 | n/a | n/a | UK£3m |
| Jun 30 2024 | n/a | n/a | UK£3m |
| Mar 31 2024 | UK£467k | UK£289k | UK£2m |
| Dec 31 2023 | n/a | n/a | UK£2m |
| Sep 30 2023 | n/a | n/a | UK£1m |
| Jun 30 2023 | n/a | n/a | UK£823k |
| Mar 31 2023 | UK£62k | UK£58k | UK£404k |
Compensation vs Market: James's total compensation ($USD422.48K) is about average for companies of similar size in the German market ($USD397.87K).
Compensation vs Earnings: James's compensation has been consistent with company performance over the past year.
CEO
James Gregory (44 yo)
Mr. James Alexander Gregory served as Chief Operating Officer of System1 Group PLC since 2021. He is Chief Executive Officer and Executive Director of System1 Group PLC from December 06, 2022. Prior to joi...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Executive Director | 3.8yrs | UK£312.94k | 0.18% € 89.6k | |
| CFO & Executive Director | 6.4yrs | UK£234.39k | 0.31% € 155.3k | |
| Chief Strategy & Operations Officer | no data | no data | no data | |
| Chief Product & Technology Officer | no data | no data | no data | |
| Chief People Officer | no data | no data | no data | |
| Chief Creative Officer | no data | no data | no data | |
| Chief Client Officer | 5.7yrs | no data | no data | |
| Chief Growth Officer of Innovation | 1.7yrs | no data | no data | |
| Chief Growth Officer of Advertising | no data | no data | no data | |
| Chief Commercial Officer | less than a year | no data | no data | |
| Company Secretary | 4yrs | no data | no data |
Experienced Management: BBA's management team is considered experienced (3.9 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Executive Director | 3.8yrs | UK£312.94k | 0.18% € 89.6k | |
| CFO & Executive Director | 6.3yrs | UK£234.39k | 0.31% € 155.3k | |
| Independent Non-Executive Chairman | 5.6yrs | UK£62.00k | 0.087% € 43.1k | |
| Independent Non-Executive Director | 4yrs | UK£41.20k | 0.32% € 156.6k | |
| Senior Independent Director | 8.3yrs | UK£47.38k | 0.10% € 50.9k | |
| Independent Non-Executive Director | 4.3yrs | UK£41.20k | 0.12% € 60.2k | |
| Director | less than a year | no data | no data |
Experienced Board: BBA's board of directors are considered experienced (4.3 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/14 08:26 |
| End of Day Share Price | 2026/09/14 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2026/03/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
System1 Group PLC is covered by 2 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Hayley Palmer | Canaccord Genuity |
| Fiona Orford-Williams | Edison Investment Research |