Stock Analysis Report

Executive Summary

AFC Ajax NV operates a soccer club primarily in the Netherlands.

Snowflake Analysis

Flawless balance sheet with solid track record.

Similar Companies

Share Price & News

How has AFC Ajax's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: AJXA has not had significant price volatility in the past 3 months.

Market Performance

7 Day Return




DE Entertainment


DE Market

1 Year Return




DE Entertainment


DE Market

Return vs Industry: AJXA matched the German Entertainment industry which returned 25.9% over the past year.

Return vs Market: AJXA exceeded the German Market which returned 8.3% over the past year.

Shareholder returns

7 Day-3.5%-6.7%-4.7%
30 Day-5.7%-10.2%-4.0%
90 Day-12.2%-2.1%-1.4%
1 Year29.2%27.7%27.6%25.9%11.7%8.3%
3 Year123.3%115.5%32.9%26.5%11.4%1.6%
5 Year116.0%106.4%96.5%80.9%15.1%-0.7%

Price Volatility Vs. Market

How volatile is AFC Ajax's share price compared to the market and industry in the last 5 years?

Simply Wall St News

No news available


Is AFC Ajax undervalued compared to its fair value and its price relative to the market?


Undervalued compared to fair value

Share Price vs. Fair Value

Below Fair Value: AJXA (€19) is trading below our estimate of fair value (€86.31)

Significantly Below Fair Value: AJXA is trading below fair value by more than 20%.

Price To Earnings Ratio

PE vs Industry: AJXA is good value based on its PE Ratio (6.7x) compared to the Entertainment industry average (40.3x).

PE vs Market: AJXA is good value based on its PE Ratio (6.7x) compared to the German market (20.7x).

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate AJXA's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: AJXA is overvalued based on its PB Ratio (1.7x) compared to the DE Entertainment industry average (1.3x).

Next Steps

Future Growth

How is AFC Ajax forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?


Forecasted Media industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as AFC Ajax has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Next Steps

Past Performance

How has AFC Ajax performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: AJXA has a large one-off gain of €73.2M impacting its June 30 2019 financial results.

Growing Profit Margin: AJXA's current net profit margins (26%) are higher than last year (2.4%).

Past Earnings Growth Analysis

Earnings Trend: AJXA's earnings have grown by 13.5% per year over the past 5 years.

Accelerating Growth: AJXA's earnings growth over the past year (2271.8%) exceeds its 5-year average (13.5% per year).

Earnings vs Industry: AJXA earnings growth over the past year (2271.8%) exceeded the Entertainment industry 14.9%.

Return on Equity

High ROE: AJXA's Return on Equity (24.6%) is considered high.

Return on Assets

Return on Capital Employed

Next Steps

Financial Health

How is AFC Ajax's financial position?

Financial Position Analysis

Short Term Liabilities: AJXA's short term assets (€166.2M) exceed its short term liabilities (€121.8M).

Long Term Liabilities: AJXA's short term assets (€166.2M) exceed its long term liabilities (€55.4M).

Debt to Equity History and Analysis

Debt Level: AJXA is debt free.

Reducing Debt: AJXA has not had any debt for past 5 years.

Debt Coverage: AJXA has no debt, therefore it does not need to be covered by operating cash flow.

Interest Coverage: AJXA has no debt, therefore coverage of interest payments is not a concern.

Balance Sheet

Inventory Level: AJXA has a low level of unsold assets or inventory.

Debt Coverage by Assets: Insufficient data to determine if AJXA's debt is covered by short term assets.

Next Steps


What is AFC Ajax's current dividend yield, its reliability and sustainability?


Current Dividend Yield

Dividend Yield vs Market


Current dividend yield vs market & industry

Notable Dividend: AJXA's dividend (1.32%) isn’t notable compared to the bottom 25% of dividend payers in the German market (1.38%).

High Dividend: AJXA's dividend (1.32%) is low compared to the top 25% of dividend payers in the German market (3.73%).

Stability and Growth of Payments

Stable Dividend: AJXA has been paying a dividend for less than 10 years and during this time payments have been volatile.

Growing Dividend: AJXA's dividend payments have increased, but the company has only paid a dividend for 4 years.

Current Payout to Shareholders

Dividend Coverage: With its low payout ratio (8.8%), AJXA's dividend payments are thoroughly covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: Insufficient data to determine if a dividend will be paid in 3 years and that it will be covered by earnings.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average board tenure


Edwin van der Sar (49yo)



Mr. Edwin Van Der Sar serves as Member of Management Board at AFC Ajax NV since 2012 and serves as it's Chairman of the Management Board. Mr. Van Der Sar was Chairman of Technical Board at AFC Ajax NV sin ...

CEO Compensation Analysis

Compensation vs Market: Edwin's total compensation ($USD0.00) is below average for companies of similar size in the German market ($USD805.15K).

Compensation vs Earnings: Edwin's compensation has been consistent with company performance over the past year.

Board Members

Leo van Wijk
Chairman of Supervisory Board4.3yrsno datano data
Peter Mensing
Member of Supervisory Board3.8yrsno datano data
Leen Meijaard
Vice Chairman of Supervisory Board3.8yrsno datano data
Ernst Ligthart
Member of Supervisory Board8.1yrsno datano data
Danny Blind
Member of Supervisory Board2.1yrsno datano data


Average Tenure


Average Age

Experienced Board: AJXA's board of directors are considered experienced (3.8 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

AFC Ajax NV's company bio, employee growth, exchange listings and data sources

Key Information

  • Name: AFC Ajax NV
  • Ticker: AJXA
  • Exchange: DB
  • Founded: 1900
  • Industry: Movies and Entertainment
  • Sector: Media
  • Market Cap: €359.333m
  • Shares outstanding: 18.33m
  • Website: https://www.ajax.nl

Number of Employees


  • AFC Ajax NV
  • Arena boulevard 29
  • Amsterdam
  • Noord-Holland
  • 1101 AX
  • Netherlands


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
AJAXENXTAM (Euronext Amsterdam)YesOrdinary SharesNLEURMay 1998
AJXADB (Deutsche Boerse AG)YesOrdinary SharesDEEURMay 1998
AJAXABATS-CHIXE (BATS 'Chi-X Europe')YesOrdinary SharesGBEURMay 1998
0DI7LSE (London Stock Exchange)YesOrdinary SharesGBEURMay 1998
AFCJ.FOTCPK (Pink Sheets LLC)YesOrdinary SharesUSUSDMay 1998


AFC Ajax NV operates a soccer club primarily in the Netherlands. The company also operates soccer stadium and youth academy. In addition, it sells tickets online. The company was founded in 1900 and is based in Amsterdam, the Netherlands. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/02/25 20:57
End of Day Share Price2020/02/25 00:00
Annual Earnings2019/06/30

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.