Apple Inc.

SWX:AAPL Stock Report

Market Cap: CHF 3.1t

Apple Valuation

Is AAPL undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of AAPL when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: AAPL (CHF211.13) is trading below our estimate of future cash flow value (CHF216.45)

Significantly Below Future Cash Flow Value: AAPL is trading below future cash flow value, but not by a significant amount.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for AAPL?

Key metric: As AAPL is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for AAPL. This is calculated by dividing AAPL's market cap by their current earnings.
What is AAPL's PE Ratio?
PE Ratio34.1x
EarningsUS$117.78b
Market CapUS$4.03t

Price to Earnings Ratio vs Peers

How does AAPL's PE Ratio compare to its peers?

The above table shows the PE ratio for AAPL vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average26.9x
LOGN Logitech International
19.3x4.20%CHF 10.4b
A005930 Samsung Electronics
25x35.37%₩1068.1t
STX Seagate Technology Holdings
43.9x24.68%US$92.7b
1810 Xiaomi
19.3x13.31%HK$962.3b
AAPL Apple
34.1x7.61%CHF 4.0t

Price-To-Earnings vs Peers: AAPL is expensive based on its Price-To-Earnings Ratio (34.1x) compared to the peer average (26.6x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does AAPL's PE Ratio compare vs other companies in the European Tech Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
AAPL 34.1xIndustry Avg. 28.2xNo. of Companies5PE020406080100+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: AAPL is expensive based on its Price-To-Earnings Ratio (34.1x) compared to the European Tech industry average (27.6x).

Price to Earnings Ratio vs Fair Ratio

What is AAPL's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

AAPL PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio34.1x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate AAPL's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst AAPL forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 213.27
CHF 225.07
+5.53%
11.34%CHF 268.79CHF 157.44n/a41
Feb ’27n/a
CHF 226.07
0%
11.19%CHF 270.55CHF 158.47n/a41
Jan ’27n/a
CHF 227.18
0%
12.11%CHF 276.37CHF 169.77n/a41
Dec ’26n/a
CHF 225.32
0%
11.47%CHF 275.91CHF 171.94n/a41
Nov ’26n/a
CHF 222.43
0%
12.39%CHF 277.60CHF 160.93n/a41
Oct ’26n/a
CHF 195.12
0%
13.73%CHF 247.07CHF 139.48n/a41
Sep ’26n/a
CHF 189.24
0%
11.71%CHF 241.03CHF 140.60n/a37
Aug ’26n/a
CHF 187.42
0%
11.12%CHF 241.53CHF 140.89n/a38
Jul ’26CHF 165.39
CHF 181.15
+9.53%
11.63%CHF 237.71CHF 137.08n/a40
Jun ’26CHF 163.83
CHF 188.87
+15.28%
11.88%CHF 248.14CHF 141.12n/a41
May ’26CHF 173.44
CHF 194.98
+12.42%
13.35%CHF 248.87CHF 136.88n/a42
Apr ’26CHF 194.89
CHF 223.10
+14.48%
12.01%CHF 287.05CHF 174.00n/a39
Mar ’26CHF 213.90
CHF 228.34
+6.75%
12.07%CHF 293.42CHF 177.86n/a39
Feb ’26CHF 218.56
CHF 229.35
+4.94%
12.15%CHF 295.98CHF 179.41n/a40
Jan ’26CHF 229.33
CHF 221.91
-3.24%
11.69%CHF 292.16CHF 165.40n/a42
Dec ’25CHF 206.26
CHF 217.16
+5.29%
10.78%CHF 266.48CHF 163.44n/a42
Nov ’25CHF 202.25
CHF 210.65
+4.16%
12.20%CHF 261.18CHF 160.19n/a42
Oct ’25CHF 191.58
CHF 202.97
+5.95%
12.86%CHF 253.70CHF 156.45n/a41
Sep ’25CHF 193.94
CHF 198.47
+2.33%
13.79%CHF 252.71CHF 151.62n/a42
Aug ’25CHF 196.86
CHF 200.44
+1.82%
14.44%CHF 265.86CHF 150.65n/a41
Jul ’25CHF 194.33
CHF 189.72
-2.37%
14.06%CHF 247.04CHF 112.29CHF 165.3942
Jun ’25CHF 172.97
CHF 184.23
+6.51%
12.16%CHF 248.11CHF 112.78CHF 163.8342
May ’25CHF 159.54
CHF 181.16
+13.55%
12.08%CHF 227.62CHF 113.81CHF 173.4444
Apr ’25n/a
CHF 181.07
0%
12.30%CHF 226.13CHF 113.07CHF 194.8943
Mar ’25CHF 157.53
CHF 176.50
+12.04%
12.16%CHF 219.91CHF 109.96CHF 213.9043
Feb ’25CHF 159.93
CHF 171.95
+7.52%
12.57%CHF 215.35CHF 107.67CHF 218.5643
CHF 226.09
Fair Value
6.6% undervalued intrinsic discount
41
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/02/10 16:50
End of Day Share Price 2026/02/10 00:00
Earnings2025/12/27
Annual Earnings2025/09/27

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Apple Inc. is covered by 95 analysts. 43 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Amman SaeedAccountability Research Corporation
Warren LauAletheia Analyst Network Limited
Richard KramerArete Research Services LLP