Southern Sun Valuation

Q: What is the Fair Price of JK9 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

JK9 (€0.53) is trading below our estimate of [[future cash flow value]] (€0.57)

Is JK9 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

Below Future Cash Flow Value
Significantly Below Future Cash Flow Value
Price-To-Earnings vs Peers
Price-To-Earnings vs Industry
Price-To-Earnings vs Fair Ratio
Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of JK9 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

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Below Future Cash Flow Value: JK9 (€0.53) is trading below our estimate of future cash flow value (€0.57)

Significantly Below Future Cash Flow Value: JK9 is trading below future cash flow value, but not by a significant amount.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for JK9?

Key metric: As JK9 is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for JK9. This is calculated by dividing JK9's market cap by their current earnings.
What is JK9's PE Ratio?
PE Ratio	10.8x
Earnings	R1.24b
Market Cap	R13.35b

JK9 key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	2.1x
Enterprise Value/EBITDA	7.2x
PEG Ratio	1.1x

Price to Earnings Ratio vs Peers

How does JK9's PE Ratio compare to its peers?

The above table shows the PE ratio for JK9 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PE	Estimated Growth	Market Cap
Peer Average	15.4x
TIW Tin Inn Holding Ag	21.7x	23.92%	€179.4m
TUI1 TUI	4.8x	11.29%	€3.4b
CDZ0 MHP Hotel	11.6x	-3.63%	€67.2m
TIMA ZEAL Network	23.4x	15.14%	€938.9m
JK9 Southern Sun	10.8x	10.15%	€13.4b

Price-To-Earnings vs Peers: JK9 is good value based on its Price-To-Earnings Ratio (10.8x) compared to the peer average (15.4x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does JK9's PE Ratio compare vs other companies in the European Hospitality Industry?

4 Companies	Price / Earnings	Estimated Growth	Market Cap

4 Companies		Estimated Growth	Market Cap

No more companies

Price-To-Earnings vs Industry: JK9 is good value based on its Price-To-Earnings Ratio (10.8x) compared to the European Hospitality industry average (17.7x).

Price to Earnings Ratio vs Fair Ratio

What is JK9's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

JK9 PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio	10.8x
Fair PE Ratio	10x

Price-To-Earnings vs Fair Ratio: JK9 is expensive based on its Price-To-Earnings Ratio (10.8x) compared to the estimated Fair Price-To-Earnings Ratio (10x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

AnalystPriceTarget

Community Contributor

€0.7

Fair Value

24.8% undervalued

Number of Analysts

Analyst Forecast: Insufficient data to show price forecast.

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Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2026/05/27 19:39
End of Day Share Price	2026/05/27 00:00
Earnings	2026/03/31
Annual Earnings	2026/03/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Southern Sun Limited is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Luyanda Njilo	Nedbank Corporate and Investment Bank