Booking Holdings Valuation

Is PCE1 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of PCE1 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PCE1 (€3439) is trading below our estimate of fair value (€5552)

Significantly Below Fair Value: PCE1 is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for PCE1?

Other financial metrics that can be useful for relative valuation.

PCE1 key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue5.9x
Enterprise Value/EBITDA19x
PEG Ratio2x

Price to Earnings Ratio vs Peers

How does PCE1's PE Ratio compare to its peers?

The above table shows the PE ratio for PCE1 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average22.4x
6.3x15.3%€3.2b
ABNB Airbnb
18.6x2.1%US$92.0b
MAR Marriott International
22.8x6.5%US$66.0b
HLT Hilton Worldwide Holdings
41.8x16.4%US$50.2b
PCE1 Booking Holdings
26.7x13.2%€128.1b

Price-To-Earnings vs Peers: PCE1 is expensive based on its Price-To-Earnings Ratio (26.7x) compared to the peer average (22.4x).


Price to Earnings Ratio vs Industry

How does PCE1's PE Ratio compare vs other companies in the European Hospitality Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a65.2%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a65.2%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: PCE1 is expensive based on its Price-To-Earnings Ratio (26.7x) compared to the European Hospitality industry average (17.9x).


Price to Earnings Ratio vs Fair Ratio

What is PCE1's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PCE1 PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio26.7x
Fair PE Ratio21.9x

Price-To-Earnings vs Fair Ratio: PCE1 is expensive based on its Price-To-Earnings Ratio (26.7x) compared to the estimated Fair Price-To-Earnings Ratio (21.9x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PCE1 forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€3,439.00
€3,750.18
+9.0%
6.3%€4,143.15€3,216.93n/a31
May ’25€3,281.00
€3,699.47
+12.8%
6.7%€4,101.68€3,178.80n/a33
Apr ’25€3,370.00
€3,609.91
+7.1%
6.4%€4,027.32€3,121.17n/a32
Mar ’25€3,199.00
€3,636.33
+13.7%
6.5%€4,060.32€3,146.75n/a31
Feb ’25€3,245.00
€3,449.96
+6.3%
8.7%€3,956.34€2,769.90n/a31
Jan ’25€3,221.00
€3,224.05
+0.09%
11.4%€3,881.35€2,175.73n/a30
Dec ’24€2,895.00
€3,184.67
+10.0%
10.0%€3,688.80€2,215.12n/a30
Nov ’24€2,636.00
€3,236.21
+22.8%
10.7%€4,050.17€2,262.44n/a30
Oct ’24€2,925.00
€3,227.15
+10.3%
11.4%€4,071.24€2,246.76n/a29
Sep ’24€2,879.00
€3,068.03
+6.6%
12.4%€3,954.71€2,182.45n/a30
Aug ’24€2,667.00
€2,742.93
+2.8%
10.9%€3,182.90€1,909.74n/a30
Jul ’24€2,477.00
€2,663.81
+7.5%
9.5%€3,143.25€1,924.44n/a28
Jun ’24€2,381.00
€2,687.48
+12.9%
8.5%€3,187.84€1,951.74€3,439.0027
May ’24€2,404.00
€2,537.95
+5.6%
9.3%€3,105.87€1,901.55€3,281.0027
Apr ’24€2,437.00
€2,576.43
+5.7%
8.9%€3,187.84€1,951.74€3,370.0028
Mar ’24€2,380.00
€2,560.68
+7.6%
9.7%€3,026.07€1,948.75€3,199.0028
Feb ’24€2,207.50
€2,245.45
+1.7%
11.8%€2,941.64€1,750.32€3,245.0028
Jan ’24€1,856.80
€2,215.48
+19.3%
12.3%€3,008.09€1,771.12€3,221.0028
Dec ’23€1,965.60
€2,262.90
+15.1%
10.5%€2,960.03€1,834.25€2,895.0028
Nov ’23€1,924.40
€2,359.75
+22.6%
10.3%€2,935.38€1,913.06€2,636.0028
Oct ’23€1,726.40
€2,421.78
+40.3%
11.8%€3,173.41€1,868.45€2,925.0029
Sep ’23€1,826.00
€2,449.53
+34.1%
12.1%€3,221.24€1,896.62€2,879.0030
Aug ’23€1,846.60
€2,484.62
+34.6%
11.3%€3,129.75€1,842.75€2,667.0030
Jul ’23€1,680.80
€2,549.29
+51.7%
12.2%€3,073.90€1,809.86€2,477.0030
Jun ’23€2,081.50
€2,593.82
+24.6%
10.6%€3,134.92€1,773.95€2,381.0030

Analyst Forecast: Target price is less than 20% higher than the current share price.


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