DR Valuation

Q: What is the Fair Price of 301177 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

301177 (CN¥24.1) is trading above our estimate of [[fair value]] (CN¥0.86)

Is 301177 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

0/6

Valuation Score 0/6

Below Fair Value
Significantly Below Fair Value
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 301177 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: 301177 (CN¥24.1) is trading above our estimate of fair value (CN¥0.86)

Significantly Below Fair Value: 301177 is trading above our estimate of fair value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 301177?

Key metric: As 301177 is barely profitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for 301177. This is calculated by dividing 301177's market cap by their current revenue.
What is 301177's PS Ratio?
PS Ratio	6.2x
Sales	CN¥1.55b
Market Cap	CN¥9.64b

301177 key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	3.2x
Enterprise Value/EBITDA	-46.9x
PEG Ratio	7.1x

Price to Sales Ratio vs Peers

How does 301177's PS Ratio compare to its peers?

The above table shows the PS ratio for 301177 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PS	Estimated Growth	Market Cap
Peer Average	2.8x
002269 Shanghai Metersbonwe Fashion and Accessories	4.4x	n/a	CN¥4.6b
603877 Ningbo Peacebird FashionLtd	0.9x	9.6%	CN¥6.5b
600630 Shanghai Dragon	2.8x	n/a	CN¥4.9b
600400 Jiangsu Hongdou IndustrialLTD	3.2x	15.0%	CN¥7.3b
301177 DR	6.2x	5.3%	CN¥9.6b

Price-To-Sales vs Peers: 301177 is expensive based on its Price-To-Sales Ratio (6.2x) compared to the peer average (2.8x).

Price to Sales Ratio vs Industry

How does 301177's PS Ratio compare vs other companies in the CN Luxury Industry?

2 Companies	Price / Sales	Estimated Growth	Market Cap
600916 China National Gold Group Gold JewelleryLtd	0.2x	11.3%	US$2.01b
002087 Henan Xinye Textile	0.07x	n/a	US$17.98m

No more companies available in this PS range

2 Companies		Estimated Growth	Market Cap

No more companies

Price-To-Sales vs Industry: 301177 is expensive based on its Price-To-Sales Ratio (6.2x) compared to the CN Luxury industry average (1.6x).

Price to Sales Ratio vs Fair Ratio

What is 301177's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

301177 PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio	6.2x
Fair PS Ratio	2.1x

Price-To-Sales vs Fair Ratio: 301177 is expensive based on its Price-To-Sales Ratio (6.2x) compared to the estimated Fair Price-To-Sales Ratio (2.1x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 301177 forecast and predictions for the stock price in 12 month’s time.
Date	Share Price	Average 1Y Price Target	Dispersion	High	Low	1Y Actual price	Analysts
Current	CN¥24.10	CN¥20.74 -14.0%	6.0%	CN¥21.97	CN¥19.50	n/a	2
Nov ’25	CN¥22.00	CN¥20.74 -5.8%	6.0%	CN¥21.97	CN¥19.50	n/a	2
Oct ’25	CN¥23.46	CN¥20.74 -11.6%	6.0%	CN¥21.97	CN¥19.50	n/a	2
Sep ’25	CN¥19.13	CN¥20.74 +8.4%	6.0%	CN¥21.97	CN¥19.50	n/a	2
Aug ’25	CN¥18.72	CN¥23.36 +24.8%	6.0%	CN¥24.75	CN¥21.97	n/a	2
Jul ’25	CN¥18.95	CN¥23.36 +23.3%	6.0%	CN¥24.75	CN¥21.97	n/a	2
Jun ’25	CN¥22.68	CN¥23.36 +3.0%	6.0%	CN¥24.75	CN¥21.97	n/a	2
May ’25	CN¥24.28	CN¥23.36 -3.8%	6.0%	CN¥24.75	CN¥21.97	n/a	2
Apr ’25	CN¥25.76	CN¥33.77 +31.1%	10.9%	CN¥38.00	CN¥29.05	n/a	3
Mar ’25	CN¥25.19	CN¥33.77 +34.0%	10.9%	CN¥38.00	CN¥29.05	n/a	3
Feb ’25	CN¥23.19	CN¥33.77 +45.6%	10.9%	CN¥38.00	CN¥29.05	n/a	3
Jan ’25	CN¥29.49	CN¥33.77 +14.5%	10.9%	CN¥38.00	CN¥29.05	n/a	3
Dec ’24	CN¥30.94	CN¥40.35 +30.4%	15.3%	CN¥48.79	CN¥34.25	n/a	3
Nov ’24	CN¥31.59	CN¥40.35 +27.7%	15.3%	CN¥48.79	CN¥34.25	CN¥22.00	3
Oct ’24	CN¥33.08	CN¥43.33 +31.0%	10.2%	CN¥48.79	CN¥38.00	CN¥23.46	3
Sep ’24	CN¥34.89	CN¥43.33 +24.2%	10.2%	CN¥48.79	CN¥38.00	CN¥19.13	3
Aug ’24	CN¥38.00	CN¥48.06 +26.5%	1.2%	CN¥48.79	CN¥47.40	CN¥18.72	3
Jul ’24	CN¥38.43	CN¥48.06 +25.1%	1.2%	CN¥48.79	CN¥47.40	CN¥18.95	3
Jun ’24	CN¥40.44	CN¥48.06 +18.9%	1.2%	CN¥48.79	CN¥47.40	CN¥22.68	3
May ’24	CN¥42.28	CN¥57.62 +36.3%	16.9%	CN¥70.69	CN¥47.40	CN¥24.28	3
Apr ’24	CN¥53.17	CN¥67.36 +26.7%	13.7%	CN¥76.60	CN¥54.78	CN¥25.76	3
Mar ’24	CN¥56.50	CN¥67.36 +19.2%	13.7%	CN¥76.60	CN¥54.78	CN¥25.19	3
Feb ’24	CN¥61.28	CN¥67.36 +9.9%	13.7%	CN¥76.60	CN¥54.78	CN¥23.19	3
Jan ’24	CN¥62.98	CN¥62.74 -0.4%	12.7%	CN¥70.69	CN¥54.78	CN¥29.49	2

Analyst Forecast: Target price is lower than the current share price.