AppLovin Valuation
Is APP undervalued compared to its fair value, analyst forecasts and its price relative to the market?
Valuation Score
3/6Valuation Score 3/6
Below Future Cash Flow Value
Significantly Below Future Cash Flow Value
Price-To-Earnings vs Peers
Price-To-Earnings vs Industry
Price-To-Earnings vs Fair Ratio
Analyst Forecast
Share Price vs Fair Value
What is the Fair Price of APP when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.
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Below Future Cash Flow Value: APP (CHF259.9) is trading below our estimate of future cash flow value (CHF766.94)
Significantly Below Future Cash Flow Value: APP is trading below future cash flow value by more than 20%.
Key Valuation Metric
Which metric is best to use when looking at relative valuation for APP?
Key metric: As APP is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.
| What is APP's PE Ratio? | |
|---|---|
| PE Ratio | 23.4x |
| Earnings | US$4.41b |
| Market Cap | US$107.62b |
| Key Statistics | |
|---|---|
| Enterprise Value/Revenue | 15.8x |
| Enterprise Value/EBITDA | 20x |
| PEG Ratio | 1.2x |
Price to Earnings Ratio vs Peers
How does APP's PE Ratio compare to its peers?
| Company | Forward PE | Estimated Growth | Market Cap |
|---|---|---|---|
| Peer Average | 23.8x | ||
APGN APG|SGA | 19.8x | 4.26% | CHF 596.6m |
MCHN MCH Group | 6.4x | -3.26% | CHF 203.6m |
PUB Publicis Groupe | 15x | 7.96% | €24.4b |
OMC Omnicom Group | 53.8x | 26.21% | US$21.6b |
APP AppLovin | 23.4x | 19.46% | CHF 107.6b |
Price-To-Earnings vs Peers: APP is good value based on its Price-To-Earnings Ratio (23.4x) compared to the peer average (23.8x).
Historical Price to Earnings Ratio
Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.
Fetching historical data
Price to Earnings Ratio vs Industry
How does APP's PE Ratio compare vs other companies in the European Media Industry?
| 7 Companies | Price / Earnings | Estimated Growth | Market Cap |
|---|---|---|---|
| 7 Companies | Estimated Growth | Market Cap | |
|---|---|---|---|
Price-To-Earnings vs Industry: APP is expensive based on its Price-To-Earnings Ratio (23.4x) compared to the European Media industry average (15.2x).
Price to Earnings Ratio vs Fair Ratio
What is APP's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.
| Fair Ratio | |
|---|---|
| Current PE Ratio | 23.4x |
| Fair PE Ratio | n/a |
Price-To-Earnings vs Fair Ratio: Insufficient data to calculate APP's Price-To-Earnings Fair Ratio for valuation analysis.
Analyst Price Targets
What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?
| Date | Share Price | Average 1Y Price Target | Dispersion | High | Low | 1Y Actual price | Analysts |
|---|---|---|---|---|---|---|---|
| Current | CHF 259.90 | CHF 409.90 +57.71% | 21.23% | CHF 645.14 | CHF 265.40 | n/a | 31 |
| Sep ’27 | CHF 253.50 | CHF 418.61 +65.13% | 21.04% | CHF 641.02 | CHF 263.71 | n/a | 31 |
| Aug ’27 | CHF 311.30 | CHF 526.74 +69.21% | 14.15% | CHF 692.02 | CHF 326.70 | n/a | 30 |
| Jul ’27 | CHF 457.45 | CHF 528.79 +15.60% | 14.17% | CHF 694.85 | CHF 328.04 | n/a | 30 |
| Jun ’27 | n/a | CHF 509.80 0% | 15.76% | CHF 676.48 | CHF 267.45 | n/a | 30 |
| May ’27 | n/a | CHF 499.60 0% | 17.48% | CHF 672.01 | CHF 265.68 | n/a | 28 |
| Apr ’27 | n/a | CHF 513.19 0% | 16.75% | CHF 683.47 | CHF 270.21 | n/a | 27 |
| Mar ’27 | n/a | CHF 507.48 0% | 13.91% | CHF 661.15 | CHF 352.10 | n/a | 28 |
| Feb ’27 | n/a | CHF 567.01 0% | 13.67% | CHF 664.78 | CHF 354.03 | n/a | 27 |
| Jan ’27 | n/a | CHF 587.60 0% | 13.37% | CHF 684.33 | CHF 364.44 | n/a | 25 |
| Dec ’26 | n/a | CHF 585.28 0% | 13.36% | CHF 692.16 | CHF 368.62 | n/a | 25 |
| Nov ’26 | n/a | CHF 522.99 0% | 22.81% | CHF 692.00 | CHF 289.67 | n/a | 24 |
| Oct ’26 | n/a | CHF 489.03 0% | 27.32% | CHF 685.42 | CHF 199.25 | n/a | 22 |
| Sep ’26 | n/a | CHF 400.11 0% | 17.86% | CHF 521.03 | CHF 200.40 | CHF 253.50 | 21 |
| Aug ’26 | n/a | CHF 379.24 0% | 20.36% | CHF 523.31 | CHF 201.27 | CHF 311.30 | 21 |
| Jul ’26 | n/a | CHF 369.32 0% | 21.80% | CHF 515.71 | CHF 198.35 | CHF 457.45 | 21 |
| Jun ’26 | n/a | CHF 373.14 0% | 22.74% | CHF 534.77 | CHF 164.55 | n/a | 23 |
| May ’26 | n/a | CHF 357.27 0% | 29.38% | CHF 536.44 | CHF 165.06 | n/a | 23 |
| Apr ’26 | n/a | CHF 425.25 0% | 29.66% | CHF 573.03 | CHF 92.57 | n/a | 24 |
| Mar ’26 | n/a | CHF 453.84 0% | 27.64% | CHF 584.51 | CHF 94.42 | n/a | 22 |
| Feb ’26 | n/a | CHF 326.11 0% | 25.44% | CHF 432.88 | CHF 94.69 | n/a | 22 |
| Jan ’26 | n/a | CHF 302.31 0% | 31.02% | CHF 428.55 | CHF 93.75 | n/a | 22 |
| Dec ’25 | n/a | CHF 260.22 0% | 29.99% | CHF 425.76 | CHF 93.13 | n/a | 22 |
| Nov ’25 | n/a | CHF 127.21 0% | 28.08% | CHF 181.90 | CHF 57.17 | n/a | 22 |
| Oct ’25 | n/a | CHF 90.41 0% | 24.54% | CHF 130.31 | CHF 47.92 | n/a | 19 |
| Sep ’25 | n/a | CHF 80.34 0% | 16.10% | CHF 96.78 | CHF 47.97 | n/a | 18 |
Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.
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Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/18 05:24 |
| End of Day Share Price | 2026/09/18 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
AppLovin Corporation is covered by 49 analysts. 32 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| David Mak | Arete Research Services LLP |
| Omar Dessouky | BofA Global Research |
| William Lampen | BTIG |